Tag Archives: FEATURED

Royalty, Business, and Leadership

His Highness Prince Sulaiman Shah Al-Haj ibni Almarhum His Majesty Sultan Salahuddin Abdul Aziz Shah Al-Haj, D.K. (Johor), D.K.II (Selangor), S.P.M.J (Johor), S.P.M.S (Selangor), S.J.M.K (Kelantan), P.I.S (Johor)


Y.A.M Tengku Laksamana of Selangor


His Highness Prince Sulaiman Shah Al-Haj ibni Almarhum His Majesty Sultan Salahuddin Abdul Aziz Shah Al-Haj is a Malaysian corporate figure and member of the Selangor royal family.

He is the second son of the late Sultan of Selangor, Al-Marhum HRH Sultan Salahuddin Abdul Aziz Shah Al-Haj, and the brother of the current and ninth Sultan, HRH Sultan Sharafuddin Idris Shah Al-Haj.

Currently, HH Prince Sulaiman Shah is second-in-line to the throne of Selangor after his nephew, Crown Prince HRH Tengku Amir Shah.

The state of Selangor is the largest economy in Malaysia in terms of gross domestic product (GDP), constituting 25.6% of Malaysia’s GDP. It is the most developed state in Malaysia and has the largest population in Malaysia with high standards of living.

With H.E. Mr. Irfan Davudov, Ambassador of the Republic Of Azerbaijan to Malaysia

HH Prince Sulaiman Shah was educated at Aitchison College, Lahore, Pakistan, then in the United Kingdom at Wellingborough School, Northamptonshire. In 2019, HH Prince Sulaiman Shah received an Honorary Doctorate of Humanities on Social Work at California Public University, USA.

In 1972, his father, the then Sultan of Selangor, HRH Sultan Salahuddin Abdul Aziz Shah Al-Haj, appointed HH Prince Sulaiman Shah Al-Haj as the Y.A.M. Tengku Panglima Besar, a post he held for six years. In 1978, his father raised the rank of HH Prince Sulaiman Shah Al-Haj to Y.A.M. Tengku Panglima Raja, or The Chief of Ceremony for the State of Selangor, and he held the post for 38 years. The father of HH Prince Sulaiman Shah, Al Marhum His Majesty Sultan Salahuddin Abdul Aziz Shah Al-Haj, was appointed the eleventh (11) King of Malaysia from April 26, 1999 until his demise on November 21, 2001.

In 2016, his elder brother, the current HRH Sultan of Selangor, Sultan Sharafuddin Idris Shah Al-Haj, promoted HH Prince Sulaiman Shah Al-Haj to Y.A.M. Tengku Laksamana of Selangor, or The Admiral Palace State of Selangor. He is also a member of the Council of the Royal Court of Selangor (Dewan Diraja Selangor).

HH Prince Sulaiman Shah Al-Haj began his professional career in 1971 with the international advertising company Ogilvy & Mather Kuala Lumpur where he gained wide knowledge in the advertising and branding industry.

With His Majesty Sultan Ibrahim, The King of Malaysia (2nd from left), YAB Dato’ Seri Anwar bin Ibrahim, Prime Minister of Malaysia (left) and YAB Dato’ Seri Haji Amirudin bin Shari, Menteri Besar Selangor (right) at the “266th Meeting of The Conference of Rulers” – Istana Negara, Kuala Lumpur, July 2024. 


Since 1975, HH Prince Sulaiman Shah has become actively involved in business, particularly in building, construction and housing development. His motivation drives him to be more enterprising, and the ultimate goal is to be a major player in the construction industry. HH Prince Sulaiman Shah is a founder of Syarikat Pembinaan Setia Sdn Bhd, which is now known as SP Setia Berhad, a public listed company on the main board. In 1997, he relinquished his position in SP Setia Berhad, the first construction company to bring prefabrication technology to Malaysia.

