Lim Choon Lean

Chief Executive Officer of Dajiang Publishing House

Here’s our tête-à-tête with Lim Choon Lean – a personal, thoughtful perspective on her journey from journalism to publishing, and her aspirations for the future as the new CEO of Dajiang Culture.

“After 26 years with Guang Ming Daily, making the leap from journalism to publishing was no small decision.”

This past March, I stepped away from my role there, taking on a new challenge as the CEO of Dajiang Publishing House. Switching careers in mid-life yet staying close to writing has been a blessing. My love for words remained constant. Despite the challenges that come with publishing in the digital age, I believe in the enduring power of the written word and am ready to explore new horizons alongside my team.

The Changing Landscape of Publishing
Today, the publishing industry faces the rise of personal digital devices and an increasingly digital audience. Yet, I see unique strengths in print publishing. Through reading, one can develop a thorough, structured understanding—something that digital media cannot provide nor replace. Books nurture thoughtfulness and reflection, which is why I believe there’s still space for traditional publishing in the modern era. However, publishers need to evolve, embracing new formats and methods while recognising that our work is more than “putting out books”—it’s about being a vital channel of knowledge and culture. We should adapt, but without compromising the essence of what makes reading so enriching.

Take, for instance, how society’s pace has shifted after the pandemic. People have begun to pick up books again, taking time to reconnect with stories and ideas. For publishing to thrive, we must embrace this shift by pushing the boundaries, recognising market changes, and focusing on content innovation, channel transformation, and system reform. I believe the challenges posed by new technology and the rise of integrated media will bring even more business opportunities and broader growth potential for traditional publishing.

Lessons from Journalism and a New Perspective
Reflecting on my time as a journalist, there were many moments that deepened my understanding of storytelling. Journalism demanded quick, sensitive responses to the world around me, and that responsiveness is invaluable in publishing too. Both fields require a sharp instinct for what people want to read, an openness to change, and a willingness to take risks.

As a journalist, I was accustomed to working at a fast pace, where every story must be delivered with accuracy and urgency. In publishing, I’m learning the value of slowing down. Books aren’t just produced—they’re crafted. This slower, more immersive approach allows the stories to take root, drawing on human experiences and relationships to create literature that resonates.

A Writer’s First Steps and the Challenge of the Spotlight
Publishing my first book, Little Heroes, five years ago was a transformative experience. Writing it was a journey into a new world, where my characters came to life and shared their stories with readers. I also found myself stepping out from behind the scenes, as a writer in the spotlight. Media interviews, book fairs, school events, and learning how to engage an audience—all of this was new, and it taught me as much as any article I had ever written.

New Challenges in Publishing
Both fields offer unique perspectives and fulfill a deeply satisfying role. Many people say I’m bold to jump from one “sunset industry” to another. But for me, in times of uncertainty, seeing our work through others’ eyes reminds me of how valuable it is. When there’s no stage, create your own. Ink on paper is beautiful, and I firmly believe that the power of words can never be replaced. In this industry, gifted editors with sharp insights are rare, as are strategic publishing leaders. It takes true passion to endure through the years, and I believe publishing is a lifelong endeavour.

Switching careers from journalism to writing, and now to managing a publishing business, has not been without challenges. My biggest hurdle has been learning to pause, to consider each decision carefully. As a journalist, I was used to having facts at the core of my work, and speed was essential. Publishing, however, requires patience; literature takes time and thought, evolving out of genuine human experiences.

As someone with a background in journalism, I’ve found that this new journey is enriched by a strong network and a keen instinct for quality content. One area that has stretched me, though, is managing people. Every choice I make affects the entire team, and building an effective, forward-looking publishing team is crucial in today’s rapidly changing world. Our industry must attract talented, driven individuals who can not only navigate the digital age but thrive within it.

Creating a New Chapter for Dajiang Culture
Upon taking over, I rebranded Dajiang Publishing House as Dajiang Culture, aiming to expand beyond traditional publishing into new experiences, including a book café concept. We’re also organising events and collaborating with schools, introducing younger generations to the joy of reading. I hope this new direction will bring readers closer to the stories they love, allowing them to see books as an essential part of life.

