Now the new trend for the branded is Pop-up! IWC Schaffhausen recently opened its first pop-up store at Amsterdam Airport Schiphol with a fully dedicated concept celebrating the brand’s 150th anniversary celebration. With a total surface area of 139 square meters and spread over two floors, it features a library, a lounge area, and a bar where visitors can enjoy a refreshing drink upon invitation. The pop-up store is operated in cooperation with Gassan, official IWC retail partner in the Netherlands. Visitors can expect to discover exclusive selections from IWC’s six product families including the iconic Pilot’s Watches, Portugieser, Haute Horlogerie, Portofino and Aquatimer.
目前品牌游击店（快闪店）已经成为新趋势，沙夫豪森 IWC 万国表最近在荷兰阿姆斯特丹史基浦机场开设了第一家快闪店，并以全新的概念来庆祝该品牌成立 150 周年。店面占地 139 平方米，拥有两层空间，具备图书馆、休闲区和酒吧。
客人们在受邀后可享用饮料。这家快闪店是与荷兰 IWC 官方零售伙伴 Gassan 合作经营的。参观者可以在 IWC 的6个标志性系列产品中寻觅自己心仪的设计，包括飞行员、葡萄牙，柏涛菲诺和海洋时计系列等等。
Connect CHT with Astalift was held in Penang’s prestigious E&O Hotel where specially selected guests were treated to an exclusive English afternoon tea. Astalift is an award-winning brand by Fujifilm Japan which aims to achieve Photogenic beauty. It is a lifestyle that will bring out one’s photogenic beauty on his or her forthcoming birthday and many more birthdays to come. Some of the guests were well known Penangnites such as Datin Annie Chin, June Goh and Chou Pei Yee.
Connect CHT 与 Astalift 携手在槟城优雅的依恩奥酒店，为特别挑选的客人准备独特的英式下午茶。Astalift 作为日本富士胶片公司属下屡获殊荣的品牌，旨在实现上镜美。这是关于美丽的生活方式，也为他或她将迎来的生日实现上镜之美，当然还会迎接更多生日。出席宾客为槟城闻人拿汀甄安妮，June Goh 和 Chou Pei Yee 等。
Good friends and associates were invited for dinner with Ronald Kam, owner of Yung Kee Restaurant in Hong Kong famous for its delicious roast goose and other authentic delicacies. Nicole Wong from Nicole’s Kitchen, Roger Teow from Bank of China, IT specialist TK Tan were some of the invited guests. This was the first Connect CHT in Hong Kong where specially invited friends exchanged thoughts and ideas from Malaysian politics to the definition of good food. It was indeed a successful and memorable evening.
好友与合作伙伴受邀与香港镛记掌门人甘琨礼共进晚餐，镛记是以驰名中外的烧鹅及香港风味美食见称。这场晚餐盛会的座上宾还有来自 Nicole’s Kitchen 的创办人黄婉秋，中国银行的 Roger Teow，科技专家 TK. Tan 等。这也是 Connect CHT 首次在香港与友人们共同分享从美食到政治的想法和课题，共度一个难忘又有意义的夜晚。
The first Connect CHT with RHB Premier in Ipoh was indeed a success where some of Ipoh’s who who were invited for a luxury dinner evening in the famous Italian restaurant Marianis@7 by Dato Dr. Wendy and Kim Goo. An investment sharing session was presented by Head of RHB Premier Calvin Goon whereas Singapore fine jeweler Royals Blue flew in two specialists, Noel Lo and Michael Yau from Hong Kong to share about investing in precious color stones and showcase an exquisite collection of jewelry that commands a market value of about RM15 million. Among the guests were Datin Caroline Wong, Dato Yen, Dr. Kelvin Yong, Elena Phor, David Yam, Ooi York Seng and many other beautiful people.
Connect CHT 与 RHB Premier 这次移师怡保，首次在由拿督蒋慧莹和 Kim Goo 经营的 Marianis@7 意大利风情餐厅举办一场珠光宝气的奢华聚餐会。这项珠宝分享会由兴业银行高端市场 (RHB Premier) 资深副总裁阮晨祐主持，并连同新加坡珠宝商 Royals Blue 的香港籍珠宝专员 Noel Lo 与 Michael Yao，向大家分享珍贵的珠宝彩石和市价1500万令吉的精致珠宝收藏品。出席的美丽嘉宾们有 Datin Caroline Wong、Dato Yen、Dr. Kelvin Yong、Elena Phor、David Yam 和 Ooi York Seng 等。