At the launch of Pesta Buku Antarabangsa Kuala Lumpur, held at the World Trade Centre Kuala Lumpur, May 2024. Seen here with Dr. Hazami Bin Jahari, Director-General of Dewan Bahasa dan Pustaka (left) and Prof. Dato’ Sri Dr. Haji Irmohizam bin Haji Ibrahim, Group Managing Director, WTCKL (right)
With YAB Dato’ Seri Anwar bin Ibrahim, the Prime Minister of Malaysia at Istana Bukit Keyangan, Selangor

HH Prince Sulaiman Shah was formerly a Director of the following publicly listed companies:

   1)   Malaysian Resources Corporation Berhad (MRCB) – Property Development

   2)   Samanda Holding Berhad – Construction

   3)   MCB Holding Berhad – Construction

   4)   SIME UEP – Developer

   5)   Bina Goodyear Berhad – Construction

   6)   Baneng Holding Berhad – Textiles

   7)   KFC Holding (Malaysia) Berhad– Fast Food

   8)   QSR Brands Bhd – Fast Food

   9)   General Aluminium Sdn Bhd – subsidiary of a public listed company

With local and foreign dignitaries at the 106th Anniversary of the Declaration of Independence of the Republic of Azerbaijan – May 2024
“Celebrating in Royal Style!” – HH Prince Sulaiman Shah cuts his surprise birthday cake alongside TYT Tun Dato’ Seri Utama Ahmad Fuzi and Dato’ Chng Huck Theng at the CHT International Awards 2024 in Kuala Lumpur

HH Prince Sulaiman Shah Al-Haj is currently a Director of the following public listed companies:

   1)   DF City Group Berhad – Development of Town Centre in Beranang, Selangor

   2)   WTK Holdings Berhad – Plantation

   3)   LLC Berhad – Construction, Water Specialist, Developer

HH Prince Sulaiman Shah was the Chairman of Malaysia – UAE Business Council, appointed by the Ministry of International Trade and Industry (Malaysia)(MITI)

With H.E. Mr. Irfan Davudov, Ambassador of the Republic Of Azerbaijan to Malaysia (left) and Datuk Dr. Ras Adiba Mohd Radzi at the 106th Anniversary of the Declaration of Independence of the Republic of Azerbaijan

Champion of CEO Development

Richard Wong Chin Mun

Founder, Vistage Malaysia Sdn Bhd


Richard Wong Chin Mun is a distinguished figure in Malaysia’s business community, best known for founding Vistage Malaysia in 1994. After serving as Managing Director and Group CEO of Nylex Malaysia Bhd for 18 years, Richard launched Vistage Malaysia (formerly TEC Asia Centre), establishing it as a leading platform for CEO development. During his tenure at Nylex, he introduced the Adizes collaborative leadership methodology and achieved the ISO 9001 certification, positioning Nylex as the first company in Malaysia to earn this recognition. Under his leadership, Nylex was also ranked among the top five best-managed companies in Malaysia by Asia Money in 1991/1992.

Vistage Malaysia, under Richard’s stewardship, has grown into a thriving community of over 1,400 members with combined annual revenue of over RM90 billion and 60 Chairs as of August 2024.  The organisation offers confidential peer advisory groups and personalised coaching for CEOs and business leaders, helping them steer through critical decisions and attain superior results. Serving as Master Chair and “Chief Listener,” Richard has been instrumental in Vistage Malaysia’s expansion across Southeast Asia. Notably, Vistage recently received the Excellence Award at the CHT International Awards 2024, hosted in Kuala Lumpur by CHTNetwork.

A proud moment: Richard (left) receiving the CHT Excellence Award from Y.A.M. Tengku Laksamana Selangor, His Highness Prince Sulaiman Shah Al-Haj Ibni Almarhum His Majesty Sultan Salahuddin Abdul Aziz Shah Al-Haj, State Of Selangor at the CHT International Awards 2024 presentation ceremony. Looking on is Dato’ Chng Huck Theng, Founder and President of CHT International Awards (right)

In collaboration with MIER, Vistage Malaysia has been publishing the quarterly CEO Confidence Index since 2003, providing valuable insights into the challenges and opportunities within Malaysia’s business community.

Beyond Vistage, Richard holds several influential roles. He is the Independent Non-Executive Director and Audit Committee Chairman for Scientex Berhad and Khind Holdings Berhad. His contributions extend to various non-profit organisations, including Transparency International Malaysia, the Malaysian Rubber Export Promotion Council, Cancer Research Malaysia, and Rise Against Hunger.

