Tag Archives: Thai Airways

Lord of The Skies 航空主宰者

Tishti SumitraTishti Sumitra

General Manager of Thai Airways International

The balance between staff welfare and company policies, is hard to achieve but very crucial. I strongly believe in staff development and maximum skill-training.  The happiness quotient of every member of staff is also important.

Built like a football linebacker, Tishti Sumitra is equally formidable in a suit and the corporate realm. As General Manager of Thai Airways International for Malaysia and Brunei, his boyish smile and charm can easily thaw the most rigid opponents or negotiate multifaceted deals with ease and success.

Responsible for a gamut of portfolios, from sales to passenger comfort, his leadership style is hailed as refreshing, gentle and result-oriented. “The key to a successful company is team work and I try to be accessible to my staff most of the time.  The balance between staff welfare and company policies, is hard to achieve but very crucial. I strongly believe in staff development and maximum skill-training. The happiness quotient of every member of staff is also important.”

While Sumitra appoints a higher level of principles for himself, he shares that, “Every moment with Thai Airways is a good one for me. Self -discipline is paramount and one should not only rely on rules and regulations to do the right thing. Doing the right thing should come from the heart and mind.”

Born and bred in Bangkok, Sumitra studied engineering in the Chulalongkorn University before furthering his education in Italy at the Politecnico di Torino (The Polytechnic University of Turin), an engineering university based in Turin, Italy. He studied MIS, majoring in multimedia.

Self -discipline is paramount and one should not only rely on rules and regulations to do the right thing.  Doing the right thing should come from the heart and mind

Before joining Thai Airways in 1999, he dabbled in software sales and even held a brief tenure with the Science Museum in Thailand. He was posted in Laos before heading the Malaysia and Brunei offices. What is his biggest challenge in running one of the top premium airlines in the world?  “Speaking to the press,” he says with a wink. He is reticent but there is a force about him that is reassuring.  “Every Thai Airways moment counts – the experience, friends and business acquaintances, the successes, trials and tribulations.  I find tremendous pride in working for one of the best airlines in the world.”

“The market is tough but my mission here is to strengthen the Thai Airways presence in this region. This year Thai Airways bagged the Skytrax Awards for World’s Best Economy Class, Best Economy Class Onboard Catering, World’s Best Airline Lounge Spa, Best Cabin Crew in Thailand and Best Economy Class in Asia. We have Michelin-Star chefs designing our catering menu.” With those accolades, everything should be smooth as silk.

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Tishti Sumitra 犹如一名足球场上的后卫,他在专业领域里自成一套的法则令人崇敬。作为泰国国际航空公司 (Thai Airways International) 马来西亚和文莱区域总经理,他略带孩子气的笑容和魅力可以轻易化解最顽固的对手,轻松地与各方达成协议与交易。


Sumitra 已经为本身制定更深层次的原则,而他也借此分享:“在泰航的每一刻对我来说都是美好的。高度自律会让一切事半功倍,一个人不应仅依靠规章制度去做正确的事情,这些行为应该发自内心。”在曼谷出生和长大的他在泰国朱拉隆功大学 (Chulalongkorn) 攻读工程学,之后前往意大利都灵理工大学 (The Polytechnic University of Turin) 继续深造,学习管理信息系统专业 (MIS),主修多媒体。


在 1999 年加入泰国航空公司前,他曾涉足软件销售,甚至在泰国科学博物馆工作过一段时间。至于受委为泰航马来西亚和文莱区域负责人之前,是在老挝地区任职。而运营一家全球顶级优质航空公司,他面临的最大挑战竟然是面对媒体发表言论时刻。不过,即使沉默不语,但他身上散发一股让人安心的力量。“身处泰航的每一个阶段都很重要——经验、朋友和商务伙伴,还有成功、考验和磨难。”他对于自己在全世界最好的航空机构内服务感到无比自豪。

“即使营销市场艰难,但我的任务是强化泰国航空在上述区域的存在感。今年,泰国航空公司获得 Skytrax 全球航空业评选为“全球最佳经济舱”、“全球最佳经济舱餐饮” 、“全球最佳航空公司休息室 Spa”,“泰国最佳机组人员”与“亚洲最佳经济舱”等殊荣。而我们有米其林星级厨师设计餐饮菜单,拥有这些荣誉加冕,一切都应该像丝绸一样光滑顺畅。”


By Billie Ooi-Ng Lean Gaik

Sky Titan 空中巨擘

Nivat Chantarachoti

General Manager of Thai Airways

“Thai Airways has an excellent safety record.”

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The young and cherub-face gentleman’s manner and appearance belie his age.  Well-suited, he steps into the room with an air of confidence and warmth albeit the black ribbon on his lapel, clearly still expressing his mourning for the loss of Thailand’s beloved King Bhumibol.  Thai national Nivat Chantarachoti is the general manager of Thai Airways International, overseeing Malaysia and Brunei, one of the most challenging and competitive air-travel routes in the world.  Currently pursuing his Doctorate Degree in Business Administration with the Business Science Institute of Luxembourg, his highly relevant research on ‘The Impact of Low-Cost Carriers in the Aviation Industry’ takes up the lion share of his time, when not in office.  However, he did not start out as a master of the sky initially.

