Category Archives: EZ 53 – Captains & Legends

Information Ace 通讯界的王牌

Dato’ Henry Goh

Co-founder and Group Chief Operating Officer of MACROKIOSK Bhd

MACROKIOSK Bhd 联合创始人兼集团首席运营官

“Although we are not Google or Yahoo, we would like to bring more creativity and innovation, Silicon Valley perks and ideas here so that Malaysia can provide a first-class digital business environment.”

Looking amazingly young for the title, Dato’ Henry Goh gives a fresh take to the young urbane entrepreneur.  An authentic millennial success with an Ivy League education, th riving technology company and a title to boot, Goh is refreshingly humble, excited about life and work, and driven by aspirations instead of cash flow.  Most women, and even some men perhaps, are disappointed that he is spoken for.

MACROKIOSK Bhd, a digital enabler that provides technology solutions to businesses in the digital economic world, is set up by three brothers – one of them being Dato’ Henry Goh. Goh studied electrical engineering and got his MBA from Boston University, Massachusetts. “My brothers and I started this business 18 years ago for some extra pocket money. Whatever I achieved in this company kind of defines what I am today.  A good part of my working life is invested in this company.”

Information technology was an obvious choice when the brothers talked about operating a business in 1996.  It started with the basics, teaching people how to use Microsoft and Excel.  Through their father’s mobile phone master distributorship and Malaysia’s information age emergence, the company gained more momentum.  “Nothing extraordinary, there was no eureka moment but through my dad we gained access to the world of SMS and from there on worked towards mobile technology.”

Besides providing digital economic solutions, MACROKIOSK is also passionate about contributing to the country, women empowerment and healthy business ethos.

Although started by three brothers, MACROKIOSK was never intended to be a family-run company. “We fight but we are brothers and we stick together.  Trust is implicit.  We also have a great team of staff, managers and department heads who helped us shape our success story.”

Pioneers of the ‘one-time password’ MACROKIOSK changed the landscape of digital economy, bringing businesses closer to more than seven billion consumers, some of whom may not read newspapers, watch TV or billboards.

“I believe almost everyone in Malaysia has used our services. In 2003 we helped one of the largest banks in Malaysia enable online banking. Today MACROKIOSK powers 90% of the banks in Malaysia in terms of technology.”

As for his own power, Goh recharges by travelling. He has covered more than 70 cities worldwide and the entire European continent. “I see and learn during my travels. It teaches me respect and humility.” And when he is not collecting luxury watches, Goh takes to the skies, soaring his way to attain his Private Pilot Licence.

Dato' Henry Goh with brothers and co-founders of MACROKIOSK Dato' Kenny Goh (left) and CS Goh (right)_edit
Dato’ Henry Goh with brothers Dato’ Kenny Goh (left) and CS Goh (right)



MACROKIOSK Bhd 是一家跨国移动技术供应商,为电子数字经济领域的通讯业务提供各项技术和解决方案。这家目前如日中天的新锐科技企业由 3 名兄弟联合创立,其中一名创始人为吴志兴。吴志兴主修电气工程科系,并拥有美国马萨诸塞州波士顿大学工商管理硕士学位。“我和其他兄弟在 18 年前开办公司的初衷只是想多赚一些零用钱。无论我在这家公司创造了怎样的成就,都能定义今天的我,我大部分最美好的职业生涯都献给了公司。”

1996 年,当兄弟们谈到经营一家企业时,通讯信息技术显然是首选。因此,从基础开始,教导人们如何使用微软和 Excel。而通过他们父亲作为手机分销商的关系和马来西亚通讯科技时代的抬头,创立的公司获得了更多的契机。“没有非凡经历,也无特别探索时刻,但透过父亲,我们接触到短信通讯的世界,从此朝着移动技术的方向努力。”

尽管 MACROKIOSK 是由三兄弟所创立,但从未打算成为家族经营的公司。“我们战斗但我们是兄弟,所以团结在一起,毫无保留的信任。但我们还有一支由员工、经理和部门主管组成的强大团队,他们协助推动并塑造了成功故事。”

而“一次性支付密码”的先锋思维改变了电子数字经济的格局,拉近企业与 70 多亿消费者之间的距离,包括一些平常可能不看报纸、电视或广告牌的人们。

“我相信几乎所有马来西亚人都使用过我们的服务。2003 年,我们协助我国最大的银行之一实践了网上银行。如今,就移动技术而言,MACROKIOSK 覆盖了国内 90% 的银行系统。”

至于吴志兴本身的动力充电方式来自旅行。他已经走遍了全球 70 多个城市和整个欧洲大陆。“我在旅行中观察和学习,并且让我更深刻的理解尊重和谦卑。” 当他不收集奢侈表的时候,他就会在天空翱翔,考取私人飞行员执照。

By Billie Ooi-Ng Lean Gaik

New Scene For Enterprises 企业新场景

Sheon Soo Huan.pngSheon Soo Huan

Chief Executive Officer of Emphasise Communication Sdn Bhd

Emphasise Communication Sdn Bhd 首席执行官

“Our strategic locations will be beneficial to entrepreneurs andwe want to see more SMEs succeed. To be a fragment of their success story, is an achievement to our vision too.”

More than often, advertisements especially outdoor billboards are dominated by the big boys of the business because of the high cost production. Today, digital technology offers greater creative opportunities for businesses. It allows flexibility and affordability that can benefit millions of small and medium scale enterprises in Malaysia to reach out to potential customers in more attractive formats.

