Category Archives: Cover Story

From Penang to the Pinnacle

Datuk Seri Wong Chun Wai

Chairman of BERNAMA

From a young boy penning letters to newspapers in Penang to being named Malaysia’s National Journalism Laureate, Datuk Seri Wong Chun Wai has lived a life shaped by curiosity, conviction and a love for storytelling.

In an exclusive interview with President Bill Clinton in New York.

The first Penangite to receive the nation’s highest media honour — an accolade shared by only 14 journalists since 1988 — Datuk Seri Wong regards the recognition “a matter of great pride and honour,” yet humbly credits his lifelong passion as the driving force behind his journey and achievement.  

“Passion — that’s the word,” he reflects.

At the Antarctica with adventurer extraordinaire Yusuf Hashim in 2024.

Born, raised and schooled in Penang, Wong is a true blue ‘Anak Pulau Pinang’ (son of Penang). His formative years at St. Xavier’s Institution sparked a fascination for history and news. “Not many Penangites are aware that the country’s first English newspaper, the Prince of Wales Island Gazette, was published in Penang in 1805,” he notes. “There were also many Malay newspapers and magazines which started in Penang too. Kwong Wah Jit Poh, established in 1910, remains the world’s longest continuously printed Chinese daily. And of course, The Star itself began in Penang in 1971.”

Datuk Seri Wong Chun Wai with his wife, Datin Seri Florence Teh, at Istana Alam Shah with His Royal Highness The Sultan of Selangor, Tengku Permaisuri and His Highness the Raja Muda.

Even as a student, Wong contributed articles to his school paper and mainstream newspapers in English and Bahasa Malaysia, finding joy in seeing his work in print. By 1984, he joined The Star as a cadet reporter, beginning a four-decade career that would see him rise to become its youngest Group Chief Editor, later Executive Director, Group Managing Director and CEO, before taking the helm at BERNAMA in 2023.

Along the way, he interviewed world leaders and icons — Nelson Mandela, Bill Clinton, Lee Kuan Yew, Stephen Hawking, Richard Branson, David Beckham, Arnold Schwarzenegger, Jackie Chan, Jimmy Choo and Alicia Keys among them, adding world exclusives to his list of career highlights; yet his heart often returns to Penang, the place that shaped him.


His 2014 book Penang’s History, My Story — later translated into Bahasa Malaysia by Universiti Sains Malaysia — reflects this bond. “It is important that Penangites know their history,” he says.

But Penang’s story is not only about its past — it is also about its people. Wong proudly notes how the island has produced leaders, thinkers and trailblazers across fields. “Penang has always been a melting pot, exposed to international culture since the 18th century. That openness shaped our people to be independent-minded and innovative — qualities that continue to produce outstanding political leaders, entrepreneurs, musicians, sports personalities and, of course, journalists.”

Even food, he points out, carries history within its flavours. “Did you know Char Koay Teow was once served with crab meat topping in the 1960s and 70s? Or that Curry Mee used to come with slices of char siew?” he says with a nostalgic smile, adding that future guides to Penang should highlight hidden stories, places and forgotten flavours locals grew up with.

As Chairman of BERNAMA, Wong now leads Malaysia’s national news agency with a clear mission: credibility. “Our clients are Malaysian and international news agencies. They turn to us for confirmation and verification. So, we have a huge responsibility to be the trusted source of information,” he affirms.

His deeper message, however, remains one of unity and moderation.

“I see Malaysians as one,” he stressed.

Datuk Seri Wong Chun Wai receiving the National Journalism Laureate award from Higher Education Minister Datuk Seri Dr Zambry Abdul Kadir (fourth, right) at the Malaysian Press Night (MWM) 2025 and the Malaysian Journalism Awards (HKM) MPI–Petronas 2024.
Celebrating with the Bernama team after being conferred the National Journalism Laureate at the Malaysian Press Night (MWM) 2025
Receiving the INPenang International Outstanding Achievers Award 2023 (Malaysia) from Tun Dato’ Seri Utama Ahmad Fuzi bin Haji Abdul Razak, the former Governor of Penang, accompanied by Dato’ Chng Huck Theng, Founder & President of the INPenang International Awards

Away from the newsroom, Wong’s curiosity takes him far and wide — trekking in Rwanda to see gorillas, hiking Japan’s Suicide Forest, spending three weeks in Antarctica and making it to the Mount Everest Base Camp in Tibet. “I like going to places not many venture to,” he says with a grin, already planning his next trip to the Maldives to swim with nurse sharks.

After 40 years of chasing stories across continents, Datuk Seri Wong is still doing what he loves most — writing, telling stories and discovering the world. And through it all, Penang remains the place where it all began — and where his heart will always return.

Anak Pulau Pinang, indeed.

dré Coklat – Borneo’s Heritage in Every Bite

Samantha Low · Dunstan Too

Co-Founder • Founder of dré Coklat

dré Coklat proudly received the AFTA 2025 award for Best Handcrafted Chocolates (Borneo). Founder Dunstan Too Zi Jie and Co-founder Samantha Low represented the team on stage.

At the heart of dré Coklat, Sarawak’s premier artisanal chocolate brand, lies a story of passion, heritage, and modernity. Co-founders Samantha Low and Dunstan Too have masterfully transplanted Borneo’s rich cocoa legacy to Penang’s shores, crafting a luxury experience of tradition and contemporary flair. Their creations, elevated by innovative techniques, are redefining Malaysia’s gourmet landscape, one decadent bite at a time.

Samantha Low, the brand’s creative force, discovered her calling through a serendipitous encounter with Borneo’s cocoa traditions. A seasoned entrepreneur with a background in international business and marketing, Samantha built her career curating beauty brands, orchestrating high-profile events, and consulting for luxury hotels. Yet, it was Dunstan Too’s insight into Sarawak’s culinary gems—particularly the caramel-like Gula Apong (nipa palm sugar)—that ignited her ambition to bridge Borneo and Penang through chocolate. “We wanted to honour heritage while making it accessible,” she explains. “Chocolate became our medium to tell Borneo’s story.”

Samantha Low (centre) and Pastry Chef Andies Teh (left) at the Le Cordon Bleu Honor Ceremony in Shenzhen, receiving three prestigious awards for their signature ‘Bamboo Cake’.

Dunstan, a University of Melbourne graduate and fourth-generation scion of Boon Seng Seafood Industries, brings operational brilliance to the partnership. His childhood in wet markets and factories instilled a grit that now fuels dré Coklat’s precision. “Growing up, I learnt that quality is non-negotiable,” he says. From optimising supply chains to strategic expansions, his meticulous approach ensures each chocolate creation embodies both artistry and excellence.

