Tag Archives: Melbourne Cup

EZ 53 - People Culture, EZ 61 (2), People Culture

158th Lexus Melbourne Cup 第158届墨尔本杯盛情上演

The Melbourne Cup Carnival is Australia’s most well known horse racing event held on the first Tuesday of November every year. Neil Wilson, Chief Executive Officer of Victoria Racing Club (VRC) has declared the 158th Lexus Melbourne Cup a resounding tourism success. Across a span of four days, it has successfully attracted 303,587 local, regional and international visitors who gathered to enjoy the racing, fashion, entertainment and hospitality of the world’s most vibrant racing event.

The 158th Melbourne Cup’s greatest highlight was the breakthrough win for Godolphin. Four-year-old Cross Counter took the lead during the final stages of the race and claimed victory for the first time ever, becoming the first English horse to win this historical event.

Throughout the Carnival, 451 horses competed in 37 races with more than $20 million in prize money. Channel 7’s coverage of the Lexus Melbourne Cup was streamed to a local and global audience on Twitter for a third straight year, viewed by more than 2 million.

Myer Fashions on the Field was a big hit that saw 556 stylishly dressed men and women and 305 children and families compete for more than $436,000 in prizes.

The Birdcage enclosure once again played host to international and local celebrities including Elle Macpherson and Megan Gale at Lexus; Montana Cox at Kennedy; Rebecca Harding at Seppelt Wines; Elyse Taylor and Usain Bolt at Mumm; Sam Smith, Dionne Warwick and Bella Heathcote at 1 Oliver St; Lara Worthington at Bumble; and Scott Disick and Sofia Richie at Ultra. 

2018 Derby Day2018 Oaks Day2018 Oaks Day for VRC: The Nursery/Domain/The Park/FOTF2018 Derby Day for VRC: The Nursery/Domain/The Park/FOTF

作为澳大利亚极负盛名的赛马活动，“墨尔本杯嘉年华”落在每年 11 月首个周二举行。维多利亚赛马俱乐部 (VRC) 首席执行官 Neil Wilson 宣布，“第 158 届雷克萨斯墨尔本杯(Lexus MelbourneCup) 给旅游业增添一抹浓厚的亮丽色彩。这项为期四天的赛事中，成功吸引凝聚了 30 万 3587 名本地、区域和国际游客，共同观赏这项集中赛会、时尚，娱乐和款待元素的盛会，同时也是全球最具活力的赛马盛宴。

第 158 届墨尔本杯最大的亮点是 Godolphin队取得了突破性的优胜。4 岁的赛马 Cross Counter 在最后阶段取得历史性领先，并一锤定音，成为第一匹赢得压倒性胜利的英国名驹。

综观赛事狂欢期间，共有 451 匹马参加了 37场比赛，奖金超过 2000 万澳元。第7频道连续第三年在推特上向当地和全球观众播放雷克萨斯墨尔本杯，观看人数超过 200 万。另外，Myer 赛场时尚大赛也是一个备受瞩目的环节，556 名着装时尚风潮的男女和 305 名儿童与家庭参加了时尚比赛，争夺逾 43 万 6000 澳元的奖金。

尊贵的鸟笼区再次迎来了国际和当地名流闻人，如代表雷克萨斯的 Elle Macpherson 和Megan Gale; 肯尼迪的 Montana Cox; Seppelt Wines 的 Rebecca Harding; Mumm 的 Elyse Taylor 与 Usain Bolt; 1 Oliver St 的 Sam Smith, Dionne Warwick 和 Bella Heathcote; Bumble 的 Lara Worthington ，还有 Ultra 的Scott Disick 与 Sofia Richie。

EZ 45 - People Culture, EZ 61 (2), People Culture

156th Emirates Melbourne Cup 马背上追风逐电

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The Melbourne Cup Carnival, one of the biggest sporting events in Australia, saw one of the country’s largest tourism successes. Spanning over four sunny days, it attracted over 318,854 local, regional and international attendees who flocked to enjoy the racing, fashion, entertainment and hospitality of the world’s most vibrant racing event.

