Dato’ Sri Dr Vincent Tiew
Managing Director of Andaman Property Group
The property industry may be a competitive field but in its short 11 years in the market, the Andaman Property Group has racked up numerous prestigious awards and is on its way to achieve RM5 billion in development value. Right at the helm is Managing Director, Dato’ Sri Dr Vincent Tiew, who has led the group to achieve its phenomenal growth in the past 7 years.
Andaman Property may not be a public-listed company but in the past 11 years, it had racked up accumulated sales of RM3 billion. This is an achievement that astounded many in the industry, including public-listed developers. “We are heading towards RM5 billion before 2020 and that year will be our 15th year anniversary,” Tiew said.
The energetic 40-year-old himself has a string of awards that included the Young Entrepreneur Award 2015 by The Malaysian Australian Alumni Award, the Entrepreneur Par Excellence 2016 and Corporate Champion of The Year 2015 by McMillan Woods Global Awards, Creative Young Entrepreneur Award 2015 by Junior Chamber International Malaysia and Young Property Leader of The Year 2015 and Property Entrepreneur of The Year 2015 and Outstanding Philanthropic Individual of the Year 2014 amongst many others.
Andaman Property primarily has developments in five areas; Perak, Negeri Sembilan, Johor, Kuala Lumpur and Selangor. The uniqueness of this developer is that it strongly believes in its “Generating Value, Creating Wealth” philosophy where it sells its property at lower than market value and create wealth for its buyers. “We adopt Rober Kiyosaki’s style and we also advocate Warren Buffet whose philosophy is value in investing,” he said. The developer is confident that it could give value and create wealth for those who invests in its properties.
The developer is able to keep its prices low because of its minimal gearing as it does not take up bank loans to finance its projects. This means it is already different from other developers as it does not have to contend with loan interests. “Our mindset is different, we have minimal gearing and we believe in smooth sails for every project we undertake from smooth construction to completion and we sell it fast because we have below market price strategy. We want clear cut profit, we want clear cut savings, and we want clear cut value for money for the buyers,” Tiew said.
As for profit, Tiew said their expectations of a return for each project is not very high. “We don’t force ourselves to get at least 20% return, we are just as happy with 12% profit and this is how we manage to maintain our prices low unlike a majority of developers, especially the public listed ones, who had to aim for higher profit because they have loans to pay up and had to answer to their minority shareholders,” he said. “We optimise, we don’t maximise,” he added.
That is not all, the Andaman Property adopts a blue ocean strategy, making it the market leader in places that were previously not in high demand. Using this strategy, they are able to keep the land cost low and generate high return on investment. “We go to places most developers are yet to explore because we have no pressure in choosing and that made us very selective when we embark on a project,” he said.
Sometimes, the developer may only launch two projects per year and this is because they do not rush into deals, do not fight with other developers to grab for land and they pick the land bank that is cheaper and not high in demand. “Our Andaman strategy is just in time, JIT, so when we sign up to buy, within 12 months we will launch the project,” he said.
Another secret to the group’s success also partially lays with its almost 100 hardworking staff whom the company rewarded with bonuses, incentives, profit sharing and annual trips that averaged between 12 to 60 months per employee. “No other developer can give more than 12 months each year like what we’ve been doing in the past three years and each year, we have a minimum of three company trips for all staff, even the office boy, our receptionist and tea lady,” he said.
It is no wonder that Andaman Property garnered the Best Employer of the year 2015 and Most Promising Award 2014 by SOBA, STAR Outstanding Business Award. “This is because our motto is to work hard, play hard so when I start to build the company back in 2010, I built a new culture structure to reward the staffs that the shareholders agreed to,” he said.
Andaman, with an annual sales turnover of RM500 million, is also known as the Guaranteed Return Rental leader in the market and is now undertaking a new business model in project management. It takes up project management contracts from other developers and land owners on top of penetrating new market segments and continuing with new land development projects.
Next up is the property management project it had undertaken for the developer and landowner of Arc Ampang Ukay. Covering some 80 acres of land, the project will feature quality residential and commercial offerings. “We also hope to be public listed one day,” he said.
