Category Archives: EZ 53 – Cover Story

Penang’s New Property King 槟城新房产之王

Tan Sri Datuk Alex Ooi

Ideal Property Group executive chairman 宏升集团执行主席


Tan Sri Datuk Alex Ooi.png“We want to ensure that the living space of the community consists of value added features such as major public amenities and upgraded infrastructures.”

Royalty is a novelty. So unless you’re born into it or through marriage, most of us just live ordinary lives. But in the property world, you can become royalty through the old fashioned way of hard work and merit. That is how executive chairman of Ideal Property Group, Tan Sri Datuk Alex Ooi became the “Property King” of Penang. He has definitely earned this commendable title through his dedication and passion. From nothing, he started Ideal Property Group in 1997 and is now an award winning and well known Penang institution with an array of impressive local and international projects under its belt.

Some of its notable developments include the Attwood Business Centre with a gross development value (GDV) of USD15 million in Cambodia in 2006 and I-Avenue in 2007. Ooi has wrapped up SummerSkye Residences with Solaria Residences and is looking forward to the completion of One Foresta in January 2019.

With such a vast portfolio of projects and more in the pipeline, the 46 year old remains humble and says that property is a passion, rather than an ambition. He is also the chairman for FIABCI Malaysia Chapter Penang Branch, the vice president for Penang Chinese Chamber and Commerce and Convenor for Penang Development, Construction and Management Committee (a Group under Penang Chinese Chamber of Commerce).

Ooi strongly envisions the improvement of Penang’s transportation infrastructure and currently has a 20% stake in SRS Consortium Sdn Bhd, the project delivery partner of the Penang Transport Master Plan (PTMP). The PTMP is a RM27 billion investment that was formed by the Penang state government to improve transportation by providing alternative transportation modes to combat worsening traffic congestion – such as Light Rail Transit (LRT) and monorail lines.

“While I have multiple roles, what’s really important to me is CSR for the Penang community. Some of my causes were to build infrastructure and amenities like markets, hawker stalls, community centers, a fire station for the Sri Tanjung voluntary firemen. I’ve also supported the build of the St.John service centre, constructed the new access road of Persiaran Rajawali and widened the road along Jalan Tun Dr. Awang. We’ve also raised the road level and upgraded the drainage system in Relau, Bayan Lepas for flood mitigation purposes,” says Ooi, who is also a dedicated family man.

“While I have multiple roles, one thing that is important to me is carrying out CSR for the Penang community.”

He believes that Ideal Property Group has been successful because of its consistent CSR projects. On the business side, Ooi maintains his competitive advantage by delivering sustainable community-oriented development rather than offering just tower blocks as shelter.

“We’re prudent in planning developments where the surrounding environment is well taken care of. We want to ensure that the living space of the community consists of value added features such as major public amenities and upgraded infrastructures,” he said.

By doing this, the Property King will continue to reign as he will create more community-oriented and affordable development and at the same time, deliver more property gems and ultimately contribute to the nation’s economy.

“我们希望社区的生活空间获得保障,包含齐全的公共设施和不断升级基设等配套增值功能。”

皇室是相当新奇的。除非你是含着金钥匙出生,或者通过婚姻,但是大多数人都只能过着普通生活。而在房地产行业,却可以通过传统的刻苦工作和功绩成就的方式受封为王。

宏升集团执行主席丹斯里黄继樑就是这样成了槟城的“公寓之王”。他的高度奉献精神和激情无疑是赢得这个尊贵称号的理由。他白手起家,于 1997 年创立了宏升集团,如今已是一家获奖无数的知名机构,旗下拥有一系列令人印象深刻的本地和国际开发项目。

其中一些引人瞩目的开发项目包括 2006 年在柬埔寨的 Attwood Business Centre,总发展价值(GDV)达 1500 万美元,还有 2007 年的 I-Avenue

黄继樑已把 SummerSkyeSolaria 住宅计划合并,并期待 20191 月圆满完成 One Foresta 项目。而他在面对如此庞大的项目组合,尚有更多筹备中的计划,仍然保持谦逊态度,认为房地产开发工作是一种激情,而不是雄心。同时,他还是世界不动产联盟马来西亚分会槟城支会主席、槟州中华总商会产业发展、建筑及管理组副主任(槟州中华总商会属下组织)。

“即使身兼数职,但对我来说重要的一件事是为槟城社区履行社会责任。我的一些目标是建立公共和便利设施,比如市场、小贩摊位、社区中心、Sri Tanjung 的志愿消防队员的消防站。我也支持了圣约翰服务中心的建设,还有 Persiaran Rajawali 设新通道的工程,包括 Jalan Tun Dr. Awang 的道路拓宽。我们还提高Relau的道路水平和提升排水系统,以缓解防范 水患问题。”他认为,宏升集团之所以成功,是因为坚定贯彻企业社会责任项目(CSR)。在商业策略方面,黄继樑持续透过建设社区为主要导向的发展,而不仅是提供楼宅作为住处以保持市场竞争优势。

“我们在规划所有开发项目都很谨慎严苛,确保周边环境良好。我们希望社区的生活空间获得保障,包含齐全的公共设施和不断升级基设等配套增值功能。”

因为秉持着这个信念,“公寓之王”将继续统治下去,他将创造更多面向社区、让人负担得起的开发计划,同时发掘更多的房地产瑰宝项目,最终为国家经济做出贡献。

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By Karina Foo