Jimmy Foo Ascends to New Heights

Jimmy Foo Kok Keong

Director and Chief Executive Officer, Areõma Wellness Sdn Bhd

Jimmy Foo Kok Keong embodies passion, perseverance, and purpose-driven endeavours. His journey, marked by a relentless pursuit of personal growth and societal impact, spans education, business, and wellness.

Jimmy’s academic prowess shone early on, earning him an honours degree in Science with Education from Universiti Sains Malaysia (USM) in 2006. He continued his scholarly pursuits with a Master’s in Educational Technology and a Ph.D. in Education, all while working as a Research Officer at USM.

In 2011, Jimmy’s entrepreneurial spirit led him to transition from academia to business. He founded an education centre offering tuition and alternative educational services for young students, while also excelling as a certified HRDF corporate trainer and facilitator. By 2015, he expanded into tourism, creating popular attractions such as the Dark Mansion – 3D Glow in the Dark Museum, Made in Penang 3D Interactive Museum, and The Wizherd Magic Museum. As a committee member of the Association of Tourism Attractions Penang (ATAP), his insights are highly valued in advancing Penang’s tourism industry.


Jimmy has been recognised for his dedication and success. He was named one of the “Faces of Penang 2019 – Top 50 Below 50” and featured in “Successful People in Malaysia 2019” by Britishpedia. In 2020, he achieved the prestigious Doterra Diamond Rank and Essential Oils Specialist title within just ten months. During the pandemic, he pivoted to wellness, spearheading initiatives through online platforms. In 2022, he founded Areõma Boutique Spa, promoting aromatherapy as a globally recognised healing therapy. In 2023, he was awarded the “Pingat Jasa Masyarakat (P.J.M)” by the Penang State Governor for his significant contributions to the local economy. Jimmy’s latest accolade came in the form of the ‘Emerging Entrepreneur Award’ at the CHT International Awards 2024, presented by CHTNetwork, held in Kuala Lumpur, in recognition of his visionary leadership and drive for excellence. He was also in Jakarta, Indonesia, to receive two awards for Areõma Boutique Spa, Penang – “No. 1 Favourite Spa & Wellness Award 2024 in the ASEAN Winner Class” and “The Best Spa & Wellness Centre” at the ASEAN Awards 2024, presented by Asia Award Media, Indonesia.

A proud moment: Jimmy (left) receiving the CHT Emerging Entrepreneur Award from Y.A.M. Tengku Laksamana Selangor, His Highness Prince Sulaiman Shah Al-Haj Ibni Almarhum His Majesty Sultan Salahuddin Abdul Aziz Shah Al-Haj, State Of Selangor at the CHT International Awards 2024 presentation ceremony. Looking on is Dato’ Chng Huck Theng, Founder and President of CHT International Awards (right)

Jimmy’s latest accolade came in the form of the ‘Emerging Entrepreneur at the CHT International Awards 2024, presented by CHTNetwork, held in Kuala Lumpur, in recognition of his visionary leadership and drive for excellence.

Looking towards 2030, Jimmy envisions making a significant impact in the wellness industry by expanding Areõma Boutique Spa and wellness enterprises both nationally and globally, creating more healing spaces, and nurturing leaders to support global well-being.

As Jimmy and his team prepare for the opening of the new Areõma Boutique Spa at the Wyndham Grand Ion Majestic Hotel in Genting Highlands, they are set to make history. At 1,865 metres above sea level, it will be the highest altitude spa in Malaysia, and likely in Southeast Asia, opening in November 2024.

His life motto, “Never Limit Your Challenges, Challenge Your Limits,” indeed encapsulates Jimmy’s resilient spirit and drive for excellence perfectly.

For further information, please visit linktr.ee/AreomaBoutiqueSpa or scan the QR code

Banking on Fine Dining in Penang

Thitid Tassanakajohn

Michelin Chef


Born and raised in a Thai-Chinese household, Thitid Tassanakajohn (Chef Ton) was initially destined to thrive in a stable banking career after graduating from one of Thailand’s best universities – Chulalongkorn University with a bachelor’s degree in economics.

