Raising The Bar On Urban Living

Eupe Corporation Berhad, one of northern Malaysia’s leading property developers, is heading to Kuala Lumpur and has set its sights on revolutionizing the style of contemporary living in the country’s capital.

Text and Images Courtesy of EUPE

Eupe, recognized as one of Malaysia’s Top Property Developers (2013) as well as Malaysia’s Township Developer of the Year (2014) has its first two major residential projects in Kuala Lumpur lined up for construction in the not too distant future. Both The Weave in Cheras and Novum at South Bangsar will be defined by iconic architectural designs and a new, all-inclusive approach to urban lifestyles.

According to Managing Director, Dato’ Beh Huck Lee, the company has been realising the lifestyle dreams of thousands of Malaysians since it started operations in 1986. “Over that time we have built more than 20,000 homes and in the process become one of the largest and most respected developers in northern Malaysia,” he says. “We strive to provide innovative living solutions that are anchored in the enduring values that have shaped our history and legacy. Our core value is trust.”

As a trusted property developer, Eupe aims to provide high-quality, distinctive yet affordable residential living that will benefit not only homebuyers and investors, but the community in the long term.

In line with these values, the 40-storey The Weave project is designed to be entirely ‘people focused’ with four key factors in mind.

Design for Family
Design for Community
Design for Convenience
Design for Security

“All The Weave’s facilities and functions have been planned to help make its residents’ daily life more convenient, comfortable, secure and pleasurable,” Dato’ Beh affirms. “We haven’t just tried to match or compete with other developments. Instead we’ve put in a lot of thinking to create a complete package that is focused on the needs of residents, as well as facilities they may not think they might need but will want.”

“What we wanted to achieve with the design is for residents to know Eupe has put in a lot of effort into thinking and conceptualising a complete and comfortable lifestyle experience for them. The end result is an all-inclusive concept that weaves together family life, community togetherness, lifestyle facilities that cater for every need, as well as security and convenience for a new level of urban living.”
Eupe’s development in South Bangsar, Novum which means ‘new innovation’ in Latin summarises perfectly what the project represents. That is because it has been conceptualised and designed around three ‘news’.

The first is ‘New Bangsar’. Novum’s iconic architectural design and the latest in contemporary facilities and conveniences will define this exciting new precinct for years to come.

The second, ‘New Lifestyle’ offers novel facilities such as open green spaces, common areas as well as mood-scapes to cater for every lifestyle need. The mood-scapes consist of tranquil spaces for quiet moments to shared spaces that residents can enjoy with each other, to active spaces for all their fitness and wellbeing needs.

The third is the ‘New Digital Life’ which brings the best in digital lifestyle with a wide range of digital facilities as well as new levels of high-speed connectedness and convenience.

Located in one of the most strategic areas in the capital for leisure and work opportunities, residents at Novum will be close to major highways and amenities, as well as being accessible to popular neighbourhoods and the best in shopping and entertainment.

“Novum embodies the best in new thinking, innovative design and meticulous planning that differentiates our developments from others,” says Dato’ Beh. “It offers residents and future generations a progressive, iconic home and stylish, contemporary lifestyle whilst defining the identity of South Bangsar as a new and highly liveable location within one of Malaysia’s most desirable city areas.’

Eupe’s initial projects in Kuala Lumpur reflect an ongoing focus and commitment to excellence and innovation that has seen the company become a trailblazer in property development in its home state of Kedah. The Somerset development in Sungai Petani, Kedah’s main population centre, underlines just why the company continues to break new ground in premium living in northern Malaysia.

Comprising a limited number of spacious homes The Somerset offers contemporary and airy indoor spaces that spill onto outdoor terraces, as well as extensive roof gardens that are the highlight of each unit. It’s also the first project in the region with an impressive price tag of over RM1 million per unit.

The development, which is now moving into its second stage, is situated on a hill just outside Eupe’s Cinta Sayang Resort and its 200 acres of golf and recreational areas.

Cutting into the hill has been minimized to maintain the original contours of the land and to maximize Somerset’s sustainability credentials.

“The concept is one of openness, where the areas merge seamlessly into one another so as to increase flexibility of space usage,” explains Eupe’s Corporate Manager, Marketing and Design, Datin Michelle Gan. “The flow of spaces, like the flow of chi, has been emphasized in the design for comfort and practicality.

‘Light and air are the key elements with high ceilings and extensive use of glass to maximise natural lighting and ventilation,” she continues. “We also call the development ‘Head of the Dragon’ because of the natural contours that allow the homes to perch above the world. This not only gives Somerset a distinctive enclave feeling but also naturally enhances the security of the precinct.”

Stage One of the project was launched late 2013 and take-up has been strong. Registrations for Stage Two of the project are now open. “The strong response shows home buyers in the region want a distinctive type of premium housing which merges community living with safe, secure natural surrounds,” says Ms Gan. “The whole concept is based on effortless livability with an emphasis on difference.”

For further information on The Weave, Novum and Somerset projects, please visit http://www.eupe.com.my where you can sign up to receive Eupe’s digital magazine, Property Trust.

The Weave, please contact Danniel Tan
on (+6) 012-423 6662
Novum, please contact Steven Tham
on (+6) 016-971 0174
The Somerset please contact
(+6) 04-441 4888 or
by email sales@eupe.com.my

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