Emphasise Communication Sdn Bhd (Emphasise), a new start-up company, owns and manages LED billboards branded AIM, is offering affordable digital advertising ad slots that makes it possible for small and medium-scale entrepreneurs to have equal brand presence as the bigger brand businesses.

Sheon Hoo Huan, Chief Executive Officer of Emphasise, envisioned a transformation of the local outdoor electronic advertising market. “There are close to a million small and medium scale enterprises in Malaysia with about 90 per cent of them in the service sector. We want to help them to build their brands in half the time it normally takes for entrepreneurs to start branding exercises on mass medium. When we see an outdoor advertisement, we perceive that the company has reached a certain level of financial strength to spend on high cost production. It takes time to get there and yet, brand awareness is essential to improving the market. One can’t be done without the other. Time vs resources become success essential.”

Most entrepreneurs resort to digital marketing because the cost and market reach is within control and resources.

“Outdoor mediums tap into the subconscious mind. Its vivid and bright display attracts the attention of passer-bys instantly. The message that is on the display will subconsciously become information in your mind and the great thing about the subconscious mind is that it is always “on”. Regardless of what you do, it is active day and night.”

AIM LED Billboards was the first to cover a whole 360° of a roundabout. It’s located at a high traffic area with at least 150,000 vehicles passing a day.

“Our strategic locations will be beneficial to entrepreneurs and we want to see more SMEs ucceed. To be a fragment of their success story, is an achievement to our vision too.”

Sheon Soo Huan_2.jpg


作为一家新成立的初创公司,Emphasise Communication Sdn Bhd (Emphasise) 拥有并掌管 LED(发光二极管)广告品牌-AIM,这个价格适宜的电子科技广告,使中小企业家具备与大品牌商家的宣传形象分庭抗礼的优势。

Emphasise 的首席执行官 Sheon Soo Huan 展望户外电子广告市场的转型。“马来西亚有近百万家中小型企业,其中大概 90% 是在服务业,而我希望协助他们建立自己的品牌,因为这比起在大众媒体上进行品牌推广,可节约一半的时间。而且,人们都会以户外广告的制定评价一家公司的财务实力,因为这是高营销成本。虽然实践需要时间,但是品牌意识对于拓展市场至关重要,可说是缺一不可,时间比对资源就是成功的关键。”



AIM LED 广告牌是首个拥有 360° 铺天盖地的营销宣传方式,设置于每天至少多达 15 万辆车流的交通繁忙地区。


A Symphonic Embrace of Passion 交响乐的炽烈拥抱

Maestro Dato’ Woon Wen Kin

Music Director of the Penang Symphony Society


Maestro Dato Woon Wen Kin.png“I wanted to prove that one is never too old to make music. In fact, many of the world’s best conductors go on till their 80s or 90s.”

Maestro Dato’ Woon Wen Kin is a prolific performer, a passionate educator and the most experienced symphony orchestra conductor in Malaysia. In England, he participated in the International Oxford Bach Festival, the Annual Sir Hendry Wood’s Concerts; worked for the London Opera Centre and recorded several violin recitals for the BBC Overseas Service. Subsequently, he was awarded a conducting scholarship by the Federal Republic of Germany to study advance conducting.

Instead of furthering his career abroad, he decided to return to Malaysia and he began to promote and develop orchestral music ever since. In 1978, he was appointed by the Minister of Culture, Youth and Sports to establish the National Music Camp and served as the music director. In addition, he was appointed the principal conductor of the 1st ASEAN Youth Music Workshop in 1980. In 1991, he was also appointed as the advisor and the conductor of the National Symphony Orchestra.

In 1980, Dato’ Woon founded the Penang Symphony Society and served as its President and Music Director. Through the Society, he has contributed towards the rise of orchestral music in Penang and Malaysia. He has also nurtured thousands of talented musicians, who are now established musicians in academics and performances, furthering the initiatives of promoting orchestral music locally and worldwide in many countries. Today, the Society houses the Penang Symphony Orchestra, Penang Wind Orchestra and Penang Junior Orchestra. Over the years, Dato’ Woon has led these orchestras to perform in Australia, China, Hong Kong, Japan, Singapore, South Korea, Taiwan and Thailand.

As a globally respected musician, he has been invited as a guest conductor to perform in China, Germany, Indonesia, Malaysia, Singapore, Taiwan, Thailand, Philippines and USA; as well as an adjudicator in the International Mozart Competition for Young Musicians Festival and the International Nier Violin Competition.

He has received many awards for his contributions in music and culture. He has received the Australia’s Oversea Culture Award, the Schubert Medal Award by the Vienna City, the Anugerah Karyawar Seni Musik (Best Director of Music), the Asia-Pacific Cultural Industry Exhibition by China, the Cultural Award in Music, the Lifetime Achievement Award, to name a few.

Maestro Dato Woon Wen Kin-1.png


拿督温文京指挥是一位杰出的演奏家、教育家,也是马来西亚最资深的指挥。在英国的时候,他参与了国际牛津巴赫音乐节, 年度亨德利伍德爵士音乐会;也曾在伦敦歌剧院工作,并为BBC海外服务部录制了几首小提琴演奏会。随后,他荣获德意志联邦共和国奖学金,以专研高级指挥课程。



作为一位受国际受尊敬的音乐家,他受邀担任客座指挥,在中国,德国,印度尼西亚,马来西亚,新加坡,台湾,泰国,菲律宾和美国演出; 也受邀当国际莫扎特青年音乐家比赛和国际尼尔小提琴比赛的评审员。