Interestingly, instead of becoming a high-flyer banking professional, he is now internationally-acclaimed as the rising young chef who owns and runs one of Thailand’s most successful culinary empires, consisting of more than 10 restaurants globally – including “Le Du” and “Nusara” which was ranked No.1 and No. 3 in the 2023’s edition of “Asia’s 50 Best Restaurants”.

Chef Ton defied familial expectations when he traded his investment banking career to pursue culinary in New York, training at the Culinary Institute of America and graduating top of his class. He then went on to work in several Michelin-starred establishments to hone his culinary skills, including Eleven Madison Park, The Modern and Jean Georges.

After returning to Thailand in 2013, Chef Ton challenged public perception towards Thai food and Thai ingredients, breaking the stereotype and conventional understanding as “cheap street food”. He elevated the Thai culinary landscape by sharing and highlighting Thailand’s rich medley of cultures and flavours through fine dining.

By combining the inspiration from his grandparent’s cooking and his years of culinary experience, he started “Le Du” (Thai word for “season”) – a fine-dine restaurant offering a four or six-course tasting menu with an emphasis on culinary creations made from locally sourced seasonal produce. These ingredients are weaved with modern culinary techniques to creatively accentuate the Thai flavours, leaving guests an unforgettable dining impression.

Meanwhile, to add-on to his current portfolio of restaurants in Hong Kong, Taiwan and the Philippines, Chef Ton will soon debut his fourth international restaurant in Penang, a destination affectionately known as Malaysia’s food paradise. This venture – “Sood by Chef Ton’’ will be housed in Farquhar Mansion that is nestled in the heart of George Town.

According to Chef Ton, this restaurant is designed to be unique with a “fun dining” concept and will be reflected across its dishes, ambience and service. It will serve Thai cuisine with a twist, particularly localized to suit the likings and palette of the locals.

“To start in Malaysia, I want to start in Penang. It is very close to my heart, and I have been travelling back and forth to Penang for the past 9 years. I enjoy the food, the people, and I also have many friends here,” he said.

Under the stewardship of Chef Ton, this restaurant will also see close collaboration with local culinary talents, adding more flavours into Penang’s illustrious gastronomy scene. Nonetheless, “Sood by Chef Ton” targets to welcome patrons in October 2024 with more than 30 dishes, harbouring hope to write another success story and make it a hallmark of culinary excellence.

Daulat Tuanku

by Bernard Loke

Sultan Ibrahim Ibni Almarhum Sultan Iskandar

Malaysia’s 17th Yang di-Pertuan Agong


Malaysia’s unique rotating monarchy system saw the ruler of Johor, Sultan Ibrahim Ibni Almarhum Sultan Iskandar, ascend to the throne, beginning his five-year reign as the nation’s 17th Yang di-Pertuan Agong (King of Malaysia).

His Majesty Sultan Ibrahim is the second ruler from the southernmost state of Peninsular Malaysia, Johor, to be named King after his late father, Sultan Mahmud Iskandar, who assumed the role about four decades ago, from 1984 to 1989.

Under this system of kingship in Malaysia, the only such system in the world that has been in place since the nation gained independence from Britain in 1957, the sovereigns from the nation’s nine royal families, following an established rotational order, take turns to be elected as King for a term of five years. The 65-year-old Sultan Ibrahim succeeded Pahang’s Al-Sultan Abdullah Sultan Ahmad Shah.

His Majesty Sultan Ibrahim took the oath of office in a traditional ceremony and signed the instrument of the proclamation of office at the royal palace in Kuala Lumpur on January 31, 2024. Present at the ceremony were Prime Minister Dato’ Seri Anwar Ibrahim, members of the other royal families, as well as cabinet members.

Prior to his reign as Malaysia’s King, His Majesty Sultan Ibrahim was already widely known for his outspoken personality and assertive demeanour on a number of social and economic issues, including matters relating to racial harmony, healthcare, education for women and children, and environmental protection. He has also expressed concerns about government corruption and racial discrimination, which are hindering the nation’s progress.