At the opening of dré Coklat’s second outlet in Penang at the Penang International Airport (L-R): Dato’ Chng Huck Theng, Datin Sri Dato’ Annie Chin, Samantha Low, Dunstan Too, Andies Teh, Mr. Ooi Teik Cheng

Launched in 2024, dré Coklat is a showcase of Sarawak’s cocoa, sourced from smallholder farms, and the distinctively caramel-like Gula Apong. Their signature Coklat Salji is a favourite among chocolate enthusiasts. Made with velvety Sarawakian cocoa powder and delicately dusted to mimic snow (salji in Bahasa Malaysia), it epitomises their philosophy: simplicity with soul, where each piece melts into a symphony of earthy notes and subtle sweetness.

But innovation is never far behind. The brand’s award-winning Bamboo Cake recently earned three significant accolades at the prestigious Le Cordon Bleu Honor ceremony in Shenzhen, China; The Black Pearl Dishes Award, the Intangible Cultural Heritage – Famous Gourmet Award and the Intangible Cultural Heritage – Signature Star Dish Award. “It is all about reimagining tradition, preserving flavours and evolving them,” Samantha notes.

They were also awarded the Best Handcrafted Chocolates (Borneo) at the recent ASEAN Food & Travel Awards 2025 (AFTA) for their quality and for bringing authentic Bornean flavours to the forefront of the regional food scene.

dré Coklat’s new Penang flagship on Weld Quay (Pengkalan Weld) is the perfect match of Sarawakian warmth and George Town’s heritage charm. Rustic timber accents and warm lighting evoke Sarawak’s rainforests, while a state-of-the-art kitchen ensures consistency as the brand scales. A second outlet at Penang International Airport, in collaboration with Kueh-Kita, introduces travellers to a modern Malaysian pantry, combining traditional flavours with modern twists.

With a RM1 million investment and a new Batu Maung production hub, dré Coklat is poised for national growth, including a Kuala Lumpur debut. Licensing opportunities further invite entrepreneurs to champion Borneo’s flavours. Yet, expansion never overshadows ethos: the brand holds the Malaysia Book of Records title for Most Chocolate Cubes Sold for Charity.

“Each chocolate we create is a story wrapped in flavour,” Dunstan reflects. From cocoa pod to truffle, dré Coklat’s journey is one of cultural guardianship and global ambition. For connoisseurs and casual indulgers alike, dré Coklat offers an invitation to savour heritage, craftsmanship and celebrate the universal love for chocolate. 

A Legacy of Leadership Through Personal Stories

TYT Tun Dato’ Seri Utama Ahmad Fuzi bin Haji Abdul Razak

The Yang di-Pertua Negeri of The State of Penang

TYT Tun Dato’ Seri Utama Ahmad Fuzi bin Haji Abdul Razak is a respected statesman whose illustrious career spans diplomacy, administration, and corporate leadership.


TYT Tun Dato’ Seri Utama Ahmad Fuzi bin Haji Abdul Razak receiving the prestigious CHT Lifetime Achievement Award from Y.A.M. Tengku Laksamana Selangor Tengku Sulaiman Shah Al-Haj (left) at the recent CHT International Awards 2024 in Kuala Lumpur. Looking on is Dato’ Chng Huck Theng (right), Founding President of CHT International Awards.

The 2024 CHT International Awards Lifetime Achievement Award recipient, TYT Tun Dato’ Seri Utama Ahmad Fuzi bin Haji Abdul Razak, is a distinguished statesman whose illustrious career encompasses diplomacy, administration, and corporate leadership. Celebrated for his intellect, humility, and advocacy for diversity, Tun Ahmad Fuzi’s influence extends well beyond his role as the Governor of Penang. He has been instrumental in initiatives that celebrate Penang’s rich heritage while promoting a forward-looking vision for the state’s future. Tun Ahmad Fuzi’s leadership is characterised by genuine engagement with people and a steadfast dedication to preserving Penang’s unique identity.

In this feature, we speak with six of Tun’s friends, who share their reflections on this extraordinary leader with our readers.


by Ang Eng Beng, DJN – Educator, Social Worker, Author, Leadership Trainer

Tun Dato’ Seri Utama Ahmad Fuzi is truly the “People’s Governor.” Humble, approachable, caring, and generous, he has always stood out as someone refined and cultured, yet deeply connected to the people around him.

Tun and I were schoolmates in Stowell School and High School Bukit Mertajam from Primary 1 till Form 5, and classmates in Forms 4 and 5, at High School Bukit Mertajam. His leadership qualities were evident even back then. Despite his small stature, his exemplary character earned him respect among our peers, and the role of Hostel Captain, a position he fulfilled with distinction. Growing up in Sungai Bakap, he stayed in the school hostel due to the distance, and his ability to lead and inspire others was clear from a young age.

After we graduated in 1966, our paths diverged, and we lost touch for more than five decades. Seven years ago, I decided to reconnect with our classmates and formed a WhatsApp chat group, HSBM Class1966, and reached out to Tun. To my delight, he eagerly joined our Chat Group and get-togethers, and he  has since hosted two reunion dinners for his classmates at Seri Mutiara, always ensuring everyone felt welcome. Tun’s generosity knows no bounds—he even helped financed some of our reunions before becoming Governor.

Tun’s thoughtfulness shines in many ways, including his visits to classmates who are unwell, as well as to former teachers. His loyalty and commitment to keeping old friendships alive is very heartwarming. He is truly a remarkable friend and leader.

TYT Tun is also very attached to our Alma Mater, High School Bukit Mertajam. He visits the School very often, both as a Governor, and before becoming the Governor. He is a great inspiration to the students of High School Bukit Mertajam, often reaching out to the students. The old boys’ association, HSBM ALUMNI is managed by a National Executive Council (NEC), and I’m a Council Member. TYT Tun was an Advisor, until he relinquished the Advisor position on becoming the Governor of Penang. He has contributed immensely to High School Bukit Mertajam largely through the HSBM ALUMNI.

High School Bukit Mertajam, and HSBM Class1966, are so proud of TYT Tun, a distinguished and esteemed Alumnus. Personally, I’m so proud and glad to have studied together with him in the same class, played together, eat together….. Even now, we (TYT Tun and classmates) still enjoy our fellowships and camaraderie in our annual reunion dinners, and our get-togethers in the spirit of brotherhood. He addresses each of his classmates as Brother or Bro. We share a favourite Motto, “Accomplish Or Do Not Begin”, the Motto of High School Bukit Mertajam.