Looking Ahead
Over the next five years, I envision Dajiang as a dynamic player in the age of digital transformation. Artificial intelligence is changing every industry, and for publishing, this could be revolutionary. I see opportunities to integrate AI into cultural expression, using digital and intelligent technologies to enhance our content and broaden our reach. We hope to attract individuals skilled in both AI and the art of publishing to help us explore these frontiers.

Ultimately, my dream is for our books to be sincere and heartfelt, capturing moments of great social and cultural significance. I hope that our work will preserve a record of society’s changes and creative achievements, leaving a legacy for generations to come. Because in the end, while the tools may change, the love of words and their impact on the human spirit is irreplaceable. 

Richard Wong Chin Mun

Founder, Vistage Malaysia Sdn Bhd

“Art of living: A master in the art of living draws no sharp line of distinction between his work and his play. He simply pursues his vision of excellence through whatever he is doing and leaves others to determine whether he is working or playing. To him, he always appears to be doing both.”

Richard Wong Chin Mun is a distinguished figure in Malaysia’s business community, best known for founding Vistage Malaysia in 1994. After serving as Managing Director and Group CEO of Nylex Malaysia Bhd for 18 years, Richard launched Vistage Malaysia (formerly TEC Asia Centre), establishing it as a leading platform for CEO development. During his tenure at Nylex, he introduced the Adizes collaborative leadership methodology and achieved the ISO 9001 certification, positioning Nylex as the first company in Malaysia to earn this recognition. Under his leadership, Nylex was also ranked among the top five best-managed companies in Malaysia by Asia Money in 1991/1992.

Vistage Malaysia, under Richard’s stewardship, has grown into a thriving community of over 1,400 members with combined annual revenue of over RM90 billion and 60 Chairs as of August 2024.  The organisation offers confidential peer advisory groups and personalised coaching for CEOs and business leaders, helping them steer through critical decisions and attain superior results. Serving as Master Chair and “Chief Listener,” Richard has been instrumental in Vistage Malaysia’s expansion across Southeast Asia. Notably, Vistage recently received the Excellence Award at the CHT International Awards 2024, hosted in Kuala Lumpur by CHTNetwork.

In collaboration with MIER, Vistage Malaysia has been publishing the quarterly CEO Confidence Index since 2003, providing valuable insights into the challenges and opportunities within Malaysia’s business community.

Beyond Vistage, Richard holds several influential roles. He is the Independent Non-Executive Director and Audit Committee Chairman for Scientex Berhad and Khind Holdings Berhad. His contributions extend to various non-profit organisations, including Transparency International Malaysia, the Malaysian Rubber Export Promotion Council, Cancer Research Malaysia, and Rise Against Hunger.

“Personal transformation needs courage and the ardent belief that it is possible.”

Jimmy Foo Kok Keong

Director and Chief Executive Officer, Areõma Wellness Sdn Bhd

“Never Limit Your Challenges, Challenge Your Limits.”

Jimmy Foo Kok Keong embodies passion, perseverance, and purpose-driven endeavours. His journey, marked by a relentless pursuit of personal growth and societal impact, spans education, business, and wellness.

Jimmy’s academic prowess shone early on, earning him an honours degree in Science with Education from Universiti Sains Malaysia (USM) in 2006. He continued his scholarly pursuits with a Master’s in Educational Technology and a Ph.D. in Education, all while working as a Research Officer at USM.

In 2011, Jimmy’s entrepreneurial spirit led him to transition from academia to business. He founded an education centre offering tuition and alternative educational services for young students, while also excelling as a certified HRDF corporate trainer and facilitator. By 2015, he expanded into tourism, creating popular attractions such as the Dark Mansion – 3D Glow in the Dark Museum, Made in Penang 3D Interactive Museum, and The Wizherd Magic Museum. As a committee member of the Association of Tourism Attractions Penang (ATAP), his insights are highly valued in advancing Penang’s tourism industry.

