Category Archives: EZ 65 – Cover Story

Transforming Affin Bank

Datuk Wan Razly Abdullah

President and Group Chief Executive Officer, Affin Bank Berhad

Affin Bank Berhad (AFFIN BANK) caught attention in 2020 when it revamped the company’s logo – projecting a more progressive, vibrant and modern image. The transformation at AFFIN BANK during the past two years, go beyond its corporate rebranding. The personnel of the Bank are feeling energised and have a fresh sense of belief in the direction of the organisation.

These changes are being spearheaded by none other than 51-year-old Datuk Wan Razly Abdullah, who assumed the Bank’s top job as its President & Group Chief Executive Officer in April 2020 – right at the onset of the Covid-19 pandemic.

Born and raised in Petaling Jaya, Wan Razly has notched up more than 24 years’ experience in corporate strategy, investment banking, consumer banking, accounting and audit services. He began his career at PricewaterhouseCoopers in London in 1995 and joined Aseambankers Malaysia (now known as Maybank Investment Bank Bhd) in 2002 before joining CIMB Investment Bank in 2004.

Remarkably, Wan Razly was the Chief Financial Officer at CIMB Group Holdings Bhd’s Indonesian bank – PT Bank CIMB Niaga Tbk – for a decade before returning to Malaysia in 2019 and assuming the position of Regional Head of Consumer Strategic Business Management at CIMB.

Driving transformation is no easy task – it is even more difficult when you are faced with unprecedented economic challenges due to COVID-19. Wan Razly took it in stride and got on with the task immediately. He kick-started the first phase of AFFIN BANK’s metamorphosis journey through Affinity in Motion (AIM22) and these efforts are showing the desired results.

“As the Bank focuses more towards promoting innovation technological advancement, its financial products and services continue to be improved to cater to the ever-changing market demands.”

“Sharing a renewed sense of belief in the organisation’s direction.”

Receiving the CHT Excellence Award for Asset Security AI at the CHT International Awards 2022 from Guest of Honour, Y.A.M. Tengku Sulaiman Shah Sultan Salahuddin Abdul Aziz Shah, Tengku Laksamana of Selangor (2nd from right) and Dato’ Chng Huck Theng (far right).

In 2021, the Group’s profit before tax jumped 82% year on year to almost RM704 million, while net profit grew by 129% close to RM527 million – its highest in five years. The performance puts it on course to reaching a key AIM22 target of RM1 billion in PBT in financial year 2022, when the three-year plan concludes.

The rapid rise of AFFIN BANK certainly did not go unnoticed with its products and solutions receiving various accolades over the years. Additionally, Brand Finance which is the world’s leading independent brand valuation and strategy consultancy has named the Bank as one the top three fastest growing Malaysian brands for 2022.

With the conclusion of AIM22 this year, AFFIN BANK’S transformation journey will continue with its second phase, under the A25 strategic plan, that aims to position the Bank as the most creative financial industry in Malaysia. Wan Razly is committed to further improve the Bank’s profitability and growth, provide value-based banking for its customers and leapfrog the Bank towards providing unrivalled customer service by 2025.