Nazri Bin Othman
Executive Director, Community Banking, AFFIN BANK
As part of Affin Bank Berhad’s (“the Bank” or “AFFIN BANK”) transformative journey, the Bank announced its first affluent segment called AFFIN INVIKTA on 8 March 2021 for its High Net Worth customers in Malaysia. The Bank’s first flagship AFFIN INVIKTA Centre began its business operations in Taman Tun Dr. Ismail, Kuala Lumpur.
Let us speak to the man behind the force, who made this journey possible for the Bank – En. Nazri Othman, Executive Director, Community Banking of AFFIN BANK.
Why AFFIN INVIKTA
“Invikta”, translated from the Latin word, carries the meaning of “The Undefeated and Unconquered”, and the name instantaneously describes what AFFIN INVIKTA is all about. Despite embarking on the Premier Banking segment only early this year, it does not stop us from delivering what matters most – EXCEPTIONAL Service with EXCLUSIVE Benefits. With the tagline of “Venture into a New Banking Horizon”, AFFIN INVIKTA has been designed to deliver not only the best, but also unforgettable banking experience for our customers. We put our best foot forward to ensure that our customers receive undivided attention in every aspect of our banking services.
How does AFFIN INVIKTA support the delivery of exceptional customer experience?
Being part of AFFIN INVIKTA is just as exclusive as it sounds. Membership is by invitation only, with our team of dedicated Relationship Managers who are happy to assist our new affluent members on the onboarding process. Thanks to our enhanced system, the experience is as seamless and paperless as it can be, half an hour is all we need before our members resume their busy schedules and go on to enjoy the finer things in life or, enjoy a warm cup of gourmet coffee freshly brewed at our AFFIN INVIKTA Centre.
From the moment they set foot in the Centre, members will be attended to by our Customer Service Ambassador. There is a palpable sense of stepping into tranquillity, as a refreshing scent imbues the luxurious interiors within. Plush, bespoke armchairs embrace our members as they soak in the charming ambience and appreciate the artwork or simply unwind over a cup of coffee. Whether our members prefer to chat in a quiet spot or have a private discourse in one of our discussion rooms for a personalised financial planning advisory tailored to their needs, our dedicated Relationship Managers would be delighted to assist in any matters.
Of course, AFFIN INVIKTA members who patronise our existing AFFIN BANK branches shall benefit from our Greenlane process – a priority lane service that offers faster banking transactions. En. Nazri explained that rather than having members to wait in line, they may proceed directly to any Greenlane counters flanked with an AFFIN INVIKTA name plaque to sort out their banking transactions.
With the Covid-19 Pandemic, what are the safety measures in place?
All surfaces at our AFFIN INVIKTA Centre are scrupulously inspected and sanitised frequently. We have recently engaged a renowned Indoor Air Quality Specialist to inspect and sterilise the Centre thoroughly with Smart Coat Sterilise Solution treatment application, which covers all touchable surfaces and enhances self-sanitisation ability for up to 12 months so that biological contamination is out of the question. With this, we can safely say that protection is guaranteed for the whole year round.
What other perks can AFFIN INVIKTA
We continue to pride ourselves in delivering the best form of services to our customers for unparalleled banking experience not only from customers’ journey perspective. Our aspiration is to also raise the service delivery standards of Premier Banking which goes side-by-side with growing our members’ wealth via our exclusive product offering, curated financial solutions, preferential interest rates, invitation to private events, and worldwide recognition of AFFIN INVIKTA Credit Cards – just to name a few. We want our members to not only bank with us, but also to discover new business horizons as we progress to more outstanding successes together.
Are you optimistic despite the
While we may be new in the Premier Banking segment, we are not taking any baby steps when it comes to AFFIN INVIKTA. Having launched the segment only on 8 March 2021, we have grown leaps and bounds, with almost 10,000 members to-date, and optimistic that we can achieve signing up to 20,000 AFFIN INVIKTA members by December 2021.
With the unwavering support from our customers, we plan to expand our affluent segment reach nationwide by opening more AFFIN INVIKTA Centres, including one in Penang which is currently in the process of being set up.
This is a testament of our devotion to our premier customers and to elevate our service standards.