Jimmy has been recognised for his dedication and success. He was named one of the “Faces of Penang 2019 – Top 50 Below 50” and featured in “Successful People in Malaysia 2019” by Britishpedia. In 2020, he achieved the prestigious Doterra Diamond Rank and Essential Oils Specialist title within just ten months. During the pandemic, he pivoted to wellness, spearheading initiatives through online platforms. In 2022, he founded Areõma Boutique Spa, promoting aromatherapy as a globally recognised healing therapy. In 2023, he was awarded the “Pingat Jasa Masyarakat (P.J.M)” by the Penang State Governor for his significant contributions to the local economy. Jimmy’s latest accolade came in the form of the ‘Emerging Entrepreneur Award’ at the CHT International Awards 2024, presented by CHTNetwork, held in Kuala Lumpur, in recognition of his visionary leadership and drive for excellence. He was also in Jakarta, Indonesia, to receive two awards for Areõma Boutique Spa, Penang – “No. 1 Favourite Spa & Wellness Award 2024 in the ASEAN Winner Class” and “The Best Spa & Wellness Centre” at the ASEAN Awards 2024, presented by Asia Award Media, Indonesia.

Jimmy’s latest accolade came in the form of the ‘Emerging Entrepreneur at the CHT International Awards 2024, presented by CHTNetwork, held in Kuala Lumpur, in recognition of his visionary leadership and drive for excellence.

Looking towards 2030, Jimmy envisions making a significant impact in the wellness industry by expanding Areõma Boutique Spa and wellness enterprises both nationally and globally, creating more healing spaces, and nurturing leaders to support global well-being.

As Jimmy and his team prepare for the opening of the new Areõma Boutique Spa at the Wyndham Grand Ion Majestic Hotel in Genting Highlands, they are set to make history. At 1,865 metres above sea level, it will be the highest altitude spa in Malaysia, and likely in Southeast Asia, opening in November 2024.

His life motto, “Never Limit Your Challenges, Challenge Your Limits,” indeed encapsulates Jimmy’s resilient spirit and drive for excellence perfectly.

“Do the right things, and do things right!”

Thitid Tassanakajohn

Michelin Chef

“To start in Malaysia, I want to start in Penang.”

Born and raised in a Thai-Chinese household, Thitid Tassanakajohn (Chef Ton) was initially destined to thrive in a stable banking career after graduating from one of Thailand’s best universities – Chulalongkorn University with a bachelor’s degree in economics.

Interestingly, instead of becoming a high-flyer banking professional, he is now internationally-acclaimed as the rising young chef who owns and runs one of Thailand’s most successful culinary empires, consisting of more than 10 restaurants globally – including “Le Du” and “Nusara” which was ranked No.1 and No. 3 in the 2023’s edition of “Asia’s 50 Best Restaurants”.

Chef Ton defied familial expectations when he traded his investment banking career to pursue culinary in New York, training at the Culinary Institute of America and graduating top of his class. He then went on to work in several Michelin-starred establishments to hone his culinary skills, including Eleven Madison Park, The Modern and Jean Georges.

After returning to Thailand in 2013, Chef Ton challenged public perception towards Thai food and Thai ingredients, breaking the stereotype and conventional understanding as “cheap street food”. He elevated the Thai culinary landscape by sharing and highlighting Thailand’s rich medley of cultures and flavours through fine dining.

By combining the inspiration from his grandparent’s cooking and his years of culinary experience, he started “Le Du” (Thai word for “season”) – a fine-dine restaurant offering a four or six-course tasting menu with an emphasis on culinary creations made from locally sourced seasonal produce. These ingredients are weaved with modern culinary techniques to creatively accentuate the Thai flavours, leaving guests an unforgettable dining impression.

Meanwhile, to add-on to his current portfolio of restaurants in Hong Kong, Taiwan and the Philippines, Chef Ton will soon debut his fourth international restaurant in Penang, a destination affectionately known as Malaysia’s food paradise. This venture – “Sood by Chef Ton’’ will be housed in Farquhar Mansion that is nestled in the heart of George Town.

