The IWC Racing Team has recently made its official Swiss debut at the 14th Arosa ClassicCar which saw former Formula One driver Karl Wendlinger drove the Mercedes-Benz 300 SL “Gullwing” on the winding 7.3 kilometre hill-climb route from Langwies to Arosa, finishing in seventh place. In 1999, motoring journalists named the 300 SL the Sports Car of the Century, and is instantly recognizable thanks to its gull-wing doors, which resemble the wings of a seagull.
Wendlinger is an ambassador for Mercedes-AMG, a company with which IWC shares a long-standing successful partnership. The Austrian was part of the Sauber-Mercedes team that won the 1991 World Sports Car Championship and later, became a star in the newly formed Sauber Formula One team.
The Arosa ClassicCar, dubbed “the little Monaco of the Alps”, has attracted fans of historic motor-sport from across the world since the first edition in 2005. It attracts around 25,000 spectators each year where the races are held along the twisting hill-climb route, which covers a distance of 7.3 kilometres and 422 vertical metres as it winds its way from from Langwies to Arosa. It is also the only course in Switzerland that has a 1.2 kilometre downhill stretch.
Now the new trend for the branded is Pop-up! IWC Schaffhausen recently opened its first pop-up store at Amsterdam Airport Schiphol with a fully dedicated concept celebrating the brand’s 150th anniversary celebration. With a total surface area of 139 square meters and spread over two floors, it features a library, a lounge area, and a bar where visitors can enjoy a refreshing drink upon invitation. The pop-up store is operated in cooperation with Gassan, official IWC retail partner in the Netherlands. Visitors can expect to discover exclusive selections from IWC’s six product families including the iconic Pilot’s Watches, Portugieser, Haute Horlogerie, Portofino and Aquatimer.
IWC Schaffhausen celebrated its 150th birthday and the launch of its Jubilee collection with a gala evening at the Salon International de la Haute Horlogerie (SIHH) watch fair in Geneva. It comprises a total of 27 limited-edition models from the Portugieser, Portofino, Pilot’s Watch and Da Vinci families.Around 800 guests participated in the event, including IWC brand ambassadors and global stars such as actors Cate Blanchett, Bradley Cooper and James Marsden, as well as sports personalities Valtteri Bottas and David Coulthard.
The American watchmaking pioneer Florentine Ariosto Jones founded the International Watch Company in Schaffhausen in 1868 with the objective of combining skilled Swiss craftsmanship with American manufacturing technology to create the best pocket watches of his time. To this day, their watches combine precision engineering with design that is as unusual as it is timeless. The jubilee collection revisits icons from the history of IWC and merges them through a timeless design code to form a single striking collection. As an ecologically and socially accountable company, IWC is dedicated to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organisations committed to environmental protection.
沙夫豪森万国表 (IWC) 欢庆150岁生日，并在日内瓦的沙龙国际钟表展 (SIHH) 上举办盛大庆典晚宴，展示了葡萄牙系列、波托菲诺、飞行员表和达芬奇系列的27个限量版模型。800名各国名流嘉宾参加了这次活动，包括 IWC 品牌大使和巨星们，如演员 Cate Blanchett、Bradley Cooper 和 James Marsden，以及体育界名人 Valtteri Bottas 与 David Coulthard。
1868 年，美国制表先锋 Florentine Ariosto Jones 在沙夫豪森创立了国际钟表公司，目标是结合精湛瑞士工艺与美国制作技术，创造出他所处时代的最佳怀表。时至今日，万国表将精密工程与设计作为心血结晶，缔造非凡的永恒。而“千禧年收藏”重温万国表历史图标，并通过一个隽永的设计代码将它们融合，成为独具匠心的珍藏品。作为一家深具生态和社会责任的公司，IWC 致力于可持续生产，支持全球各地的机构与儿童和年轻人合作，并与环境保护组织保持密切的合作关系。
At the 2017 Beijing International Film Festival, IWC Schaffhausen hosted an exclusive “For the Love of Cinema” gala dinner to celebrate the achievements of young Chinese filmmakers. Among the celebrities and VIP guests attending the event at the Imperial Ancestral Temple in Beijing were IWC brand ambassadors Zhou Xun and 2017 Academy Award nominee Dev Patel – a focal point for the Swiss watchmaker’s commitment to the cinema in China. The event highlighted the contribution of young filmmakers to the country’s booming film industry and against the backdrop of a long-standing tradition of Chinese film. Chinese film director Derek Tsang (Zeng Guoxiang), who most recently directed the Chinese romantic drama “Soul Mate”, was awarded the prestigious IWC Outstanding Young Filmmaker of the Year Award.
BEIJING, CHINA – APRIL 18: At the 2017 Beijing International Film Festival, IWC Schaffhausen hosted an exclusive “For the Love of Cinema” gala dinner to celebrate the achievements of young Chinese filmmakers. Singer Janine Zhang put on the final performance of the evening. (Photo by Emmanuel Wong/IWC Schaffhausen via Getty Images) *** Local Caption *** Janine Zhang
BEIJING, CHINA – APRIL 18: Fashion Stylist Liz Uy attends IWC’s “For the Love of Cinema” Gala, held during the 2017 Beijing International Film Festival at the Imperial Ancestral Temple, just outside Beijing’s Forbidden City. (Photo by Lintao Zhang/IWC Schaffhausen via Getty Images) *** Local Caption *** Liz Uy
BEIJING, CHINA – APRIL 18: At the 2017 Beijing International Film Festival, IWC Schaffhausen hosted an exclusive “For the Love of Cinema” gala dinner to celebrate the achievements of young Chinese filmmakers. Actor Chen Bolin (R) and Actor Zhang Ruoyun (L) pictured. (Photo by Lintao Zhang/IWC Schaffhausen via Getty Images) *** Local Caption *** Chen Bolin; Zhang Ruoyun
BEIJING, CHINA – APRIL 18: Actor and IWC Ambassador Dev Patel attends IWC’s “For the Love of Cinema” Gala, held during the 2017 Beijing International Film Festival at the Imperial Ancestral Temple, just outside Beijing’s Forbidden City. (Photo by Emmanuel Wong/IWC Schaffhausen via Getty Images) *** Local Caption *** Dev Patel
This year marks the first in which Swiss luxury watch manufacturer IWC Schaffhausen debuted as an official partner of the festival du Film Francophone d’Angoulême, which was held in Angoulême, France, from 25 to 30 August. IWC CEO Georges Kern presented Emmanuel Finkiel from France with the “Valois IWC du Réalisateur” for his film “Je ne suis pas un salaud”. At a gala dinner hosted under the motto “Pour l’amour du cinéma” approximately 100 VIP guests and global stars such as Christopher Lambert and Vincent Lindon celebrated the creativity and diversity of French-speaking cinema. To date, IWC Schaffhausen has supported well-known festivals from as far afield as Beijing, New York, Zurich, London and Dubai.