Tamara Salha

Area General Manager for Premium, Essentials & Suites—UAE Hotel Division, IHG Hotels & Resorts, and General Manager of voco Dubai

“To drive is to be independent. To be driven is to be successful.”

Tamara Salha, formerly General Manager of Crowne Plaza Dubai Marina, was appointed Area General Manager for Premium, Essentials & Suites—UAE Hotel Division, IHG Hotels & Resorts, and General Manager of voco Dubai in October 2023. Her journey with voco began in 2019 when she relocated from Lebanon to Dubai as hotel manager. She was instrumental in rebranding the independently managed Nassima Royal Hotel into the first voco property in the Middle East under IHG. Ensuring the success of this flagship hotel was a milestone for IHG’s regional presence. Here, she shares her insights and aspirations with Editor-in-Chief Dato’ Chng Huck Theng on location in Dubai.

Born and raised in Lebanon, Tamara moved to London at age 8 during the civil war. She spent most of her childhood in London, attending the only French school in the UK, driven by her father’s determination to preserve her family’s connection to the French language. Tamara and her family returned to Lebanon as the country began to stabilise. She studied children’s education and child psychology at the American University of Beirut—a field she ultimately did not pursue professionally but one that continues to be valuable in her current role, shaping her approach to leadership. 

“My family is in hotels. We own the InterContinental Phoenicia Beirut, founded and built by my grandfather. It’s a landmark hotel—opened in the 1960s, closed after the civil war, restored and reopened in 2000.” Despite her initial hesitation to join the family business and the inevitable comparisons to her sibling and relatives, she took an internship in the Housekeeping Department. “I believe that when you fall in love with something and discover your passion, you realise your potential. I realised I am capable, and I loved it. I persevered. I excelled and worked my way up.”

Over the next 18 years, Tamara built her career primarily in Lebanon, taking on short international task force duties in Kuala Lumpur and Dubai. Her first major move came in 2019 when she left Lebanon to become a hotel manager. After a year, she joined a task force at Yas Island, expecting to stay for a month, but COVID extended her assignment to six. “It was a valuable learning experience. We were one of the first hotels to handle a COVID case. We managed quarantines, created a bubble for the Ultimate Fighting Championships (UFC), and kept our team engaged and motivated.”

Tamara has never felt that being a woman influenced her opportunities in the Middle East. “When you’re working, you’re working. IHG operates with strong values and a code of conduct. Whether I’m in London, Dubai, or Lebanon, I’m treated the same way. My focus is on empowering the next generation, and I’m proud to mentor aspiring female leaders through the IHG Academy. As a female area manager overseeing male general managers, I lead by influencing upwards and downwards. Gender has never been an obstacle.”

She highlights the industry’s evolving dynamics, emphasising the importance of mentorship. Through IHG’s RISE program, Tamara mentors young female managers, helping them navigate leadership challenges. The programme provides tools for growth while emphasising commitment and sacrifice—qualities essential to success. “Ultimately, a GM’s role cannot be fulfilled virtually; it demands presence, sacrifice and dedication.”

Tamara believes that adapting to new talent is key to the hospitality industry’s future. The next generation brings creativity and resourcefulness, but they require communication, clear career paths, and recognition. “Mentorship is a two-way street. We learn from them as they learn from us. Traditional work-life balance can be difficult, but companies must align with the values of today’s workforce, who prioritise diversity, inclusion, equality, mental well-being and balance.”

Her journey has taught her two critical lessons: resilience and the ability to let go. Working in Lebanon during political instability and crises, including the 2020 port explosion, tested her ability to adapt and maintain focus. “These experiences taught me to handle crises calmly, think long-term, and keep my team going strong.” Moving to Dubai, she carried these lessons forward, proving her agility and leadership.

“Stepping out of routine is essential. I explore hotels, restaurants, and new experiences to stay inspired and current and encourage my team to do the same.“

Tamara’s management style is rooted in trust and collaboration. “Success doesn’t happen in isolation. I’ve learned to step back, trust my team, and share in our collective achievements.” Her curiosity drives her success, as she constantly questions and challenges norms. Having said that, she also advises against overworking, as long hours can lead to burnout and reduced creativity.

Looking ahead, Tamara envisions returning to Lebanon in 10 years to contribute to her family’s business while continuing to grow in her current role. “I left to prove myself and gain experience. I want to bring back the knowledge and expertise I’ve obtained.”

Tamara describes herself as curious, disruptive, and natural. Her curiosity fuels her drive for understanding, while her disruptive mindset challenges the status quo. Above all, she prides herself on authenticity, leading with integrity and transparency. 

“To drive is to be independent. To be driven is to be successful.”

Macrox Print Sdn Bhd

Jamiee Wong Mee Teng • Jonass Laow Wing Hwa
Co-Founder And Business Development Director • Founder And Managing Director

“I believe that in entrepreneurship, once you have a company, you should always consider yourself the CEO of a public-listed company.”

Founded by Jonass Laow (Founder and Managing Director) and Jamiee Wong (Co-Founder and Business Development Director) in 2003, Macrox Print Sdn Bhd has built its reputation on a commitment to innovation, efficiency, and high-quality printing and packaging branding services.

“Set high standards for yourself and work hard to improve.”

At the recent CHT International Awards 2024 in Kuala Lumpur, Macrox was honoured with the prestigious CHT Excellence Award, recognising their pioneering contributions to the industry. This award highlights their role as a leader in advanced security packaging, with designs that prioritise product protection and brand integrity. Innovative solutions, such as hologram stickers, serial number systems, and hidden codes, deter tampering and build consumer trust by ensuring authenticity. Adding a novel edge, Macrox integrates advanced technology into traditional packaging. Their Smart Packaging services, featuring QR codes, RFID tags, sensors, and augmented reality elements, enhance product tracking, authentication, and consumer engagement.