His Majesty has championed notable initiatives to protect natural resources, including efforts to preserve forests and promote sustainability, while also actively spearheading philanthropic efforts to help the communities, especially during the COVID-19 pandemic and during natural disasters such as floods.

Meanwhile, this stern yet people-friendly King of Malaysia is endowed with stellar leadership qualities, evident through his involvement in military training at the Army Combat Training Centre (PULADA) in Kota Tinggi, as well as at Fort Benning, Georgia, USA, where he also completed airborne and ranger training for infantry officers.

His Majesty Sultan Ibrahim with Chinese Ambassador to Malaysia, H.E. Ouyang Yujing, after taking delivery of the Hongqi L5
His Majesty Sultan Ibrahim is the first person in the world to privately own the Chinese-made retro-styled ultra-luxurious Hongqi L5 vehicle

With His Majesty Sultan Ibrahim marking a new reign in Malaysian history, fellow Malaysians are hopeful that the next five years under the leadership of this Malay-British monarch will see better political stability and greater economic development.

In His Majesty’s inaugural address delivered at the Opening Ceremony of the Third Session of the 15th Parliament, His Majesty Sultan Ibrahim reminded parliamentarians that the welfare of the Rakyat (people) interests prevails above the rest, and that the elected representatives should dedicate their focus to safeguarding their constituencies and constituents.

His Majesty stressed that Malaysia’s future is dependent not just on the Prime Minister but also on the joint responsibility of all 222 elected officials. He urged all parties to unite, stressing that he would not consider any request that threatened the country’s political stability.

The Johor royalty is also known to have an impressive business empire under his belt, spanning from real estate to power plants. As an avid fan of sports, His Majesty Sultan Ibrahim enjoys tennis, sailing, shooting, parachuting, and excels in polo, all while also having a penchant for superbikes, vintage three-wheelers and luxury cars, including a Mercedes-Benz 300SL Gullwing, a Bugatti Veyron, and a life-size replica of the “foot-powered car” (albeit fitted with an engine) from his favourite cartoon “The Flintstones.” His Majesty Sultan Ibrahim is also the world’s first private owner of the Chinese-built ultra-luxurious sedan Hongqi L5, popularly known as the Rolls Royce of China.

Yabba-Dabba-Doo! His Majesty and his life-sized replica of Fred Flintstone’s car


His Majesty Sultan Ibrahim is married to Her Majesty Raja Zarith Sofiah, who hails from the royal family in Perak. Apart from being an accomplished author, Her Majesty serves as the Chancellor of Universiti Teknologi Malaysia and received formal education from the University of Oxford. They are blessed with five princes and one princess.

Images by Sultan Ibrahim Sultan Iskandar via Facebook

Yeoh’s Tourism Quest

Dato’ Yeoh Soon Hin

Deputy Chairman of Tourism Malaysia


Dato’ Yeoh Soon Hin sits down with EZ Magazine to discuss his ambitions in his newly minted capacity as the Deputy Chairman of Tourism Malaysia, the country’s primary tourism promotion agency under the purview of the Ministry of Tourism, Arts and Culture.


A lawyer-turned-politician, Dato’ Yeoh Soon Hin, strides into Putrajaya to steer the future of Malaysia’s tourism and to popularise Malaysia in the fiercely competitive global tourism landscape.

Prior to this appointment, Yeoh served as the Penang State Minister for Tourism and Creative Economy from 2018 to 2023, where he led and accomplished a myriad of key initiatives, amongst which is coining Penang’s inaugural Tourism Master Plan. Under his dynamic stewardship, Penang has secured investments from renowned airline companies and international hospitality chains and has even marked diplomatic relationships with South American counterparts and dignitaries.

Throughout his illustrious career, Yeoh has also scooped a string of awards, including the “Golden Horse Award” presented by the Malaysian Association of Theme Park & Family Attractions (MATFA) and the “Most Innovation Tourism Leader of the Year 2022” awarded by the Asian Tourism & Hospitality Awards 2022. Yeoh was also named the “JCI Ten Outstanding Young Malaysian Award 2014 (Political, Legal and/or Governmental Affairs)” and the “2004 Top Ten Outstanding Youth of Penang.”