The property industry may be a competitive field but in its short 11 years in the market, the Andaman Property Group has racked up numerous prestigious awards and is on its way to achieve RM5 billion in development value. Right at the helm is Managing Director, Dato’ Sri Dr Vincent Tiew, who has led the group to achieve its phenomenal growth in the past 7 years.
Andaman Property may not be a public-listed company but in the past 11 years, it had racked up accumulated sales of RM3 billion. This is an achievement that astounded many in the industry, including public-listed developers. “We are heading towards RM5 billion before 2020 and that year will be our 15th year anniversary,” Tiew said.
The energetic 40-year-old himself has a string of awards that included the Young Entrepreneur Award 2015 by The Malaysian Australian Alumni Award, the Entrepreneur Par Excellence 2016 and Corporate Champion of The Year 2015 by McMillan Woods Global Awards, Creative Young Entrepreneur Award 2015 by Junior Chamber International Malaysia and Young Property Leader of The Year 2015 and Property Entrepreneur of The Year 2015 and Outstanding Philanthropic Individual of the Year 2014 amongst many others.
Andaman Property primarily has developments in five areas; Perak, Negeri Sembilan, Johor, Kuala Lumpur and Selangor. The uniqueness of this developer is that it strongly believes in its “Generating Value, Creating Wealth” philosophy where it sells its property at lower than market value and create wealth for its buyers. “We adopt Rober Kiyosaki’s style and we also advocate Warren Buffet whose philosophy is value in investing,” he said. The developer is confident that it could give value and create wealth for those who invests in its properties.
The developer is able to keep its prices low because of its minimal gearing as it does not take up bank loans to finance its projects. This means it is already different from other developers as it does not have to contend with loan interests. “Our mindset is different, we have minimal gearing and we believe in smooth sails for every project we undertake from smooth construction to completion and we sell it fast because we have below market price strategy. We want clear cut profit, we want clear cut savings, and we want clear cut value for money for the buyers,” Tiew said.
As for profit, Tiew said their expectations of a return for each project is not very high. “We don’t force ourselves to get at least 20% return, we are just as happy with 12% profit and this is how we manage to maintain our prices low unlike a majority of developers, especially the public listed ones, who had to aim for higher profit because they have loans to pay up and had to answer to their minority shareholders,” he said. “We optimise, we don’t maximise,” he added.
That is not all, the Andaman Property adopts a blue ocean strategy, making it the market leader in places that were previously not in high demand. Using this strategy, they are able to keep the land cost low and generate high return on investment. “We go to places most developers are yet to explore because we have no pressure in choosing and that made us very selective when we embark on a project,” he said.
Sometimes, the developer may only launch two projects per year and this is because they do not rush into deals, do not fight with other developers to grab for land and they pick the land bank that is cheaper and not high in demand. “Our Andaman strategy is just in time, JIT, so when we sign up to buy, within 12 months we will launch the project,” he said.
Another secret to the group’s success also partially lays with its almost 100 hardworking staff whom the company rewarded with bonuses, incentives, profit sharing and annual trips that averaged between 12 to 60 months per employee. “No other developer can give more than 12 months each year like what we’ve been doing in the past three years and each year, we have a minimum of three company trips for all staff, even the office boy, our receptionist and tea lady,” he said.
It is no wonder that Andaman Property garnered the Best Employer of the year 2015 and Most Promising Award 2014 by SOBA, STAR Outstanding Business Award. “This is because our motto is to work hard, play hard so when I start to build the company back in 2010, I built a new culture structure to reward the staffs that the shareholders agreed to,” he said.
Andaman, with an annual sales turnover of RM500 million, is also known as the Guaranteed Return Rental leader in the market and is now undertaking a new business model in project management. It takes up project management contracts from other developers and land owners on top of penetrating new market segments and continuing with new land development projects.
Next up is the property management project it had undertaken for the developer and landowner of Arc Ampang Ukay. Covering some 80 acres of land, the project will feature quality residential and commercial offerings. “We also hope to be public listed one day,” he said.