Fresh out of college in Manila, Philippines, young Nivat Chantarachoti had a short stint as an English instructor with TOEIC (Test of English for International Communication), but he could not reign in his love for air travel and the mastering of business in new horizons.  So, he set his heart on joining Thai Airways, a move many of his fellow countrymen clamour for. “I joined Thai Airways in 1989, as a flight attendant.  It is the dream of new graduates to travel and see the world.  Therefore, it is the pride of most Thai people to work for Thai Airways because it is the national carrier of Thailand.  Furthermore, Thai Airways is a public enterprise and a very stable organisation,” he explains.

Nivat’s childhood spanned across a few continents. “My father is a Thai diplomat and we lived abroad most of our lives.

I spent several years living in Vientiane, New York, and Manila during my childhood.  I did most of my studies in the US and at an international school in Bangkok.  In the Philippines, I completed my Bachelor Degree in Computer Science when my father was with the Royal Thai Embassy in Manila.  I got my MBA while working for Thai Airways and am currently pursuing my PhD.”

Clocking an impressive 28 years with Thai Airways, Nivat has managed Thai Airways offices in Australia, France, Indonesia, Bangladesh, the Philippines and Switzerland before Malaysia and Brunei.  “My years as a flight attendant gave me valuable perspective and I was able to see and experience the destinations we are selling,” he gathers.

Thai Airways business slogan ‘The First Choice Carrier with Touches of Thai’ is not an easy goal to achieve. “Thai Airways has been around since 1960, making us 57 years old this year.  Our fleet of over 95 aircrafts fly to more than 80 destinations around the world,” Nivat announces with pride.    

“Thai people are famous for their kind hospitality or what is often referred to as ‘Thai-ness’.  This signature brand of hospitality is what sets us apart from the rest of the airlines.”

The next sentence Nivat utters is what every air passenger wants to hear these days, “Thai Airways has an excellent safety record.” Apart from safety, Thai Airways has been the winner of the Best Cabin Crew Award on numerous occasions.  “Our strategy is to differentiate our product.  We are renowned for our in-flight service called the Royal Orchid Service.  Thai people are famous for their kind hospitality or what is often referred to as ‘Thai-ness’.  This signature brand of hospitality is what sets us apart from the rest of the airlines,” Nivat adds.

Whatever little time this engaging personality has, after work and academic pursuits, is either spent on the treadmill at the gym or on a plush Thai Airways aircraft seat, bound for new destinations and exciting experiences in faraway lands.

cover1年轻的娃娃脸,加上绅士气度的外型让他适度隐藏实际年龄。仪表出众的他在步入房间时展现了自信温暖的氛围,而一缕黑色丝带依然别在他的领子,这是对泰国民众崇敬爱戴的普密蓬国王 (King Bhumibol) 的辞世表达哀悼之意。

身为泰国国际航空公司的总经理,泰籍的Nivat Chantarachoti 负责监管马来西亚和文莱的区域,可说是全球最具挑战性和竞争力的航空旅行路线之一。目前他在卢森堡商业科学研究所攻读工商管理博士学位,至于 “廉价航空对于航空工业的影响”的相关研究,已经占据了他工作之外的大部分时间。然而,他最初并没有成为空中主角的念头。在菲律宾马尼拉的学院毕业后,年轻的他为国际交流英语考试 (TOEIC) 担任短暂的英语讲师工作,但他无法抑制对航空旅行和开拓新业务视野的爱与渴望。所以,他跟随自己的意愿,加入泰国航空公司,这也是令他的同胞欣羡不已的举动。“我在1989年作为乘务员加入泰国航空公司,这是社会新鲜人梦想:旅行和看世界。而且在大多数泰国人感到自豪的泰航工作,泰航除了是国营航空公司的象征,也是非常稳定、实力强大的公共企业和组织。”他解释说。




至于泰国航空公司的口号:“触摸泰国的首选航空”不是一个轻易实现的目标。“泰航创立于1960年左右,今年57岁。我们有逾95架的飞机飞往世界各地80多个目的地。” Nivat 骄傲地宣布。

而接下来Nivat的宣称也是每个乘客最近想听到的。“泰国航空具备相当好的安全记录。”除了安全,泰航已多次在不同场合获得最佳乘务组奖。我们的战略是善于区分本身产品,并以空中的“皇家胡姬花服务”称誉。泰国人以独特的热情款待或所谓的“泰民族性”而闻名,也是殷勤好客的招牌使我们与其他航空公司有区别。” Nivat 补充说。


by Billie Ooi – Ng Lean Gaik