Despite anticipating challenges and difficulties in the path ahead, this tourism stalwart is positive that his wealth of experience in public service and administration will add value and propel Malaysia’s tourism performance.

“My vision is to gradually reform and strengthen Malaysia’s tourism supply chain over the next two years, from flight arrivals, airport amenities, connectivity, accommodation options, and transportation choices to tourism products. A full-suite and holistic ecosystem will boost foreign tourist arrivals and enhance travellers’ experiences, all of which will contribute to returning visits and a sustainable tourism economy,” Yeoh said.

Meanwhile, in anticipation of Visit Malaysia Year 2026, Yeoh sees it as a campaign to which he can greatly contribute, especially with the insights and learning he has obtained through his brainchild—the Penang Tourism Master Plan and the #ExperiencePenang campaign.

“For Malaysia to catapult our tourist arrivals in conjunction with Visit Malaysia Year 2026, we must first ensure that our offerings are catered to all markets and regions. This means making our destination and products hospitable, accessible, and friendly for all to enjoy,” Yeoh shared.

He explained that enhancing Malaysia’s branding as a Muslim-friendly destination is one of the many avenues to attract foreign tourists, especially the Middle Eastern market, which comprises high-net-worth travellers, eventually resulting in higher per capita spending and greater economic impact.

On a different note, Yeoh also continues to anchor his hope in the Asian market, citing that his warm connection with Chinese counterparts and government officials will be helpful in building Malaysia’s connectivity with the world’s second-largest economy.

Yeoh believes that Malaysia’s multicultural and diverse communities, juxtaposed against the range of urban cityscapes, are strong magnets to attract Chinese travellers, especially with a fair share of the Chinese-speaking population in major cities in Malaysia.

Part of Yeoh’s proposal is mass advertising and promotion to increase visibility and familiarity among Chinese travellers, such as trade shows, ambassadorship and endorsement, bus wraps, billboards, and social media advertisements.

With his new appointment in place, this former three-term State Assemblyman of Penang’s largest state constituency with over 45,000 voters, Paya Terubong, is determined to learn the ropes and framework of federal policymaking, aspiring to work closely with the Federal Ministries in setting new benchmarks for Malaysia’s tourism industry.

Yeoh essentially hopes to bring his success stories from his home ground, Penang, to the doors of Putrajaya, to value-add and assist Malaysia’s tourism leaders in creating new opportunities and writing new chapters in our tourism history.

Nonetheless, Yeoh also wishes to extend his deepest gratitude to the incumbent Minister of Tourism, Arts and Culture, Dato’ Sri Tiong King Sing, for his trust and appointment in naming Yeoh as the Deputy Chairman of Tourism Malaysia.

Visual Storytelling

Ramakrishna Karunagaran

Chief Executive Officer, Filmflix

Ramakrishna Karunagaran is a multifaceted professional in the film industry, known for his versatility as a film director, editor, and colourist. His diverse body of work spans television projects, international music videos, and movies, showcasing his robust set of skills that include directing, cinematography, editing, and colour grading.

As one of the directors of Filmflix, a local homegrown video production company, Ramakrishna is focused on delivering top-quality videos that tell captivating stories.

At Filmflix, Ramakrishna’s directorial acumen shines through as he seamlessly transitions between different roles in the filmmaking process. Whether behind the camera as a director of photography or in the post-production suite as an editor and colourist, he consistently delivers visually compelling narratives that enhance brand identity and connect with audiences on an emotional level.

Aside from commercial projects, Ramakrishna has also made notable contributions to state cultural events such as the George Town Festival in Penang. His involvement in this annual event displays his ability to manage large-scale projects and his keen eye for cultural, artistic and historical elements that represent Penang’s diverse community.

Internationally, Ramakrishna has crafted music videos that have resonated with audiences globally, proving his skill in creating visually appealing and culturally relevant compositions. His film work exemplifies his versatility and dedication to perfection, leaving a lasting impression with his visual sensibilities and technical ability.