According to Chef Ton, this restaurant is designed to be unique with a “fun dining” concept and will be reflected across its dishes, ambience and service. It will serve Thai cuisine with a twist, particularly localized to suit the likings and palette of the locals.

“To start in Malaysia, I want to start in Penang. It is very close to my heart, and I have been travelling back and forth to Penang for the past 9 years. I enjoy the food, the people, and I also have many friends here,” he said.

Under the stewardship of Chef Ton, this restaurant will also see close collaboration with local culinary talents, adding more flavours into Penang’s illustrious gastronomy scene. Nonetheless, “Sood by Chef Ton” targets to welcome patrons in October 2024 with more than 30 dishes, harbouring hope to write another success story and make it a hallmark of culinary excellence.

Dato’ Yeoh Soon Hin

Deputy Chairman of Tourism Malaysia

Dato’ Yeoh Soon Hin sits down with EZ Magazine to discuss his ambitions in his newly minted capacity as the Deputy Chairman of Tourism Malaysia, the country’s primary tourism promotion agency under the purview of the Ministry of Tourism, Arts and Culture.

A lawyer-turned-politician, Dato’ Yeoh Soon Hin, strides into Putrajaya to steer the future of Malaysia’s tourism and to popularise Malaysia in the fiercely competitive global tourism landscape.

Prior to this appointment, Yeoh served as the Penang State Minister for Tourism and Creative Economy from 2018 to 2023, where he led and accomplished a myriad of key initiatives, amongst which is coining Penang’s inaugural Tourism Master Plan. Under his dynamic stewardship, Penang has secured investments from renowned airline companies and international hospitality chains and has even marked diplomatic relationships with South American counterparts and dignitaries.

Throughout his illustrious career, Yeoh has also scooped a string of awards, including the “Golden Horse Award” presented by the Malaysian Association of Theme Park & Family Attractions (MATFA) and the “Most Innovation Tourism Leader of the Year 2022” awarded by the Asian Tourism & Hospitality Awards 2022. Yeoh was also named the “JCI Ten Outstanding Young Malaysian Award 2014 (Political, Legal and/or Governmental Affairs)” and the “2004 Top Ten Outstanding Youth of Penang.”

Despite anticipating challenges and difficulties in the path ahead, this tourism stalwart is positive that his wealth of experience in public service and administration will add value and propel Malaysia’s tourism performance.

“My vision is to gradually reform and strengthen Malaysia’s tourism supply chain over the next two years, from flight arrivals, airport amenities, connectivity, accommodation options, and transportation choices to tourism products. A full-suite and holistic ecosystem will boost foreign tourist arrivals and enhance travellers’ experiences, all of which will contribute to returning visits and a sustainable tourism economy,” Yeoh said.

Meanwhile, in anticipation of Visit Malaysia Year 2026, Yeoh sees it as a campaign to which he can greatly contribute, especially with the insights and learning he has obtained through his brainchild—the Penang Tourism Master Plan and the #ExperiencePenang campaign.

“For Malaysia to catapult our tourist arrivals in conjunction with Visit Malaysia Year 2026, we must first ensure that our offerings are catered to all markets and regions. This means making our destination and products hospitable, accessible, and friendly for all to enjoy,” Yeoh shared.

He explained that enhancing Malaysia’s branding as a Muslim-friendly destination is one of the many avenues to attract foreign tourists, especially the Middle Eastern market, which comprises high-net-worth travellers, eventually resulting in higher per capita spending and greater economic impact.

On a different note, Yeoh also continues to anchor his hope in the Asian market, citing that his warm connection with Chinese counterparts and government officials will be helpful in building Malaysia’s connectivity with the world’s second-largest economy.

Yeoh believes that Malaysia’s multicultural and diverse communities, juxtaposed against the range of urban cityscapes, are strong magnets to attract Chinese travellers, especially with a fair share of the Chinese-speaking population in major cities in Malaysia.

