Category Archives: Beyond Boundaries

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The Charging Bull: Lamborghini’s bold move to mark its 50th anniversary

You know a car is a big deal if it is launched on board a warship. No regular tarmac or showroom is good enough, and the only dramatic backdrop for a super sports car of such stature is a modern engineering marvel. Which other brand can make such a bold statement than the loud and flamboyant Lamborghini?

The Lamborghini Veneno Roadster made its public debut on board an Italian aircraft carrier in the kingdom of black gold, Abu Dhabi.  A limited edition model with only nine units slated to be produced in 2014; the Veneno Roadster is a speed demon that is a super expensive status symbol. With each priced at EUR3.3 million excluding taxes, it takes the cake of being one of the most expensive cars in the world. Mind you, that’s almost RM15 million, and that too, without the taxes included!

Designed to truly optimize the aerodynamics of the roadster and matched with stable handling through fast corners, driving the Veneno Roadster is akin to being in the simulator of an actual racing car. The roadster is open in every sense of the word; there is only a strong rollover bar for optimum safety.  Its body is sharp and overtly aerodynamic, complete with the trademark lean, mean, chiselled muscular edges of Lamborghini. This is the closest you can get to a racing prototype that is road legal.

The Veneno Roadster is powered by a 6.5-litre V12 engine, which gives the car the extreme energy it needs to accelerate from 0 to 100 km/h in just 2.9 seconds. With a top speed of 335 km/h, the car can easily outdo other super sports cars in its category. Moreover, it is equipped with fast-shifting ISR transmission with five modes, permanent all-wheel drive and a racing chassis with pushrod suspension and horizontal spring/damper units.

Adhering to the racer prototype, the Veneno Roadster is lightweight with its body built carbon-fibre reinforced polymer monocoque. Its body is designed to allow for perfect airflow and downforce with the front end working as a large aerodynamic wing. Its stunning rear wing and fenders that are reminiscent of racing cars add to the aerodynamic of the flow.  This functional design flows on to the wheels of the Veneno Roadster, which are fitted with a carbon-fibre ring around the rims. These work like a turbine to deliver additional cooling air to the carbon-ceramic brake discs.

The closest you can get to a racing prototype that is road legal!
The closest you can get to a racing prototype that is road legal!

Just like the engine and the exterior, the interior of the Veneno Roadster employs a hi-tech approach. The pair of lightweight bucket seats are made from Lamborghini’s patented Forged Composite, while the entire cockpit, including part of the seats and the headliner, is clad in woven carbon-fiber CarbonSkin. This fine-looking carbon-fiber matting fits perfectly to the form of the interior and reduces the weight of the vehicle, which adds to the performance of the car.

Even though Lamborghini has debuted the Veneno Roadster in the intense red ‘Rosso Veneno’ paint colour developed exclusively for the car, future owners of the nine cars would be able to personalize it to suit their individual preferences.

‘The Lamborghini Veneno Roadster is one of the world’s most exclusive cars with the most extraordinary performance,’ said Lamborghini President and CEO, Stephan Winkelmann.

So, if you want to be one of only nine lucky persons in the world to own the Veneno Roadster, you should get moving right now!