Datin Yap Shin Siang

CEO of YYC

---

Be ambitious and have courage when chasing your dreams! It is not easy to strike a balance between chasing dreams and family, but I believe we should go all out and live life!”

Beautiful, Inspiring, Bold, and Ambitious are probably the four best words to describe Datin Yap Shin Siang or Shin, CEO of YYC. Kids commonly do not fancy following in their parents’ footsteps because they have spent so much time with their mums and dads while growing up and have their own dreams. On the contrary, Shin’s ultimate ambition since she was young was to take over her dad’s accounting firm. When asked why this was her biggest ambition, she laughed and said: “Dad told us that accounting is a very glamorous, respected, and high paid job. I later only found out that none of that is true.” 

A graduate of Melbourne University, Shin spent 2 years in the Big Four before entering her dad’s accounting firm. “I felt like the Chinese character Mulan, who in the ancient times took the place of her father and went to war. Initially I was very excited to join the firm, but after some time I got bored.” Her dad told her that there was a Chinese saying that goes: “The first generation creates the business whilst the second generation defends it.” Shin started off strong, but it was short lived because the Chinese saying really affected her and she believed that she had to strongly defend the business. 

Soon she realised that it was not her mindset that was the issue but rather working for someone and not owning the business. She decided to step up her game and started playing both defensive and offensive. This was not the only hurdle as good old thrifty dad was not all that flexible to changes. “There were many disagreements and I got very upset. I eventually became emotional and cried which made Dad give in,” she said, revealing her secret weapon. Her younger brother, Chau, joined the company immediately after his graduation. “I thought that we will be making changes smoothly together, but we ended up arguing a lot. Chau had a few side businesses, and we did not have a clear direction for the company. I was also going through post-natal depression after having my first child at that time,” said Shin. 

2010 was the turning point for the company, Chau discovered a strategic business programme from abroad that increased YYC’s performance from 30% to 4000%. 2019 was yet another milestone for Shin and Chau as OCBC became a partner of YYC. Shin told EZ Malaysia: “OCBC invested in us because of our past achievements and they have faith in our dreams to become an international homegrown accounting firm.” Since then, YYC has been searching and investing in good accounting firms both locally and internationally. 

Today, Shin is probably better known as the face of YYC and an inspiration to many young successful and emerging women entrepreneurs. “Be ambitious and have courage when chasing your dreams! It is not easy to strike a balance between chasing dreams and family, but I believe we should go all out and live life! I was afraid of public speaking before, but today I enjoy it as I can share my journey and advice to so many individuals in the business industry. Being a female entrepreneur does have its advantages as we sometimes stand out among the men,” Shin explained. 

When it comes to what she thinks success is all about, her answers were very well defined. According to her… 

Success is doing better every day and every time. 

Success is being able to empower entrepreneurial success. 

Success is positively impacting 100 million lives. 

Success is being able to inspire everyone to overcome their odds, unleash their potential and find fulfilment in life. 

When Shin was asked about her brother Chau, she acknowledged that they both did struggle initially but then managed to work brilliantly together by utilizing each other’s strengths. She said: “My brother is very good at mapping and strategizing whereas I am good at executing the strategies. It is a perfect business partnership.” Shin also expressed that she is very blessed to have a husband who support her unconditionally and two beautiful children, Megan and Cristian,  This very busy lady makes it a point to exercise daily, love to read biographies of successful entrepreneurs especially on topics how they overcome challenges in life and watches Korean dramas to release stress if any.