DSC_0055- copy.jpgThe 156th Emirates Melbourne Cup came to an exciting finish with the narrow victory by Almandin cementing Lloyd Williams’ place in the rich history of the race.

The thrills continued on Crown Oaks Day, with 120-1 chance Lasqueti Spirit providing a huge upset, while on the opening day of the Carnival, James Cummings became the fourth trainer of the Cummings dynasty to win the AAMI Victoria Derby when Prized Icon took the honours in the classic for three-year-olds.

The Melbourne Cup Carnival came to a close with Saturday’s Emirates Stakes Day. A strong crowd of 70,351 witnessed Stephen Baster ride the Leon and Troy Corstens-trained Awesome Rock to take out the $2 million feature race of the day.

Malaguerra, for trainer Peter Gelagotis and jockey Ben Melham, claimed the sprinting battle, winning the $1million Darley Classic.

The Carnival saw over 511 horses compete in 37 races with more than $18 million in prize money. The organiser has also made the effort to reach out to new audiences via a live stream by Channel 7 on Twitter that saw the hashtag #MelbourneCup trend number one worldwide. Live coverage of the Emirates Melbourne Cup reached 2.96 million viewers around the country, while PLUS7 Live delivered 575,000 streams.

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Kerrin McEvoy won his second Melbourne Cup riding Almandin to victory

The Birdcage Enclosure played host to international and local celebrities including Elsa Pataky, Curtis Stone and Gina Rinehart at Emirates; Scott Eastwood at Sensis; Maria Menounos at Mumm; Bec Hewitt and Ashleigh Brewer at Lavazza; and Jennifer Hawkins and Kris Smith at Myer, while nine-time Olympic gold medallist and special guest of Crown, Usain Bolt, thrilled racegoers when he presented the Crown Oaks trophy to winning connections on Thursday.

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Dami Imm performing
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Australia’s Next Top Model, Host and Founder of Cozi and Jbronze, Jennifer Hawkins

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墨尔本杯赛马嘉年华除了是澳大利亚旅游业强劲推动力，也是最大型体育赛事之一；横跨阳光灿烂的4天，吸引逾31万8854名来自当地、区域和国际的参加者涌入享受这项集赛马、时尚，娱乐和热情于一身的年度动感盛典。

第156届阿联酋墨尔本杯的亮点是由名驹Almandin最终赢得胜利，这也是具备丰富阅历的著名马主Lloyd Williams再次取得辉煌成就。

另外，持续精彩刺激的皇冠橡树日，Lasqueti Spirit结果以120-1的赔率大爆冷门。而在嘉年华开幕日James Cummings作为Cummings朝代的第四名练马师赢得AAMI维多利亚达比日经典3岁组的荣誉大奖。

墨尔本杯赛马嘉年华终于在周六举行的阿联酋赌注日落下帷幕，共7万351观众见证Stephen Baster骑着练马师Leon与Troy Corstens精心训练的赛马 Awesome Rock，赢取了200万澳元的奖金。

至于练马师Peter Gelagotis和骑师Ben Melham携同名驹Malaguerra，冲刺战役赢得达利经典赛的100万澳元奖金。

这项盛会在37场比赛中共有511匹赛马参赛，奖金超过1800万澳元。组织单位也通过社交网络Twitter的Channel7进行实况转播，而带有#MelbourneCup的主题标签也高居全球范围热度的榜首。阿联酋墨尔本杯现场直播覆盖全国共290万观众，而PLUS7Live提供57万5000分流平台。

The Birdcage区域依旧迎来国际和当地明星名人，包括代表阿联酋的ElsaPataky, Curtis Stone和Gina Rinehart ; Sensis的Scott Eastwood Mumm的Maria Menounos ; Lavazza的Bec Hewitt和Ashleigh Brewer ; 还有Myer的Jennifer Hawkins与Kris Smith，而9次田径赛跑奥运金牌得主兼特别嘉宾Usain Bolt为皇冠橡树赛主持颁奖。

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