
Nestled in the heart of Hong Kong’s Kowloon peninsula, overlooking Tsim Sha Tsui’s waterfront, a luxury Cultural-Retail destination thrives. K11 MUSEA, a grand architecture adorned with flowing greenery on its exterior, stands as a remarkable fusion of tradition and innovation—a visionary space celebrating the convergence of culture and commerce.
As part of this vision, K11 Craft & Guild Foundation (KCG) plays a vital role in preserving eight core fast-disappearing Chinese craftsmanship practices, including Guangcai, baibaoqian, luodian, kesi, gilt-decoration, plaster molding, wooden architecture, and The Dream of Red Chambers, through a diverse array of initiatives.

Within the K11 umbrella, KCG operates as a guardian of tradition, devoted to conserving and rejuvenating the listed Chinese craftsmanship through extensive research, public programs, and captivating exhibitions. At K11 MUSEA, this commitment comes alive through a curated collection of antiques and craft pieces, each exhibit intricately tells a story at every corner, immersing visitors in centuries-old craftsmanship. From exhibitions to workshops conducted by craft masters, the space resonates with the energy of creative expression. The seamless integration of these elements not only enriches the overall visitor experience but also fuels opportunities for business development.

K11 bridges the gap between culture and the economy, notably through Creating Shared Value (CSV), fostering an environment where tradition meets modernity. Through KCG’s relentless efforts, Chinese craftsmanship steps onto a modern stage at K11 MUSEA, inviting visitors on an imaginative journey while unlocking tremendous collaborative potential. Here, Chinese craftsmanship intertwines with contemporary narratives, nurturing businesses that embrace the artistic essence of their surroundings. The fusion of art within the space transcends mere aesthetics—it’s a strategic maneuver setting a new benchmark. The synthesis of retail, gastronomy, entertainment, and such within one space creates a distinctive ecosystem, drawing in both art enthusiasts and entrepreneurial minds.
K11 MUSEA stands as a shining example, illustrating how heritage and commerce can harmoniously coexist, paving the way for fresh avenues in business development. And serves as a testament to the transformative power of artistry within a contemporary retail space inspiring both admiration and entrepreneurial opportunities in equal measure.

“The incubation of art, design, and creativity is very much needed at all times, and K11 Musea is a place that celebrates creativity.”
– Dr. Adrian Cheng







