Reunion Dinner with TYT Tun, and classmates of HSBM Class1966 at Seven Terraces.

by Datuk Seri (Dr.) Syed Hussian Aljunid – Group Chairman of Media Prima Bhd

His Excellency Tun Ahmad Fuzi and I go back a long way.  I have had the privilege of knowing Tun through various encounters over the years, and our relationship has grown to one of mutual respect and friendship. While I deeply respect him as a leader, I am also fortunate to call him a close friend. His professional acumen and leadership are apparent in his formal engagements, but it is in more personal settings where his true character shines. Tun Ahmad Fuzi is warm, approachable, deeply empathetic and possesses a wealth of knowledge and wisdom. His insights, from years of experience and astute observation, are invaluable to those fortunate enough to spend time with him. He has this unique ability to summarise complex issues into easily understandable concepts; he listens with intent, engages in meaningful dialogue, and offers sage advice, making those around him feel valued and understood.

As Governor, Tun Ahmad Fuzi has dedicated a significant portion of his time to community development, welfare programmes, poverty alleviation, encouraging unity across communities and preserving Penang’s cultural heritage. He established the TYT Yang di-Pertua Negeri Pulau Pinang Foundation, the first of its kind by a state governor, to support education, healthcare, and poverty relief programmes throughout the state.

In his role as the head of Islam in the state, Tun Ahmad Fuzi has championed initiatives to improve education, economic opportunities, and healthcare for Muslims in the state. At the same time, he has actively encouraged interfaith dialogue, promoting mutual understanding and respect among all communities. His efforts have been instrumental in creating an environment where diversity is celebrated, and unity is strengthened.

Tun is also a tireless advocate for Penang’s development and has also been instrumental in positioning the state as a global hub for business and tourism, leveraging his diplomatic acumen to attract investment and foster international collaborations. 

If I were to describe him in one word, it would be “Statesman.” He approaches challenges with wisdom and cares deeply about the long-term well-being of the people and the state. It is evident in his actions and interactions. I have personally witnessed his dedication to creating an inclusive environment where everyone feels welcome and respected. For instance, I am often invited to participate in casual conversations with his circle of friends, a gesture that speaks volumes about his commitment to breaking down barriers and promoting genuine connections. His Excellency’s inclusive leadership style serves as a personal inspiration, and I am deeply grateful for the opportunity to learn from his example.

Tun Ahmad Fuzi is, without a doubt, “a Penangite who truly cares about the state and its people.”


by Dato’ Moorthy Murugaiah – Senior Director Asia Regional Business Partner, People Organisation, Micron Memory Malaysia Sdn Bhd

I wanted to take a moment to share my reflections on TYT, a remarkable individual who has left a lasting impression on me.

Our first meeting was during a Media Prima dinner celebrating his 72nd birthday in 2021. Representing my company, I had the privilege of sitting beside him. I approached my conversations cautiously, unsure of his personality. To my surprise, he was engaging and curious, gradually turning our discussion into a meaningful exchange. By the end of the evening, I had gained a deeper understanding of him.

Since then, I’ve had the pleasure of connecting with TYT on various occasions—at the shooting club, high tea at Sri Mutiara, charity events, private dinners with Indian entrepreneurs and at my company events. His belief that everyone plays a role in building the community and nation is evident in his actions. He leads by example, inspiring others to see the difference they can make.

TYT’s influence has profoundly impacted me, motivating annual community programmes for under-resourced students. I truly admire his attentiveness and mindfulness to every development or event within the state, no matter how small. I accompanied him on visits to grieving families, including those of a TUDM soldier who lost his life in a helicopter accident, and another was a differently abled individual who lost his life in his quest to conquer Everest. I was deeply moved by the empathy and compassion he exhibited, not only in his conversations with the family members but also in his follow-up actions.

His energy is extraordinary, with a packed schedule seven days a week. Despite this, he remains well-informed on global developments, offering insightful perspectives on current events. His comprehensive understanding and intellectual insights inspire me continually.

One notable example of his foresight was his suggestion to donate Smart Televisions to rural Tamil schools. Initially focused on providing laptops, I was unaware of the broader socioeconomic impact of his proposal. His explanation revealed a profound long-term vision that was both enlightening and impactful.


by Prof. Emerita Dato’ Seri Dr. Wazir Jahan Karim – Co-author/Editor “Timeless Penang: Tradition in Transition”

I first met Tun Ahmad Fuzi on formal occasions, but it was during our collaboration on the book Timeless Penang: Tradition in Transition in 2023-2024 that I truly got to know him. Commissioned by Tun as a souvenir for visitors to Seri Mutiara, the book was officially launched in May 2024.

Authored by distinguished scholars, intellectuals and academics representing institutions including Think City, Habitat Foundation, and Iskandar Malaysia Studios, Timeless Penang offers an in-depth exploration of the state’s biodiversity, economic resilience, and rich cultural heritage. It traces Penang’s transformation into a cosmopolitan hub with a maritime history that predates the Kedah Sultanate.

Tun Ahmad Fuzi’s vision for the book emphasised the inclusion of indigenous voices, steering away from a simplistic colonial or post-colonial narrative. This approach involved exploring the nuances of preserving Penang’s heritage and traditions amid the challenges of a rapidly advancing economy. 

Through our collaboration, I came to admire his intellect, sharp wit, and eloquence in both Malay and English. His passion for history, particularly the intricate ties between Penang and Kedah in pre-colonial times, stood out.

What impressed me most was his appreciation for diversity and inclusivity. Tun sees Penang’s multiculturalism as its strength, advocating for a balanced path that ensures the state remains competitive with Malaysia’s most advanced regions.

A particularly touching moment was when Tun shared that Seri Mutiara’s gardens had welcomed around 1,000 schoolchildren, giving them a chance to enjoy the serene surroundings. This small yet meaningful gesture reflects his genuine care for the community.

If I were to describe him in one word, it would be “Quintessential.” Tun Ahmad Fuzi embodies the ideal qualities of a head of state—visionary, compassionate, and deeply rooted in his mission to uplift Penang and its people.


by Dato’ Malkit Singh Dalip Singh – Immediate Past President of the Penang Club and Secretary of the Penang Sikh Association

My first encounter with Tun was in my capacity as the Secretary of the Penang Sikh Association and the President of the Penang Club. The Penang Sikh Association was one of the first organisations to honour Tun as the incoming Governor of Penang, hosting a splendid Punjabi lunch. Tun and the elegant Toh Puan attended in traditional Punjabi attire, a gesture that reflected Tun’s deep respect for cultural traditions. As President of the Penang Club, I also had the privilege of welcoming Tun as the Patron of the oldest club in the country, established in 1868, and rendering speeches in his honour on a few occasions from 2022 to 2024. 