Overall, Ramakrishna Karunagaran is a visionary of visual narrative and cultural representation. His extensive experience and adaptability allow him to continue influencing various aspects of media and culture, enriching projects, and paving the way for innovative practices in filmmaking and the visual arts. Through his work at Filmflix and beyond, Ramakrishna continues to inspire and captivate audiences worldwide.


Mr. Ramakrishna Karunagaran and Dato’ Chng Huck Theng (Founder and Editor-in-Chief of iNPenang) after signing the Memorandum of Understanding to jointly produce a travel docu-series on Penang, witnessed by YAB Chow Kon Yeow, Chief Minister of Penang (centre).

Joyful Banking For All

Mohammad Fairuz Mohd Radi

Executive Director of Group Community Banking, AFFIN BANK

Mohammad Fairuz Mohd Radi, the newly appointed Executive Director of Group Community Banking at AFFIN BANK, represents this diversity with his extensive experience and a comprehensive understanding of various sectors, namely banking, real estate, and consulting.

Fairuz’s banking career started in 2010 as the Managing Director of Strategy and Transformation for Global Wholesale Banking, Maybank Group, and subsequent senior management roles within the group. He later ventured into property development with a dual role as the Chief Strategy Officer and Head of Property Investment of Sime Darby Property before returning to banking as the Chief Strategy Officer and Director of Transaction Banking for Bank Muamalat Malaysia Berhad.

Among his notable achievements is the successful establishment of Maybank’s wholesale banking business across 17 countries, developing a cohesive strategy that integrated corporate banking, investment banking, treasury, global markets, transaction banking, and asset management. Later, at Sime Darby Property, he orchestrated the opening of KL East Mall during the challenging COVID-19 pandemic, started operations with 70% occupancy and after he left, continued to achieve a remarkable 95% occupancy rate by the end of 2023. These accomplishments moulded his leadership approach, emphasising the importance of strategic planning and speed of execution in organisational transformation.

Fairuz’s leadership values—Integrity, Humility, and Competency—have shaped his vision for AFFIN Community Banking. Aside from sustaining existing businesses, he will focus on establishing new strategic business units to generate additional revenue streams. AFFIN Community Banking aims to enhance its branding, business presence, and customer value proposition through transformation initiatives including a stronger sales culture, cross-selling and up-selling retail banking solutions, and driving liquidity through the growth of Current Account and Savings Account (CASA) and deposits. 


Fairuz, 2nd from left, celebrating with the successful bidders of The CUBE by Dato’ Chng Huck Theng (3rd from left) at the recent Gemmis in Corde TRX, an exclusive dinner organised by AFFIN Invikta. The proceeds from the auction were donated to a charitable organisation supporting women in low-income communities – Women of Will (WoW), represented by Alyssa Hanif (far right)

Community engagement is a priority for Fairuz. He plans to establish impactful AFFIN branding throughout the community by establishing a pervasive presence through marketing and events at strategic locations to capture new customers and raise awareness of the bank’s offerings.


Staying informed – Receiving an update on the Desa Parkcity branch’s performance.

Reflecting his time at Bank Muamalat where he was an active representative member of the Global Alliance of Banking Values (GABV), he highlights the importance of global alliances in sharing best practices and piloting key initiatives, especially in ESG and value-based banking. At the same time, as Co-Chairman of the Sustainability Committee for the Council of Islamic Banks and Financial Institutions (CIBAFI), he contributed to establishing new standards and guidelines for sustainable practices. “At AFFIN, I see us establishing more new green solutions aligning with emerging standards and guidelines for sustainable practices, be it financing or investment products that can be offered to our existing and new bank customers,” he added.

Fairuz attributes his success in his banking career to the structured approach and an analytical and problem-solving mindset ingrained during his engineering education; he holds a Master of Science (MSc) in Technologies for Broadband Communication from University College London, United Kingdom, and a Bachelor of Science (BSc) in Electrical Engineering from Pennsylvania State University, United States of America. His advice to aspiring leaders in the banking industry is to embrace continuous learning, covering different areas within the banking value chain, and develop a personal leadership style.

