Tag Archives: Rolex

Save The Date 如约而至

Ask any watch enthusiast about Rolex, and chances are you’ll get regaled with stories about the foundry where Rolex creates the 18 ct gold alloys used for its watches or the two-colour Cerachrom bezels on the new GMT-Master II. Few will think of the Datejust collection, one of the more understated models of the Rolex family. The Oyster Perpetual Datejust is the archetype of the classic watch, thanks to functions and aesthetics that never go out of fashion. Aesthetically, the Datejust has spanned eras while retaining the enduring codes that today still make it one of the most recognisable of watches.

This year, Rolex introduces the new generation of the Oyster Perpetual Datejust 31, with redesigned case sides and lugs in 18 ct white, yellow or Everose gold. The new Datejust 31 is equipped with calibre 2236 for the first time, which provides great stability in the face of temperature variations and remains up to 10 times more precise in case of shocks.

Amongst the many combinations available, one, in 18 ct white gold, is fitted with a white mother-of-pearl dial and a diamond-set bezel. Another, in 18 ct yellow gold, features a malachite dial with a Roman VI and IX in 18 ct yellow gold set with diamonds, and a version in 18 ct Everose gold is introduced with a diamond-paved dial inlaid with pink mother-of-pearl butterflies.

The Oyster case of the Datejust 31 is guaranteed waterproof to a depth of 100 metres. Its refined middle case is crafted from a solid block of 18 ct yellow, white or Everose gold. Rolex uses only the highest quality natural stones and equips its team of gem-setters with the latest technologies to create gem-set timepieces that exude excellence.  The Datejust 31 is no exception.


劳力士 (Rolex) 一口气推出3款全新版 GMT-Master II,所有新款腕表均搭载新一代 3285 型机械机芯,让人耳目一新。而新版蚝式钢款同时配备双向旋转外圈与亮眼的红蓝双色 Cerachrom 陶质24小时刻度字圈。除了五格链节纪念型表带,表壳外侧及表耳也经过重新精心设计。

如果询问任何一名手表发烧友或收藏家关于劳力士的独家事迹,肯定环绕着劳力士铸造 18 ct 金的故事,或者是议论新

GMT-Master II 上的双色 Cerachrom 陶质表圈。很少人会谈到 Datejust 系列——其实这是错误认知。

作为劳力士家族中较为低调的成员之一,蚝式恒动日志型(Oyster Perpetual Datejust)手表是经典的原型,这要归功于它永不过时的功能和美学。从美学角度探视,Datejust 已经跨越各个时代,至今仍然是最受认可的手表之一,也是经久不衰的典范。

今年,劳力士推展新一代的 Oyster Perpetual Datejust 31,以 18 ct白金、黄金或永恒玫瑰金重新铸造设计了外壳和表耳。全新的Datejust 31 首次搭载 2236 型机械机芯,在温度变化的状况下展现无可比拟的稳定性,而且高出十倍精度的抗震功能。

在众多的组合中,其中一款 18 ct 白金钢表配有优雅白色珍珠母和钻石表盘。另一款 18 ct 黄金则采用美丽孔雀石,雋刻罗马数字时刻VIIX的镶钻表盘;至于 18 ct 永恒玫瑰金款则以粉色珍珠母蝴蝶与钻石镶嵌的表盘脱颖而出。

Datejust 31 的蚝式表壳具备 100 米的防水深度。精致的中层表壳是由 18 ct 白金、黄金或永恒玫瑰金所铸造。劳力士精选优质的天然珍贵宝石,并配备尖端宝石镶嵌技术团队,创造出最卓越的宝石镶嵌钟表,当然 Datejust 31 也毫不例外。

The gem-setter sets the stones individually to achieve a perfect harmony of colours and reflections, and find the optimal position.

Standing The Test of Time 鼎立于时间洪流


The Woo Hing Brothers Rolex Boutique in Penang, whose origin dates back to 1950s, remains a preferred and trusted choice amongst customers when it comes to purchasing the world-renowned brand’s luxurious and popular timepieces.

Located at the intersection of Campbell Street and Cintra Street in the heart of George Town, it continues to thrive under the dynamic leadership of the father and son team, Austen and Kevin Wong.

The present-day modern market is currently dominated by large retailers and online stores and such family businesses are a rarity. But they have been able to punch above their weight, going head to head with the bigger entities by building up customer loyalty with an ethical and sincere heart approach and treating each and every customer as a most important one.

“When it comes to buying and servicing a Rolex watch, we are privileged to be the first choice because customers know the level of service expected from us.”

“The world has become very connected, so information about watches and specifications are readily available online. People come to us more informed, and have a good idea of what they want.”

“Our role is to help them understand what they are buying, guide their choices and make those difficult decisions easier,” said the younger Wong, who worked as a human resources consultant in Melbourne until 2014, when he decided to join the family business.

Austen, who was delighted with his son’s decision to come on board, said, “After devoting so many years to this business, it’s fantastic knowing there’s someone in the family to carry it further.”

“It’s a new era of engaging with customers. While we frequently discuss on strategy and operations, he is the one who ultimately calls the shots now. The foundations have been laid for his gradual takeover.”

And it is an experience that Kevin finds highly satisfying. He added, “Having the privilege to participate in a family business such as this is rare. We both spend a lot of time at work finding ways to improve processes, and when certain opportunities appear we share ideas on how to make it work.”

Inside the newly renovated Woo Hing Rolex Boutique, visitors are enveloped in an atmosphere inspired by water and the sea. This evokes the essence of Rolex, which in 1926, invented the Oyster, the world’s first waterproof wristwatch.

A wall of illuminated laser-etched Aqua glass with a gently undulating wave motif provides a focal point, while the gold-effect Rolex crown, an iconic symbol of the brand, decorates the entrance, walls, and display cases. Adding further sophistication are the polished walnut wood cabinets, bronze detailing and Crema Marfil marble floor. It all comes together to create a customer experience that is as luxurious as the watches on display.

Kevin also points to their unparalleled watch expertise and after-sales service, cultivated over six decades of working with Rolex, as factors in their longevity.


坐标在槟城的“Woo Hing Brothers Rolex Boutique”劳力士精品专卖店,这家起源可追溯到上世纪50年代的世界闻名奢华时尚品牌的名表商店,横跨新世纪后依旧是顾客首选和信赖的抉择。

位于乔治市中心新街 (Campbell Street) 和日本横街 (Cintra Street) 的交汇处,由父子兵团 – Austen与Kevin Wong掌舵下的名表专卖店,业务仍昂扬向上。

“当涉及到购买和维修劳力士手表时,我们有幸成为第一选择,因为我们的服务水平绝对能满足客户需求。” Kevin自豪的说。






在他们重新装潢设计的劳力士精品专卖店,参观者将被海洋与水的神秘世界激发的氛围笼罩着。这也带出劳力士品牌的精粹:劳力士在1926年推出全球首枚防水腕表 – 蚝式表 (Oyster)。


Woo Hing Rolex Boutique
96 Lebuh Campbell, George Town, 
10100 Penang, Malaysia.
Tel : +604 261 5287 • Monday – Saturday : 10:30am – 6:30pm • Sundays and Public holidays closed