Part of Yeoh’s proposal is mass advertising and promotion to increase visibility and familiarity among Chinese travellers, such as trade shows, ambassadorship and endorsement, bus wraps, billboards, and social media advertisements.

With his new appointment in place, this former three-term State Assemblyman of Penang’s largest state constituency with over 45,000 voters, Paya Terubong, is determined to learn the ropes and framework of federal policymaking, aspiring to work closely with the Federal Ministries in setting new benchmarks for Malaysia’s tourism industry.

Yeoh essentially hopes to bring his success stories from his home ground, Penang, to the doors of Putrajaya, to value-add and assist Malaysia’s tourism leaders in creating new opportunities and writing new chapters in our tourism history.

Nonetheless, Yeoh also wishes to extend his deepest gratitude to the incumbent Minister of Tourism, Arts and Culture, Dato’ Sri Tiong King Sing, for his trust and appointment in naming Yeoh as the Deputy Chairman of Tourism Malaysia.

Ramakrishna Karunagaran

Chief Executive Officer, Filmflix

“In every frame, there’s a story waiting to be told, and as a filmmaker, it’s my job to bring that story to life. Whether it’s a fleeting moment or a grand narrative, the goal is to make each one count and resonate deeply with the audience”

Ramakrishna Karunagaran is a multifaceted professional in the film industry, known for his versatility as a film director, editor, and colourist. His diverse body of work spans television projects, international music videos, and movies, showcasing his robust set of skills that include directing, cinematography, editing, and colour grading.

As one of the directors of Filmflix, a local homegrown video production company, Ramakrishna is focused on delivering top-quality videos that tell captivating stories.

At Filmflix, Ramakrishna’s directorial acumen shines through as he seamlessly transitions between different roles in the filmmaking process. Whether behind the camera as a director of photography or in the post-production suite as an editor and colourist, he consistently delivers visually compelling narratives that enhance brand identity and connect with audiences on an emotional level.

“Directing and cinematography are not just about controlling where the camera points or what it captures, but about orchestrating a visual symphony that speaks to the soul. Each shot is a brushstroke in a larger painting that tells a story beyond words”

Aside from commercial projects, Ramakrishna has also made notable contributions to state cultural events such as the George Town Festival in Penang. His involvement in this annual event displays his ability to manage large-scale projects and his keen eye for cultural, artistic and historical elements that represent Penang’s diverse community.

Internationally, Ramakrishna has crafted music videos that have resonated with audiences globally, proving his skill in creating visually appealing and culturally relevant compositions. His film work exemplifies his versatility and dedication to perfection, leaving a lasting impression with his visual sensibilities and technical ability.

Overall, Ramakrishna Karunagaran is a visionary of visual narrative and cultural representation. His extensive experience and adaptability allow him to continue influencing various aspects of media and culture, enriching projects, and paving the way for innovative practices in filmmaking and the visual arts. Through his work at Filmflix and beyond, Ramakrishna continues to inspire and captivate audiences worldwide.

“Editing is where the scattered pieces of a puzzle find their rightful place, and colour grading is where these pieces get their soul. It’s a meticulous process of enhancing the mood and tone, ensuring that the visual impact aligns with the narrative’s emotional journey”

Datuk Jojie Samuel

Ambassador of Malaysia to the Kingdom of Thailand

“As diplomats, we build bridges that connect people from different corners of the world, fostering understanding and building relationships beyond borders”

“In diplomacy, words are the most powerful tools, and tact is the skillful handling of these tools”

Ambassador Datuk Jojie Samuel, an ostensibly affable figure gracing diplomatic events and overseeing the welfare of Malaysians in Thailand, conceals a remarkable journey within the Malaysian Foreign Service. Born in Johor, Malaysia, to Indian immigrant parents, his deep-rooted patriotic fervour seamlessly translated into his vocation as an Ambassador, with a career spanning diverse global postings from Canada to Cuba, with Iraq, Turkey and Austria in between.