Embracing Diplomacy And Memories In A Global Odyssey

Datuk Jojie Samuel

Ambassador of Malaysia to the Kingdom of Thailand

Ambassador Datuk Jojie Samuel, an ostensibly affable figure gracing diplomatic events and overseeing the welfare of Malaysians in Thailand, conceals a remarkable journey within the Malaysian Foreign Service. Born in Johor, Malaysia, to Indian immigrant parents, his deep-rooted patriotic fervour seamlessly translated into his vocation as an Ambassador, with a career spanning diverse global postings from Canada to Cuba, with Iraq, Turkey and Austria in between.

At the helm of Malaysia’s diplomatic mission in Thailand today, Ambassador Datuk Jojie is dedicated to fortifying the crucial relationship between the two nations. Yet, behind the façade of diplomatic glamour lies the challenging reality of his role as a peacekeeping diplomat, dedicated to safeguarding Malaysia’s sovereignty and national interests, regardless of the geopolitical landscape.

Recounting his junior diplomat days in war-torn Baghdad from 1998 to 1999, marked by evacuations and surviving bombings during Operation Desert Fox, he reflects, “It’s the hardship postings that inject an unexpected vibrancy into my career, leaving enduring memories.”

Fondly recalling his time in Havana, Cuba, Datuk Jojie shares an unexpected passion for cigars that emerged during his posting. Besides his ambassadorial duties, he briefly assumed the role of President of the Cigar Club, adding a unique dimension to his diplomatic experience.

In his youth, Datuk Jojie visited Thailand numerous times for personal and professional reasons, never imagining he would one day represent his nation in such a prestigious capacity. He is now well into his fifth year in Bangkok. During his tenure as ambassador, he has coordinated and overseen three visits by Malaysian Prime Ministers, engaged with numerous Thai leaders and officials, and diligently nurtured the warm and cordial relationship between the two nations. With retirement on the horizon in less than a year, Datuk Jojie aims to continue fostering relations between the nations before passing the torch to his successor. 

Print is Dead Isn’t It?

Alvin Chang

Chief Executive Officer of ACG Media Sdn Bhd

Alvin Chang is the CEO of ACGMEDIA and an Asia-Pacific Ambassador of the International Federation of Interior Architects/Designers (IFI) in the design world. He has the Midas-touch in brand building, brand positioning and an influential media authority.

As a media veteran who’s been in the industry for more than 28 years, this is what all marketeers and communications managers spew out whenever we delve into the subject of print, a media option among many others. “Who reads magazines and newspapers nowadays?” they said.

Ever since digital media was introduced in 1986, it revolutionises the market by storm. The music industry was the first to embrace this technology with compact disc and mini disc. Then it evolved into MySpace and Napster. Subsequently, it exploded into other platforms such as Facebook, Hotmail, search engines such as Yahoo, MSN and many others. Today the influence of digital media includes Twitter, Instagram, TikTok, YouTube, Pinterest, Snapchat, LinkedIn and many more. I believe there will be many more innovations popping up each year as each new generations find their own space to express their own point of views. People generally want to be heard. But there are pros and cons to such media developments.

While the strength of digital media is in its speed of delivery, it may not necessarily carry the ‘authentication’ of the story. Therefore, one can literally twist and drown out the “voice of truth” in a “sea of lies”, given the information to a sinister mind. We all know that “with repetition, even a lie can become truth” as quoted by Nazi propagandist Joseph Goebbel. So, while we gain the advantage of better access to information, greater interaction, more engaging content with creative delivery and lower cost production, simultaneously, we sacrificed facts verification and accuracy, and privacy issue. 

However, print does not have the luxury that digital media offers. Print is slow and meticulous. It cost more to produce print media; therefore, contents must be selective, newsworthy, and useful. The sensory experience of picking up a physical book enhances our pleasure of reading. So, unlike digital media, with metaphorical resemblances to a whimsical sports car, print is the vintage that every collector’s desire. The collection of print in a library, indicates a brilliant mind behind the person, and a well-placed magazine in the living room adds a touch of class and culture, instead of an iPad.

With all said and done, there are no doubt that digital media will continue to dominate every aspect of our lives, as the Gen Z and Gen Alpha eventually will take leadership in future. But as of now, with Baby Boomers still at the helm of print media industry, we will continue to savour the luxury of print while it lasts. Because every vintage has a story.