Dr Kelvin Liew
Co-Founder, Skinnergy Resources
Dr Kelvin Liew, co-founder of Skinnergy Resources, comes from a family of practising physicians who has been in the business of Traditional Chinese Medicine (TCM) bone setting and preparation of traditional Chinese medicine for more than 80 years.
As a third generation practitioner, Kel vin started as an apprentice during his primary school days where he learnt medicine preparation and throughout the years that followed, earnestly trained and learnt the TCM bone setting techniques to treat musculoskeletal injuries. However, he was only more personally involved in patient cases much later on, when he was in his thirties. Kelvin acknowledges that there is still much to learn, and he is still actively involved in this profession. They meet and treat over 100 patients daily; whilst it can be a tad tiring at times as they open daily throughout the week, it is gratifying to know and see that their patients recover well and benefit from their services.
Having always aspired to be an entrepreneur of a scalable business, not bounded by the time and sole expertise of the individual, he seized the opportunity to join his partners in co-founding Skinnergy in 2016.
Skinnergy is currently into its fifth year; although much of what they learnt has been through their hands-on experience of running the day-to-day operations of the business, Kelvin believes that the right strategies which were in place since the inception of the company, helped the company thrive during the current economic situation amidst the pandemic. Aside from ensuring that they have a competitive product line-up with which their business associates can leverage on, there are two other pertinent areas which they paid much attention to.
The first being the decision to use a mix of social media and web presence for market outreach. Having their business associates familiarise themselves with these tools from the get go has prepared them unexpectedly for the situation where social distancing and travel restrictions are the norm. Also, with a strong backend team to expediently resolve customer issues and acquire feedback has helped the company build trust with their associates and customers as well as generate new product ideas.
These are challenging times, especially for budding entrepreneurs, but if you believe in your dream and your vision, I urge you to persist on
The other focus area is investing in a robust e-commerce system. Kelvin views it as the backbone of the company, something in which their associates expect from them and it is his and his partners’ responsibility to ensure it is well-oiled and working smoothly. As much as they anticipate challenges, never did they expect that a nascent company like Skinnergy to be cyber-attack targets, however events as such did happen. Fortunately they have established reliable partners who helped them tide over those episodes and they have since strengthen their systems.
Kelvin shares, “These are challenging times, especially for budding entrepreneurs; some may blame it as bad timing, however if one still believes in his/her ideas or vision, I would like to encourage you to persist on. And if the strength of the individual is insufficient, find like-minded partners/investors to join you on your journey – this is to do justice to the effort and capital you’ve invested so far.” “Entrepreneurship is a voyage, after building the ship and christening it, the most important part is how you navigate it through the vast, fickle sea ahead.” says the good doctor.