The Woo Hing Brothers Rolex Boutique in Penang, whose origin dates back to 1950s, remains a preferred and trusted choice amongst customers when it comes to purchasing the world-renowned brand’s luxurious and popular timepieces.

Located at the intersection of Campbell Street and Cintra Street in the heart of George Town, it continues to thrive under the dynamic leadership of the father and son team, Austen and Kevin Wong.

The present-day modern market is currently dominated by large retailers and online stores and such family businesses are a rarity. But they have been able to punch above their weight, going head to head with the bigger entities by building up customer loyalty with an ethical and sincere heart approach and treating each and every customer as a most important one.

“When it comes to buying and servicing a Rolex watch, we are privileged to be the first choice because customers know the level of service expected from us.”

“The world has become very connected, so information about watches and specifications are readily available online. People come to us more informed, and have a good idea of what they want.”

“Our role is to help them understand what they are buying, guide their choices and make those difficult decisions easier,” said the younger Wong, who worked as a human resources consultant in Melbourne until 2014, when he decided to join the family business.

Austen, who was delighted with his son’s decision to come on board, said, “After devoting so many years to this business, it’s fantastic knowing there’s someone in the family to carry it further.”

“It’s a new era of engaging with customers. While we frequently discuss on strategy and operations, he is the one who ultimately calls the shots now. The foundations have been laid for his gradual takeover.”

And it is an experience that Kevin finds highly satisfying. He added, “Having the privilege to participate in a family business such as this is rare. We both spend a lot of time at work finding ways to improve processes, and when certain opportunities appear we share ideas on how to make it work.”

Inside the newly renovated Woo Hing Rolex Boutique, visitors are enveloped in an atmosphere inspired by water and the sea. This evokes the essence of Rolex, which in 1926, invented the Oyster, the world’s first waterproof wristwatch.

A wall of illuminated laser-etched Aqua glass with a gently undulating wave motif provides a focal point, while the gold-effect Rolex crown, an iconic symbol of the brand, decorates the entrance, walls, and display cases. Adding further sophistication are the polished walnut wood cabinets, bronze detailing and Crema Marfil marble floor. It all comes together to create a customer experience that is as luxurious as the watches on display.

Kevin also points to their unparalleled watch expertise and after-sales service, cultivated over six decades of working with Rolex, as factors in their longevity.

坐标在槟城的“Woo Hing Brothers Rolex Boutique”劳力士精品专卖店，这家起源可追溯到上世纪50年代的世界闻名奢华时尚品牌的名表商店，横跨新世纪后依旧是顾客首选和信赖的抉择。

位于乔治市中心新街 (Campbell Street) 和日本横街 (Cintra Street) 的交汇处，由父子兵团 – Austen与Kevin Wong掌舵下的名表专卖店，业务仍昂扬向上。

在如今由大型零售商和网店主导的现代市场，类似家族企业非常罕见。但他们能够以超卓实力，透过强烈的职业道德和真诚的心建立客户忠诚度，将每位顾客视为最重要和唯一的，与更大的实体行业环境进行正面交手抗衡。具备无与伦比的腕表专业知识和体贴的售后服务，尤其是与劳力士合作历经漫长的60年，这也是他们屹立不倒的原因之一。
“当涉及到购买和维修劳力士手表时，我们有幸成为第一选择，因为我们的服务水平绝对能满足客户需求。” Kevin自豪的说。

“在互联网连接的世界，关于手表和规格的信息在网络上无处不在。而人们通过咨询我们并了解情况，也更有概念他们想要的是什么。”

“我们的角色是协助向客户解析他们所购买的商品，引导他们的选项，让抉择不再艰难。”年轻的Kevin曾在澳大利亚墨尔本任职人力资源咨询顾问，直至2014年，他决定加入家族企业。

父亲Austen对儿子的参与欣喜不已。“在这个业务投入多年以后，知道家里还有人愿意接棒，非常的美好。”

“这是一个与客户频密交流的新时代。虽然我们经常议论各种策略和行动，但他是最终发号施令的人。目前也为他的后续接管奠定了基础。”

而Kevin对此经历感到非常满意。“有幸参与类似的家族企业是相当罕见的。我们耗费大量时间寻找提升工作进程的方式，当出现某些机会的时刻，我们会彼此分享解析可行之道以促进推动。”

在他们重新装潢设计的劳力士精品专卖店，参观者将被海洋与水的神秘世界激发的氛围笼罩着。这也带出劳力士品牌的精粹：劳力士在1926年推出全球首枚防水腕表 – 蚝式表 (Oyster)。

一堵被照明的激光蚀刻水玻璃幕墙，还有作为焦点的柔美起伏波浪图案，至于金色闪耀的劳力士皇冠，这个品牌的标志性象征，也装饰了入口、墙壁和陈列柜。另外，抛光的精致胡桃木橱柜、青铜细节设计和西班牙米黄的大理石地板，所有元素汇聚也打造与展示的腕表一样奢华的客户体验。

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Woo Hing Rolex Boutique
96 Lebuh Campbell, George Town, 
10100 Penang, Malaysia.
Tel : +604 261 5287 • Monday – Saturday : 10:30am – 6:30pm • Sundays and Public holidays closed