Tun’s story is one of resilience. From humble beginnings, walking miles to school in worn-out shoes, he rose through sheer perseverance to graduate from the University of Malaya and later earn a Certificate in Diplomacy from the University of Oxford. A paragon of punctuality, Tun’s time-consciousness stems from his diplomatic days in Moscow.

Tun is unassuming and unpretentious. During a courtesy visit to Seri Mutiara, as I marvelled at the sprawling grounds, Tun remarked, “This mansion belongs to the people of Penang. I am merely a temporary lodger.” This is the measure of Tun’s humility and service-oriented mindset. Moreover, Tun has an incredible knack for remembering faces and names and personally engages with guests at events.

During the two charity walks I attended at Penang Hill, I was struck by Tun’s boundless energy. His vigour outpaced many younger participants, including event organisers, especially along the final uphill stretch to the majestic colonial-era Bel Retiro, his official residence on Penang Hill. Tun graciously welcomed the walkers, epitomising his remarkable hospitality.

He has actively engaged with diverse stakeholders to foster collaboration, discussion, and the sharing of ideas. Hardly a day passes without him being involved in something, and he has successfully strengthened Penang’s global presence.

His passion for education has facilitated scholarships amounting to nearly RM10 million, providing critical opportunities for many young minds. Through the Yayasan Amal Tuan Yang Terutama, Tun has raised over RM4 million for charitable causes, extending crucial support to those in need. His calm demeanour, silver mane, and timeless sophistication encapsulate his role as a courteous and down-to-earth head of state.

To me, Tun is more than a symbolic figure; he embodies what it means to serve with love and dedication. His legacy is one of humility, relentless service, and a genuine connection with the people of Penang.


by Tan Sri Dato’ Seri (Dr.) Haji Mohd Yussof Latiff  – President, Penang Malay Association (PEMENANG)

I first became acquainted with Tun Ahmad Fuzi when he was appointed as the Yang di-Pertua Negeri of Penang in May 2021. Prior to that, I only knew Tun Ahmad Fuzi as a distinguished Malay son of Penang who excelled in his civil service career and served as a Malaysian diplomat abroad. I was also aware of his reputation as a notable figure in the corporate world after his retirement.

A few weeks after Tun’s official appointment as Yang di-Pertua Negeri, I, representing the Penang Malay Association (PEMENANG), paid a courtesy call on him to introduce myself and the association.

When I met Tun, I could sense his charisma and his personality as a distinguished and authoritative figure. This impression was reinforced in subsequent meetings with him, during which we discussed various issues concerning the Malay community in Penang. Tun is a great listener and possesses a visionary outlook.

He encouraged PEMENANG to address the issues of the Malay community in Penang inclusively—not merely by highlighting problems but by becoming an organisation capable of providing solutions for the community’s challenges.

Among the matters that garnered his serious attention was PEMENANG’s proposal to establish a Malay enclave to develop waqf lands in Kampung Makam and Kampung Dodol, as well as the purchase of a piece of land on Persiaran Perak to be developed into a Bumiputera housing project in the heart of Tanjong.

Tun took this proposal seriously and supported PEMENANG’s efforts to collaborate with any relevant government agencies. As a result of discussions with Tun regarding this proposal, PEMENANG is now in negotiations with UDA to realise the Malay Enclave project in Tanjong. This proposed project has also received the blessing of Y.A.B. Dato’ Seri Anwar Ibrahim, the Prime Minister of Malaysia. 


Tan Sri Dato’ Seri (Dr.) Haji Mohd Yussof Latiff (left) receiving the INPenang Lifetime Achievement Award from TYT Tun Dato’ Seri Utama Ahmad Fuzi bin Haji Abdul Razak at the INPenang International Awards 2023 presentation ceremony, accompanied by Dato’ Chng Huck Theng (right), Founding President of CHT International Awards.

Tun has always been an inspiration to organisations and local communities in addressing social, economic and public issues, subsequently encouraging resource mobilisation among parties to achieve shared prosperity and results for our fellow Penangites.

Royalty, Business, and Leadership

His Highness Prince Sulaiman Shah Al-Haj ibni Almarhum His Majesty Sultan Salahuddin Abdul Aziz Shah Al-Haj, D.K. (Johor), D.K.II (Selangor), S.P.M.J (Johor), S.P.M.S (Selangor), S.J.M.K (Kelantan), P.I.S (Johor)


Y.A.M Tengku Laksamana of Selangor


His Highness Prince Sulaiman Shah Al-Haj ibni Almarhum His Majesty Sultan Salahuddin Abdul Aziz Shah Al-Haj is a Malaysian corporate figure and member of the Selangor royal family.

He is the second son of the late Sultan of Selangor, Al-Marhum HRH Sultan Salahuddin Abdul Aziz Shah Al-Haj, and the brother of the current and ninth Sultan, HRH Sultan Sharafuddin Idris Shah Al-Haj.

Currently, HH Prince Sulaiman Shah is second-in-line to the throne of Selangor after his nephew, Crown Prince HRH Tengku Amir Shah.

The state of Selangor is the largest economy in Malaysia in terms of gross domestic product (GDP), constituting 25.6% of Malaysia’s GDP. It is the most developed state in Malaysia and has the largest population in Malaysia with high standards of living.

With H.E. Mr. Irfan Davudov, Ambassador of the Republic Of Azerbaijan to Malaysia

HH Prince Sulaiman Shah was educated at Aitchison College, Lahore, Pakistan, then in the United Kingdom at Wellingborough School, Northamptonshire. In 2019, HH Prince Sulaiman Shah received an Honorary Doctorate of Humanities on Social Work at California Public University, USA.

In 1972, his father, the then Sultan of Selangor, HRH Sultan Salahuddin Abdul Aziz Shah Al-Haj, appointed HH Prince Sulaiman Shah Al-Haj as the Y.A.M. Tengku Panglima Besar, a post he held for six years. In 1978, his father raised the rank of HH Prince Sulaiman Shah Al-Haj to Y.A.M. Tengku Panglima Raja, or The Chief of Ceremony for the State of Selangor, and he held the post for 38 years. The father of HH Prince Sulaiman Shah, Al Marhum His Majesty Sultan Salahuddin Abdul Aziz Shah Al-Haj, was appointed the eleventh (11) King of Malaysia from April 26, 1999 until his demise on November 21, 2001.

