The flagship boutique is modelled after Dior’s legendary store on Avenue Montaigne
Emulating the design concept of Dior’s legendary boutique on 30 Avenue Montaigne in Paris by Peter Marino, the newly opened flagship store combines 18th century details blended with modern elements to achieve a feminine and glamorous aesthetic.
This blend creates an intimately lavish ambience of a contemporary apartment displaying their lush collection of women’s ready-to-wear, handbags, shoes, accessories and timepieces.
Upon entering, clients are greeted by the sight of Dior’s “World of Bags” where they will find the complete range of seasonal handbags under a constellation of “StarLED” lights made with Swarovski Elements. Leading towards the VIP Salon is an area dedicated to the top of the line fragrance by Dior “Collection Privée”. The luxurious marble flooring inspired by Dior’s signature “Cannage” quilting pattern is in line with the quintessence of French aesthetics.
Featuring a dedicated space for Timepieces, exquisite details are meticulously incorporated to create a luxurious environment for customers to admire the stunning wristbands manufactured in the Swiss watch-making cradle La Chaux-de-Fonds. The ready-to-wear salon features a beautiful Swarovski crystal chandelier and art furniture by Laurent Chauvat and Vincent Corbiere.
Several contemporary artists were appointed to design works of art for the boutique that reflect the codes of the house, one of which is the traditional French marble fireplace surrounded by a line-up of extravagant evening dresses.