The rosey love affair of Piaget
In a love story that stretches back to the 1960s, Piaget’s fascination with the rose has taken a prominent place in the brand’s jewellery and this is no more prominent than its latest collection. The Piaget Rose Passion, which comes as a tribute to the queen of flowers, is a glamorous and bold haute jewellery line that is vibrant as it is colourful.
In 1979, the current chairman of Piaget, Yves Piaget, created the trophy for the Geneva International New Rose Competition, and in 1982, his passion for the rose was recognised when the winner of that year’s competition named his prize-winning rose breed the Yves Piaget Rose. This love affair with the gorgeous flower is captured in Piaget Rose Passion collection of 75 jewellery pieces and 25 watches.
Each piece of jewellery bearing Piaget’s name is made entirely in the brand’s own jewellery workshops using a myriad of precious stones. With choice jewels ranging from white and yellow diamonds to luscious emeralds and pink sapphires, the pieces in Piaget Rose Passion are fresh and feminine.