In 2016, his elder brother, the current HRH Sultan of Selangor, Sultan Sharafuddin Idris Shah Al-Haj, promoted HH Prince Sulaiman Shah Al-Haj to Y.A.M. Tengku Laksamana of Selangor, or The Admiral Palace State of Selangor. He is also a member of the Council of the Royal Court of Selangor (Dewan Diraja Selangor).

HH Prince Sulaiman Shah Al-Haj began his professional career in 1971 with the international advertising company Ogilvy & Mather Kuala Lumpur where he gained wide knowledge in the advertising and branding industry.

With His Majesty Sultan Ibrahim, The King of Malaysia (2nd from left), YAB Dato’ Seri Anwar bin Ibrahim, Prime Minister of Malaysia (left) and YAB Dato’ Seri Haji Amirudin bin Shari, Menteri Besar Selangor (right) at the “266th Meeting of The Conference of Rulers” – Istana Negara, Kuala Lumpur, July 2024. 


Since 1975, HH Prince Sulaiman Shah has become actively involved in business, particularly in building, construction and housing development. His motivation drives him to be more enterprising, and the ultimate goal is to be a major player in the construction industry. HH Prince Sulaiman Shah is a founder of Syarikat Pembinaan Setia Sdn Bhd, which is now known as SP Setia Berhad, a public listed company on the main board. In 1997, he relinquished his position in SP Setia Berhad, the first construction company to bring prefabrication technology to Malaysia.

At the launch of Pesta Buku Antarabangsa Kuala Lumpur, held at the World Trade Centre Kuala Lumpur, May 2024. Seen here with Dr. Hazami Bin Jahari, Director-General of Dewan Bahasa dan Pustaka (left) and Prof. Dato’ Sri Dr. Haji Irmohizam bin Haji Ibrahim, Group Managing Director, WTCKL (right)
With YAB Dato’ Seri Anwar bin Ibrahim, the Prime Minister of Malaysia at Istana Bukit Keyangan, Selangor

HH Prince Sulaiman Shah was formerly a Director of the following publicly listed companies:

   1)   Malaysian Resources Corporation Berhad (MRCB) – Property Development

   2)   Samanda Holding Berhad – Construction

   3)   MCB Holding Berhad – Construction

   4)   SIME UEP – Developer

   5)   Bina Goodyear Berhad – Construction

   6)   Baneng Holding Berhad – Textiles

   7)   KFC Holding (Malaysia) Berhad– Fast Food

   8)   QSR Brands Bhd – Fast Food

   9)   General Aluminium Sdn Bhd – subsidiary of a public listed company

With local and foreign dignitaries at the 106th Anniversary of the Declaration of Independence of the Republic of Azerbaijan – May 2024
“Celebrating in Royal Style!” – HH Prince Sulaiman Shah cuts his surprise birthday cake alongside TYT Tun Dato’ Seri Utama Ahmad Fuzi and Dato’ Chng Huck Theng at the CHT International Awards 2024 in Kuala Lumpur

HH Prince Sulaiman Shah Al-Haj is currently a Director of the following public listed companies:

   1)   DF City Group Berhad – Development of Town Centre in Beranang, Selangor

   2)   WTK Holdings Berhad – Plantation

   3)   LLC Berhad – Construction, Water Specialist, Developer

HH Prince Sulaiman Shah was the Chairman of Malaysia – UAE Business Council, appointed by the Ministry of International Trade and Industry (Malaysia)(MITI)

With H.E. Mr. Irfan Davudov, Ambassador of the Republic Of Azerbaijan to Malaysia (left) and Datuk Dr. Ras Adiba Mohd Radzi at the 106th Anniversary of the Declaration of Independence of the Republic of Azerbaijan

Daulat Tuanku

by Bernard Loke

Sultan Ibrahim Ibni Almarhum Sultan Iskandar

Malaysia’s 17th Yang di-Pertuan Agong


Malaysia’s unique rotating monarchy system saw the ruler of Johor, Sultan Ibrahim Ibni Almarhum Sultan Iskandar, ascend to the throne, beginning his five-year reign as the nation’s 17th Yang di-Pertuan Agong (King of Malaysia).

His Majesty Sultan Ibrahim is the second ruler from the southernmost state of Peninsular Malaysia, Johor, to be named King after his late father, Sultan Mahmud Iskandar, who assumed the role about four decades ago, from 1984 to 1989.

Under this system of kingship in Malaysia, the only such system in the world that has been in place since the nation gained independence from Britain in 1957, the sovereigns from the nation’s nine royal families, following an established rotational order, take turns to be elected as King for a term of five years. The 65-year-old Sultan Ibrahim succeeded Pahang’s Al-Sultan Abdullah Sultan Ahmad Shah.

His Majesty Sultan Ibrahim took the oath of office in a traditional ceremony and signed the instrument of the proclamation of office at the royal palace in Kuala Lumpur on January 31, 2024. Present at the ceremony were Prime Minister Dato’ Seri Anwar Ibrahim, members of the other royal families, as well as cabinet members.

Prior to his reign as Malaysia’s King, His Majesty Sultan Ibrahim was already widely known for his outspoken personality and assertive demeanour on a number of social and economic issues, including matters relating to racial harmony, healthcare, education for women and children, and environmental protection. He has also expressed concerns about government corruption and racial discrimination, which are hindering the nation’s progress.

His Majesty has championed notable initiatives to protect natural resources, including efforts to preserve forests and promote sustainability, while also actively spearheading philanthropic efforts to help the communities, especially during the COVID-19 pandemic and during natural disasters such as floods.

Meanwhile, this stern yet people-friendly King of Malaysia is endowed with stellar leadership qualities, evident through his involvement in military training at the Army Combat Training Centre (PULADA) in Kota Tinggi, as well as at Fort Benning, Georgia, USA, where he also completed airborne and ranger training for infantry officers.

His Majesty Sultan Ibrahim with Chinese Ambassador to Malaysia, H.E. Ouyang Yujing, after taking delivery of the Hongqi L5
His Majesty Sultan Ibrahim is the first person in the world to privately own the Chinese-made retro-styled ultra-luxurious Hongqi L5 vehicle

With His Majesty Sultan Ibrahim marking a new reign in Malaysian history, fellow Malaysians are hopeful that the next five years under the leadership of this Malay-British monarch will see better political stability and greater economic development.

In His Majesty’s inaugural address delivered at the Opening Ceremony of the Third Session of the 15th Parliament, His Majesty Sultan Ibrahim reminded parliamentarians that the welfare of the Rakyat (people) interests prevails above the rest, and that the elected representatives should dedicate their focus to safeguarding their constituencies and constituents.