At the helm of Malaysia’s diplomatic mission in Thailand today, Ambassador Datuk Jojie is dedicated to fortifying the crucial relationship between the two nations. Yet, behind the façade of diplomatic glamour lies the challenging reality of his role as a peacekeeping diplomat, dedicated to safeguarding Malaysia’s sovereignty and national interests, regardless of the geopolitical landscape.

Recounting his junior diplomat days in war-torn Baghdad from 1998 to 1999, marked by evacuations and surviving bombings during Operation Desert Fox, he reflects, “It’s the hardship postings that inject an unexpected vibrancy into my career, leaving enduring memories.”

Fondly recalling his time in Havana, Cuba, Datuk Jojie shares an unexpected passion for cigars that emerged during his posting. Besides his ambassadorial duties, he briefly assumed the role of President of the Cigar Club, adding a unique dimension to his diplomatic experience.

In his youth, Datuk Jojie visited Thailand numerous times for personal and professional reasons, never imagining he would one day represent his nation in such a prestigious capacity. He is now well into his fifth year in Bangkok. During his tenure as ambassador, he has coordinated and overseen three visits by Malaysian Prime Ministers, engaged with numerous Thai leaders and officials, and diligently nurtured the warm and cordial relationship between the two nations. With retirement on the horizon in less than a year, Datuk Jojie aims to continue fostering relations between the nations before passing the torch to his successor. 

Alvin Chang

Chief Executive Officer of ACG Media Sdn Bhd

“The collection of print in a library, indicates a brilliant mind behind the person, and a well-placed magazine in the living room adds a touch of class and culture, instead of an iPad”

Alvin Chang is the CEO of ACGMEDIA and an Asia-Pacific Ambassador of the International Federation of Interior Architects/Designers (IFI) in the design world. He has the Midas-touch in brand building, brand positioning and an influential media authority.

As a media veteran who’s been in the industry for more than 28 years, this is what all marketeers and communications managers spew out whenever we delve into the subject of print, a media option among many others. “Who reads magazines and newspapers nowadays?” they said.

Ever since digital media was introduced in 1986, it revolutionises the market by storm. The music industry was the first to embrace this technology with compact disc and mini disc. Then it evolved into MySpace and Napster. Subsequently, it exploded into other platforms such as Facebook, Hotmail, search engines such as Yahoo, MSN and many others. Today the influence of digital media includes Twitter, Instagram, TikTok, YouTube, Pinterest, Snapchat, LinkedIn and many more. I believe there will be many more innovations popping up each year as each new generations find their own space to express their own point of views. People generally want to be heard. But there are pros and cons to such media developments.

While the strength of digital media is in its speed of delivery, it may not necessarily carry the ‘authentication’ of the story. Therefore, one can literally twist and drown out the “voice of truth” in a “sea of lies”, given the information to a sinister mind. We all know that “with repetition, even a lie can become truth” as quoted by Nazi propagandist Joseph Goebbel. So, while we gain the advantage of better access to information, greater interaction, more engaging content with creative delivery and lower cost production, simultaneously, we sacrificed facts verification and accuracy, and privacy issue. 

However, print does not have the luxury that digital media offers. Print is slow and meticulous. It cost more to produce print media; therefore, contents must be selective, newsworthy, and useful. The sensory experience of picking up a physical book enhances our pleasure of reading. So, unlike digital media, with metaphorical resemblances to a whimsical sports car, print is the vintage that every collector’s desire. The collection of print in a library, indicates a brilliant mind behind the person, and a well-placed magazine in the living room adds a touch of class and culture, instead of an iPad.

With all said and done, there are no doubt that digital media will continue to dominate every aspect of our lives, as the Gen Z and Gen Alpha eventually will take leadership in future. But as of now, with Baby Boomers still at the helm of print media industry, we will continue to savour the luxury of print while it lasts. Because every vintage has a story. 