纵然房地产行业是竞争激烈的行业，但在十一年来，安达集团(Andaman Group) 除了业务战绩喜人，荣誉与奖项不断，并将在未来力求实现50亿令吉的开发价值。而安达的董事经理-拿督斯里张孙通博士更是在这7年来披荆斩棘，带领集团业绩迈向高增长。
即使非上市公司，但安达集团十一年累计销售额30亿令吉，这个数字震惊业界，即使是比对上市发展商的成就也有过之无不及。他们在2020年之前，也即是集团庆15周年之际将朝着50亿令吉目标迈进。
这名40岁精力充沛的企业家个人也获奖无数，包括马澳杰出校友奖颁发的“年轻企业家奖”，由McMillan Woods Global大奖颁发的“2016年度卓越企业家奖”，“2015年度企业冠军奖”，由马来西亚国际青年商会颁发的“2015年创意青年企业家奖”，还有“2015年度年轻产业领袖”，“年度产业企业家奖”和“2014年度杰出个人慈善奖”等等。
安达集团有5个主要的发展地区：霹雳、森美兰、柔佛，吉隆坡和雪兰莪州。该集团的独特性在于坚信贯彻 “创造价值，缔造财富”的理念，并且主张以比市价低的方式销售房产，为购买者创造财富。
“我们采用《穷爸爸、富爸爸》作者Robert Toru Kiyosaki的观点，我们也主张Warren Buffet理念，鼓励价值投资。”而作为发展商，他们有信心为投资产业的人们提供赚钱机会。
而发展商能维持低廉房价，也必须保持较低的负债率，不会向银行大量贷款支持发展计划。这也意味着，他们在贷款利息方面的抗衡点与其他发展商不同。“我们的心态不一样，负债率比较低，在开往每一个计划项目，从建设顺利到承接完成，很快就销售一空，因为我们有低于市场价格的策略。除了明确的利润和节约，希望为购房者的钱找到明确价值投资。”
他们对每个项目计划回报的期待度并不是很高。“我们不强求至少要拿到20%的回报率，即使只有12%的利润一样快乐，这是我们保持价格的管理方式，而其他多数的发展商，尤其是上市公司，都是瞄准更高的利润，因为他们必须支付贷款，还要应对股东。而我们是优化，但不最大化。”他补充说。
安达集团还采用蓝海战略，开创无人争抢的市场空间，超越竞争意识。除了策略性保持土地成本低，然后产生较高的投资回报。“我们去的地方都是大部分发展商尚未探索到的，使我们开发项目计划时没有面对选择的压力。”
发展商有时每年可能只推出2个项目，因他们不急于交易，而且不与其他发展商抢地，安达选择的土地储备较为便宜，需求不高。“我们的战略是及时，JIT（准时制），所以在签署购买12个月内，我们将推出发展项目。”
至于集团成功的秘诀也因拥有近100名努力工作的员工，他们平均规定利润分红，每年旅游福利，员工将获得12至60个月丰厚奖励金。“没有其他发展商发给员工12个月以上的奖金，过去3年，我们都一直实行，最少有3次公司旅游奖励给予所有员工，包括杂务，接待员和茶水工。”
这也是安达集团为何取得 “2015年最佳雇主奖”和“2014年最有前景奖” ，由星报杰出商业大奖颁发。 他们的座右铭是要努力工作，潜心玩乐，所以当他在2010年成立公司后，建设新的公司文化结构，征得股东同意奖励员工。
安达集团的年营业额为5亿令吉，也被称为市场上租赁回报保证的领导者，承接着项目管理的新商业模式，从其他发展商和土地所有者项目管理合同上渗透到新细节市场，并持续新的土地发展计划。
紧接着产业管理计划，作为发展商和土地所有者接手掌管Arc Ampang Ukay项目，这个占地约80亩的土地，将发展建设高质量住宅和商业产品。“我们也希望有公开上市的一天。”他说。
现今超级富豪之争，不仅是如何享受生活，一般的炫富标配是豪华汽车，一艘停泊在附近港口的超级游艇，量身定做的专属时尚奢侈饰品，大牌手表、包包等……当然这是本能。
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