His Majesty stressed that Malaysia’s future is dependent not just on the Prime Minister but also on the joint responsibility of all 222 elected officials. He urged all parties to unite, stressing that he would not consider any request that threatened the country’s political stability.

The Johor royalty is also known to have an impressive business empire under his belt, spanning from real estate to power plants. As an avid fan of sports, His Majesty Sultan Ibrahim enjoys tennis, sailing, shooting, parachuting, and excels in polo, all while also having a penchant for superbikes, vintage three-wheelers and luxury cars, including a Mercedes-Benz 300SL Gullwing, a Bugatti Veyron, and a life-size replica of the “foot-powered car” (albeit fitted with an engine) from his favourite cartoon “The Flintstones.” His Majesty Sultan Ibrahim is also the world’s first private owner of the Chinese-built ultra-luxurious sedan Hongqi L5, popularly known as the Rolls Royce of China.

Yabba-Dabba-Doo! His Majesty and his life-sized replica of Fred Flintstone’s car


His Majesty Sultan Ibrahim is married to Her Majesty Raja Zarith Sofiah, who hails from the royal family in Perak. Apart from being an accomplished author, Her Majesty serves as the Chancellor of Universiti Teknologi Malaysia and received formal education from the University of Oxford. They are blessed with five princes and one princess.

Images by Sultan Ibrahim Sultan Iskandar via Facebook

Joyful Banking For All

Mohammad Fairuz Mohd Radi

Executive Director of Group Community Banking, AFFIN BANK

Mohammad Fairuz Mohd Radi, the newly appointed Executive Director of Group Community Banking at AFFIN BANK, represents this diversity with his extensive experience and a comprehensive understanding of various sectors, namely banking, real estate, and consulting.

Fairuz’s banking career started in 2010 as the Managing Director of Strategy and Transformation for Global Wholesale Banking, Maybank Group, and subsequent senior management roles within the group. He later ventured into property development with a dual role as the Chief Strategy Officer and Head of Property Investment of Sime Darby Property before returning to banking as the Chief Strategy Officer and Director of Transaction Banking for Bank Muamalat Malaysia Berhad.

Among his notable achievements is the successful establishment of Maybank’s wholesale banking business across 17 countries, developing a cohesive strategy that integrated corporate banking, investment banking, treasury, global markets, transaction banking, and asset management. Later, at Sime Darby Property, he orchestrated the opening of KL East Mall during the challenging COVID-19 pandemic, started operations with 70% occupancy and after he left, continued to achieve a remarkable 95% occupancy rate by the end of 2023. These accomplishments moulded his leadership approach, emphasising the importance of strategic planning and speed of execution in organisational transformation.

Fairuz’s leadership values—Integrity, Humility, and Competency—have shaped his vision for AFFIN Community Banking. Aside from sustaining existing businesses, he will focus on establishing new strategic business units to generate additional revenue streams. AFFIN Community Banking aims to enhance its branding, business presence, and customer value proposition through transformation initiatives including a stronger sales culture, cross-selling and up-selling retail banking solutions, and driving liquidity through the growth of Current Account and Savings Account (CASA) and deposits. 


Fairuz, 2nd from left, celebrating with the successful bidders of The CUBE by Dato’ Chng Huck Theng (3rd from left) at the recent Gemmis in Corde TRX, an exclusive dinner organised by AFFIN Invikta. The proceeds from the auction were donated to a charitable organisation supporting women in low-income communities – Women of Will (WoW), represented by Alyssa Hanif (far right)

Community engagement is a priority for Fairuz. He plans to establish impactful AFFIN branding throughout the community by establishing a pervasive presence through marketing and events at strategic locations to capture new customers and raise awareness of the bank’s offerings.


Staying informed – Receiving an update on the Desa Parkcity branch’s performance.

Reflecting his time at Bank Muamalat where he was an active representative member of the Global Alliance of Banking Values (GABV), he highlights the importance of global alliances in sharing best practices and piloting key initiatives, especially in ESG and value-based banking. At the same time, as Co-Chairman of the Sustainability Committee for the Council of Islamic Banks and Financial Institutions (CIBAFI), he contributed to establishing new standards and guidelines for sustainable practices. “At AFFIN, I see us establishing more new green solutions aligning with emerging standards and guidelines for sustainable practices, be it financing or investment products that can be offered to our existing and new bank customers,” he added.

Fairuz attributes his success in his banking career to the structured approach and an analytical and problem-solving mindset ingrained during his engineering education; he holds a Master of Science (MSc) in Technologies for Broadband Communication from University College London, United Kingdom, and a Bachelor of Science (BSc) in Electrical Engineering from Pennsylvania State University, United States of America. His advice to aspiring leaders in the banking industry is to embrace continuous learning, covering different areas within the banking value chain, and develop a personal leadership style.

From Legal to Retail

Datuk Andrew Lim Tatt Keong

Group Executive Chairman of USP Resources Sdn Bhd Group of Companies and GAMA Group of Companies

Datuk Andrew Lim Tatt Keong, a distinguished figure in the Malaysian retail industry, has had an extraordinary career path that saw him transition from a successful legal practitioner to becoming the Group Executive Chairman of both USP Resources Sdn Bhd Group of Companies and GAMA Group of Companies. He is also the Deputy Group Chairman of the SOGO Seibu Group of Companies in Malaysia.

Born, raised, and schooled in Penang, Datuk Lim received his Bachelor of Laws degree from the University College Cardiff, Wales, UK, and passed the BAR exams from Middle Temple (London) in 1981 and he was admitted as an advocate and solicitor in Malaysia in 1982. Datuk Lim embarked on his legal career by practising in his late father’s legal firm, Messrs Lim Cheng Poh, Lim & Rahim, where he specialised in various legal matters, including banking, corporate, commercial, conveyancing, international contracts, and international trade. It was while practising law that he developed a keen interest in the retail industry.

Datuk Lim took up the opportunity to venture into retail business by buying into the GAMA Group of Companies in 2000, and subsequently, he also acquired the SOGO Seibu Group of Companies in 2002.

His extensive legal background proved invaluable to him during his transition from legal practice into the retail industry. 

Drawing from his twenty years of legal experience, he successfully addressed various challenges, managing irrational expenditures, implementing prudent financial practices, and reducing unnecessary expenses to turn the company around.

His legal expertise accorded him a unique insight into distinguishing truth from facts, allowing him to approach problem-solving with a discerning eye to systematically assess and analyse challenges and find effective solutions. Datuk Lim’s methodical approach became instrumental in avoiding hasty decisions made during stressful situations.

