TikTok, the world’s leading short video platform has announced its strategic partnership with Penang Global Tourism in a Memorandum of Understanding signing ceremony witnessed by Yang Berhormat Yeoh Soon Hin, Penang State EXCO of Tourism Development, Arts, Culture and Heritage. Penang Global Tourism is the first of Malaysia’s tourism boards to partner with TikTok in South East Asia.

The pilot programme in Malaysia for #TikTokTravel is an initiative that aims to inspire users to creatively capture and share their favourite travel moments. #TikTokTravel aims to become the go-to destination for social media fans’ various travel moments on mobile. 

In Penang, this partnership will begin with a series of online initiatives to promote the state’s splendour. These include online challenges, bespoke filters and stickers. The campaign kicks-off with Experience Penang 2020, a campaign by Penang Global Tourism that showcases every aspect of Penang’s amazing diversity.

As part of the campaign, users can also take part in TikTok’s latest online challenge, #ExperiencePenang. Users simply have to capture their best moments in Penang and tag the post with the hashtag “#ExperiencePenang”.