Tony Goh Nai Heng

General Manager of The Wembley, Penang & Cititel Express, Penang

“My team is very important to us. They are our strength.
Without their hard work and relentless contributions and efforts, we would not be what we are today”

“There is no right or wrong in whatever we do but we must always maintain our integrity and preserve our principles”

Tony Goh Nai Heng is a prominent personality in the service and hospitality industry, currently serving as the General Manager of The Wembley, Penang, and Cititel Express, Penang. With over 38 years of experience, Tony’s leadership has had a significant impact on the industry.

Tony’s journey began at Les Roches hotel school in Switzerland, where he developed his skills and passion for hospitality. He climbed the ranks, holding senior management positions in renowned hotels within the Shangri-La and Swiss Garden groups. Notably, he achieved remarkable milestones as the General Manager of Cititel Mid Valley Kuala Lumpur and Cititel Penang.

Currently, Tony leads a dedicated team at The Wembley – A St Giles Hotel, Penang and Cititel Express in George Town, Penang. These landmark hotels, located in the heart of the city, offer 415 and 234 rooms respectively. Tony’s role is crucial in ensuring smooth operations and creating a Totally Fulfilling Experience for every guest. He emphasises the importance of his team, recognising their hard work and contributions as the foundation of the hotels’ success.

In addition to his managerial responsibilities, Tony serves as the Chairman of the Malaysian Association of Hotels, Penang Chapter. He is committed to transforming Penang into a home away from home for all tourists. Even during the challenging times of the COVID-19 pandemic, Tony’s dedication was instrumental in keeping the industry relevant despite economic adversities and reduced tourism rates.

As a visionary leader, Tony focuses on creating a clear vision for the future and inspiring others to join him in achieving it. He believes in upholding integrity and preserving principles.

Beyond his professional pursuits, Tony actively participates in events that promote the well-being and development of Penang. He is known for his passionate and charitable nature, extending assistance to individuals and organisations without judgement or condescension. With his visionary leadership and dedication, he continues to leave a positive impact on the industry while actively contributing to the betterment of Penang’s community. 

“There is no exercise better for the heart than reaching down
and lifting people up”

Timur Flores

“Even though my family is now based in Europe, Malaysia is home for me. I love the warmth, the variety of food and the multitude of cultures, and that’s why I decided to begin my music journey here”

Timur Flores, a prodigious singer-songwriter with a Swiss-Sarawakian heritage, holds a profound connection to Malaysia, where she was born and raised.

Despite her academic achievements, including a Masters degree in Engineering from Oxford University and a stint in the financial industry, Timur made the bold choice to pursue a career in the realm of pop music. Fuelled by her lifelong passion for diverse musical genres and dance, she sought to carve a path for herself in the creative industry.

Blessed with a captivating voice that seamlessly blends melodious tones with an undeniable power, Timur has dedicated recent years to honing her songwriting abilities. Now, she stands resolute in her ambition to establish her presence not only in Malaysia but also on the global stage. Timur, whose very name evokes the spirit of the East, endeavours to channel her songwriting and hip-hop dancing talents back into her homeland, seeking success in the East while captivating audiences worldwide.

Although Timur departed for the UK at the age of 15 to pursue further education, her heart remains firmly rooted in Malaysia. The country’s warm embrace, its vibrant array of culinary delights, and its rich multicultural tapestry serve as a wellspring of inspiration for her musical journey.

Recently, Timur unveiled a tetralogy of songs—Not A Criminal, Sabotage, Love You Now, and Carnival—each accompanied by a meticulously crafted music video. This musical quartet, a testament to Timur’s creativity, weaves an engaging narrative that transcends individual tracks and advocates for championing the innocent against bullying. Collaborating with accomplished teams hailing from LA and Sweden, renowned for their work with notable K-pop groups, Timur’s songs resonate with authenticity and relatability.

Among the multitude of artists who have influenced her, none have left as indelible a mark on Timur as Shakira. Her formative years were filled with admiration for Shakira’s mesmerising dance skills and magnetic stage presence. Now, Timur is poised to release her own self-written song titled “Dance Through My Heart” this summer—a poignant expression of her beliefs and personal experiences.