Established in 1967, GAMA Supermarket & Departmental Store was originally known as Pulau Pinang Supermarket, located at Chowrasta Market on Penang Road, Penang. Its flagship store, Wisma GAMA, opened in 1980 and went on to become one of the pioneers of the Malaysian retail industry. The store was the first to introduce the concept of a supermarket-cum-department store, which revolutionised the way Malaysians shopped. This milestone was recognised by the Malaysia Book of Records 2022, in which GAMA was awarded the recognition of being the “First Registered and Oldest Supermarket and Departmental Store in Malaysia.”

Under Datuk Lim’s visionary leadership, GAMA Departmental Store witnessed remarkable growth as one of Malaysia’s leading retail establishments. The company’s commitment to providing quality merchandise, fair prices, and exceptional customer service is reflected in its motto, “We Serve You Better,” and GAMA has earned the trust and patronage of its customers over the past 57 years.

Despite the challenges posed by the pandemic and the advent of online shopping, Datuk Lim anticipates a resurgence of in-store shoppers, recognising the unique experience physical stores offer. Looking to the future, he envisions transforming malls and departmental stores into lifestyle experience centres, catering to the evolving preferences and demands of modern internet savvy consumers.

Datuk Lim attributes all his success to his experienced and dedicated team, some of whom have been with GAMA for decades. He emphasises the importance of valuing employees, prioritising customers, and building strong partnerships with brand partners. For young entrepreneurs, he advises never to give up, highlighting the significance of resilience and continuous learning. He also stresses the critical importance of possessing both emotional intelligence (EQ) and intellectual intelligence (IQ) for long-term leadership success. 

Forging A Golden Path of Precious Metals 

Dato’ Lim Khong Soon

Founder of Quantum Metal Sdn Bhd

The path to success is one wrought with challenges and red tape for Dato’ Lim Khong Soon, but he is not one to give up. It took him seven years of countless meetings and funds spent, but his perseverance finally paid off when Quantum Metal Sdn Bhd achieved its first milestone of partnering with Bank Muamalat Malaysia Berhad in 2014. Two years later, Quantum Metal officially launched its precious metal trading system solutions. Today, Quantum Metal is one of the largest gold bullion distributors in Malaysia, providing 99.99% premium gold products to the Malaysian market, including government bodies, banks, financial institutions, merchants, and individual dealers.

The idea of setting up a gold profile management company came to Dato’ Lim after a conversation with an Indonesian friend, who told him about the inconvenience of carrying physical gold bars to exchange into US currency.

Apart from the planning and requirements they have to comply with to set up the company, he said there were also a lot of competitors in the market, and there are still many people who do not understand why investing in gold is a good idea. Instead of giving up, Dato’ Lim saw this as a challenge to overcome.

Now, Quantum Metal is in 13 countries, including the United States, the United Kingdom, Indonesia, Thailand, the Philippines, and China. The company has about 40,000 consultants and over 400,000 registered members nationwide, with thousands of new members joining daily.

Quantum Metal is introducing a Shariah-compliant gold trading initiative and economic recovery solution to help consumers improve their financial status. The company is also in the process of preparing to be uplisted in Nasdaq after being OTC-listed in the US.

It is Dato’ Lim’s wish to incorporate his professional knowledge and experience in gold asset management to educate, lead, and prepare the people to face the fast growing digital economy in metaverse investment. “Most people misunderstand; buying gold is not spending; it is an exchange of currency,” he said.

It is his belief that they must always help others, as per the Scout Oath of “To help other people at all times”. Dato’ Lim says he ensured both his children practises the same values. He has always taught them to be helpful and to help at least one person a day, and that will be their greatest contribution and achievement. 

Transforming Affin Bank

Datuk Wan Razly Abdullah

President and Group Chief Executive Officer, Affin Bank Berhad

Affin Bank Berhad (AFFIN BANK) caught attention in 2020 when it revamped the company’s logo – projecting a more progressive, vibrant and modern image. The transformation at AFFIN BANK during the past two years, go beyond its corporate rebranding. The personnel of the Bank are feeling energised and have a fresh sense of belief in the direction of the organisation.

These changes are being spearheaded by none other than 51-year-old Datuk Wan Razly Abdullah, who assumed the Bank’s top job as its President & Group Chief Executive Officer in April 2020 – right at the onset of the Covid-19 pandemic.

Born and raised in Petaling Jaya, Wan Razly has notched up more than 24 years’ experience in corporate strategy, investment banking, consumer banking, accounting and audit services. He began his career at PricewaterhouseCoopers in London in 1995 and joined Aseambankers Malaysia (now known as Maybank Investment Bank Bhd) in 2002 before joining CIMB Investment Bank in 2004.

Remarkably, Wan Razly was the Chief Financial Officer at CIMB Group Holdings Bhd’s Indonesian bank – PT Bank CIMB Niaga Tbk – for a decade before returning to Malaysia in 2019 and assuming the position of Regional Head of Consumer Strategic Business Management at CIMB.

Driving transformation is no easy task – it is even more difficult when you are faced with unprecedented economic challenges due to COVID-19. Wan Razly took it in stride and got on with the task immediately. He kick-started the first phase of AFFIN BANK’s metamorphosis journey through Affinity in Motion (AIM22) and these efforts are showing the desired results.

“As the Bank focuses more towards promoting innovation technological advancement, its financial products and services continue to be improved to cater to the ever-changing market demands.”

“Sharing a renewed sense of belief in the organisation’s direction.”


Receiving the CHT Excellence Award for Asset Security AI at the CHT International Awards 2022 from Guest of Honour, Y.A.M. Tengku Sulaiman Shah Sultan Salahuddin Abdul Aziz Shah, Tengku Laksamana of Selangor (2nd from right) and Dato’ Chng Huck Theng (far right).

In 2021, the Group’s profit before tax jumped 82% year on year to almost RM704 million, while net profit grew by 129% close to RM527 million – its highest in five years. The performance puts it on course to reaching a key AIM22 target of RM1 billion in PBT in financial year 2022, when the three-year plan concludes.

The rapid rise of AFFIN BANK certainly did not go unnoticed with its products and solutions receiving various accolades over the years. Additionally, Brand Finance which is the world’s leading independent brand valuation and strategy consultancy has named the Bank as one the top three fastest growing Malaysian brands for 2022.

