TAG Heuer organised a unique exhibition for the fourth consecutive year, following the success of the three previous exhibitions, of exceptional cars as part of the Geneva International Motor Show. As the only watch brand to be present, it was the perfect opportunity to showcase the new watches of the 2018 collection, as well as to announce new collaborations in the automotive industry.
Legendary timekeeper and creator, this heritage is embodied on the stand by the exhibition of magnificent cars, including the “Red Bull Racing – TAG Heuer” and “Formula E” show cars. A pop-up store also gives the visitors a taste of space travel, as well as technological innovations with the TAG Heuer Connected Modular 45 and its brand new 41mm version, as well as the recent re-issue of the legendary Monaco with its famous square blue dial featuring a left-hand crown.
作为传奇计时与超凡精准计时腕表的缔造者，通过展台包括“红牛车队——泰格豪雅”和“电动方程式”展示车，展示品牌悠久的传承。快闪店还让公众体验太空之旅，展现泰格豪雅Connected Modular 45及创新技术的全新41毫米表款，还有传奇的配有左手表冠的泰格豪雅蓝色方形表盘摩纳哥腕表复刻版。