Rado welcomes Tang Wei as new brand ambassador
There is a lot more in common between the award-winning Chinese actress, Tang Wei and the prestigious Swiss watchmaker, Rado. Both possess dignified grace, reputation for strength and a penchant for pushing boundaries, and the forging of this partnership was done in spectacular fashion in Shanghai, complete with a photo shoot of the beautiful actress wearing the latest high-tech ceramic models from the Rado Esenza Ceramic Touch, Rado HyperChrome and Rado DiaMaster families.
At the event announcing her appointment, Rado CEO Matthias Breschan said, ‘We are very proud to be able to announce Tang Wei as an ambassador for Rado today. She is not only a very talented actress, but also someone who has shown great determination and hard work to achieve success. We admire this greatly and believe that she reflects the values that are important to Rado as a brand. We are delighted to have her as part of the Rado family.’
One of China’s most celebrated and recognisable actresses, Tang Wei has received over 30 international awards. ‘I am very impressed with the new Rado collection. The watches are beautiful and versatile, and also very comfortable to wear. It is also important to me that Rado as a brand is focused on the future, and is known for breaking boundaries and overcoming challenges. I am very happy to become a part of the Rado family,’ she commented on being chosen as a Rado ambassador.