With the conclusion of AIM22 this year, AFFIN BANK’S transformation journey will continue with its second phase, under the A25 strategic plan, that aims to position the Bank as the most creative financial industry in Malaysia. Wan Razly is committed to further improve the Bank’s profitability and growth, provide value-based banking for its customers and leapfrog the Bank towards providing unrivalled customer service by 2025. 

A Man With A Mission

Datuk Mohd Mustafa Abdul Aziz

Chief Executive Officer, MATRADE

Datuk Mohd Mustafa Abdul Aziz is currently the chief executive officer of the Malaysia External Trade Development Corporation or known to many as MATRADE. He is a man with a mission who successfully leads MATRADE to a new height by transforming the national trade promotion agency into a thinking organisation under all circumstances through boom or bust.

The visionary leader began his 32-year career in the civil service starting with the Ministry of Foreign Affairs, followed by the Economic Planning Unit, and Prime Minister’s Department, before joining MATRADE in June 1994. Despite having a wealth of experience, Datuk Mohd Mustafa has always been striving for the best and passionate about leading change to produce extraordinary outcomes be it for the organisation itself, business community or the country as a whole.

Staying firm to the phrase “rain or shine, the show must go on”, he leads his comrades by making the impossible possible. The reputable CEO keeps echoing the undertaken transformation initiatives that are aligned with MATRADE’s three main agendas: Digitalisation, Sustainability and the National Trade Blueprints (NTBp). He strongly believes that solid and powerful storytelling about MATRADErs hard work should be conveyed accurately. “Make no more mistakes!” – The compassionate leader advises fellow MATRADErs to encourage them to deliver excellent jobs always.

“It is not easy to put where we are now, all aspects must be well-thought-out in championing MATRADE’s ongoing duty to be an organisation of excellence which is achievable through having the right attitude, good values, distinctive cultures and work ethics (AVC) in our organisation. I am hopeful that the new characteristics of MATRADE will have a spillover effect on our relationship with Malaysian companies as well as our counterparts in other Ministries and Agencies. It has been our aspiration to place Malaysia as a major trading nation and the centre of reference when it comes to international trade”, the Kaizen believer reiterated.

Furthermore, the foresighted leader has always been contributing massively to Malaysian export activities. Among major responsibilities he was held accountable, proving his remarkable leadership quality were:

1. Established the Malaysia Trade Centre in Dubai, UAE in 2001;

2. Reopened the MATRADE office in Osaka, Japan in 2005 after being closed due to economic crisis that hit Asia in 1998; and

3. Established the Malaysia Trade Centre in Doha, Qatar in 2013. 

Inculcating the spirit of working together as a team, he was also involved in the nation’s capacity building component together with the consulting team of the Malaysian Ministry of International Trade and Industry (MITI) in the negotiation of Free Trade Agreements as follows:

1. Malaysia-Japan Economic Partnership Agreement;

2. Malaysia-Australia Free Trade Agreement; and 

3. ASEAN-China Free Trade Agreement.

According to the MATRADE’s CEO, all sorts of careers need a good self-leadership trait to be at the top in order to run any operations effectively. The chief acknowledges good talents and steers MATRADE’s transformation and restructures exercise by doing the needful to put the right people at the right place. The perfectionist leader often emphasises on personal brand image among his colleagues, in empowering MATRADE’s brand reputation. Moreover, he fosters spring-cleaning practices among MATRADErs to maintain a clean and decent working environment which leads to better productivity. Datuk Mohd Mustafa has made this very clear to all MATRADErs in understanding that their roles as civil servants inter alia, are also about labouring love for the country, passion, discipline, and right mindset. 

As the business trends keep evolving, the zealous MATRADEr regards that it is pertinent for both the public and private sectors to join forces in promoting trade enhancement between Malaysia and other trading countries. The TPO needs to be fast and versatile to deliver the best in serving the business community. Good synchronisation be it trade strategy or smart networking can possibly overcome export challenges.

Alongside Malaysia’s stellar trade performance, MATRADE bagged the “Best Use of Information Technology” award at the 13th World Trade Promotion Organizations (WTPO) Conference and Awards organised by the International Trade Centre on 17 May 2022.

The TPO was recognised for its initiative in organising the first fully virtual edition of the 17th Malaysia International Halal Showcase (MIHAS) in 2021. Adding another feather to its cap, MIHAS 2021 was also recognised at the Malaysia Public Relations Awards (MPRA) 2021, clinching the Gold Award in the Best “Pandemic Pivot” or “COVID-19 Communications” campaign category. This shows that under Datuk Mohd Mustafa’s leadership, impactful working culture is adapted and MATRADErs give their best with enthusiasm, ensuring that the TPO excels on the global stage and making it known as one of distinguished Malaysian’s Government Agencies. 

MIHAS 2022 which will take place from 7 to 10 September 2022 in a hybrid format will be bigger and better! The MATRADE’s flagship event will showcase a total of 1,196 booths in 13 leading clusters. “Apart from the exhibition, we will also organise the International Sourcing Programme (INSP) which anticipated 400 foreign buyers; from over 50 countries including from the Middle East, Europe, Central Asia, South Asia, ASEAN, Oceania and African region, who will engage in business meetings either virtually or physically with Malaysian exporters. Besides that, the prestigious MIHAS Awards is back again. It seeks to celebrate outstanding exhibitors in booth design creativity, innovation in products and services as well as inventions that are making lasting impacts in the global Halal industry”, he revealed.

The recent slew of cost-cutting measures by the government due to the pressure of global inflation and the rising cost of goods have moved MATRADE to embrace sustainable avenues such as the public private partnership (PPP) and private finance initiative (PFI) in forging collaborations with strategic partners in carrying its mandate. This includes the recently launched MATRADE Digital Trade Platform, powered by Fusionex Group – a business-to-business (B2B) and business-to-consumer (B2C) trade platform aimed to reduce trade complexities, foster business interconnectivity and promote Malaysia-made products and services to buyers and partners across the globe.

An addition to his endless efforts, the top-notch MATRADE’s Iron Man, strives to transform MATRADE into a self-sustaining organisation. Datuk Mohd Mustafa is determined in finding solution for the organisation’s operating and development budget at all cost. For instance, one of the revenue streams include Menara MATRADE, a conducive building strategically located next to MITEC – the Malaysia’s largest trade exhibition and conference centre, which is also within the proximity of Solaris Mont Kiara, and Publika – well known residential and shopping addresses for foreign expatriates. The inclusivity building offers world-class facilities along with high-speed internet. For viewing and further details kindly contact Revenue Generation Unit at 03 – 6207 7901 / 7903 or email halim@matrade.gov.my / snazreen@matrade.gov.my.