Macrox has invested in a range of printing solutions, including offset, digital, and inkjet printing, making them a trusted partner for diverse business needs, with each of the departments supporting Macrox’s commitment to creating custom packaging solutions that match each client’s unique identity. For businesses looking to captivate consumers at the point of sale, Macrox also specialises in high-quality promotional materials, including standees, promo tops, shelf-talkers, and poster boards.

Their servicing brands include:

     •     mypaperbox.my (various kinds of paper packaging boxes) 

     •     printdaddy.my (an online printing platform that supports express printing services and large format printing)

     •     Tentomushi (customised DIY wallpaper and canvas products)

They strive to advance printing production into a world-leading economy within an industry resilient to changing times. By creating eco-friendly packaging solutions while raising awareness around sustainable practices and continuously integrating advancements in traditional printing technology, Macrox has become a key player in transforming the packaging sector.

In 2024, they have innovated new products [Eco-Packaging] and [Paper-Booth], which promote Sustainable Development Goals (SDGs) and Environmental, Social and Governance (ESG) practices merging to the current market by encouraging related corporations to create a positive impact in sustainable living environments and trigger innovation of the economy.

With a wide client base and a strong commitment to sustainability and innovation, Jonass and Jamiee continue to set high standards in the printing and packaging industry, establishing Macrox as a name known for quality and forward-thinking solutions. 

“The desire for growth and success is what drives me from ordinary to excellent to extraordinary.”

Lim Choon Lean

Chief Executive Officer of Dajiang Publishing House

Here’s our tête-à-tête with Lim Choon Lean – a personal, thoughtful perspective on her journey from journalism to publishing, and her aspirations for the future as the new CEO of Dajiang Culture.

“After 26 years with Guang Ming Daily, making the leap from journalism to publishing was no small decision.”

This past March, I stepped away from my role there, taking on a new challenge as the CEO of Dajiang Publishing House. Switching careers in mid-life yet staying close to writing has been a blessing. My love for words remained constant. Despite the challenges that come with publishing in the digital age, I believe in the enduring power of the written word and am ready to explore new horizons alongside my team.

The Changing Landscape of Publishing
Today, the publishing industry faces the rise of personal digital devices and an increasingly digital audience. Yet, I see unique strengths in print publishing. Through reading, one can develop a thorough, structured understanding—something that digital media cannot provide nor replace. Books nurture thoughtfulness and reflection, which is why I believe there’s still space for traditional publishing in the modern era. However, publishers need to evolve, embracing new formats and methods while recognising that our work is more than “putting out books”—it’s about being a vital channel of knowledge and culture. We should adapt, but without compromising the essence of what makes reading so enriching.

Take, for instance, how society’s pace has shifted after the pandemic. People have begun to pick up books again, taking time to reconnect with stories and ideas. For publishing to thrive, we must embrace this shift by pushing the boundaries, recognising market changes, and focusing on content innovation, channel transformation, and system reform. I believe the challenges posed by new technology and the rise of integrated media will bring even more business opportunities and broader growth potential for traditional publishing.

Lessons from Journalism and a New Perspective
Reflecting on my time as a journalist, there were many moments that deepened my understanding of storytelling. Journalism demanded quick, sensitive responses to the world around me, and that responsiveness is invaluable in publishing too. Both fields require a sharp instinct for what people want to read, an openness to change, and a willingness to take risks.

As a journalist, I was accustomed to working at a fast pace, where every story must be delivered with accuracy and urgency. In publishing, I’m learning the value of slowing down. Books aren’t just produced—they’re crafted. This slower, more immersive approach allows the stories to take root, drawing on human experiences and relationships to create literature that resonates.

A Writer’s First Steps and the Challenge of the Spotlight
Publishing my first book, Little Heroes, five years ago was a transformative experience. Writing it was a journey into a new world, where my characters came to life and shared their stories with readers. I also found myself stepping out from behind the scenes, as a writer in the spotlight. Media interviews, book fairs, school events, and learning how to engage an audience—all of this was new, and it taught me as much as any article I had ever written.

New Challenges in Publishing
Both fields offer unique perspectives and fulfill a deeply satisfying role. Many people say I’m bold to jump from one “sunset industry” to another. But for me, in times of uncertainty, seeing our work through others’ eyes reminds me of how valuable it is. When there’s no stage, create your own. Ink on paper is beautiful, and I firmly believe that the power of words can never be replaced. In this industry, gifted editors with sharp insights are rare, as are strategic publishing leaders. It takes true passion to endure through the years, and I believe publishing is a lifelong endeavour.

Switching careers from journalism to writing, and now to managing a publishing business, has not been without challenges. My biggest hurdle has been learning to pause, to consider each decision carefully. As a journalist, I was used to having facts at the core of my work, and speed was essential. Publishing, however, requires patience; literature takes time and thought, evolving out of genuine human experiences.

As someone with a background in journalism, I’ve found that this new journey is enriched by a strong network and a keen instinct for quality content. One area that has stretched me, though, is managing people. Every choice I make affects the entire team, and building an effective, forward-looking publishing team is crucial in today’s rapidly changing world. Our industry must attract talented, driven individuals who can not only navigate the digital age but thrive within it.

Creating a New Chapter for Dajiang Culture
Upon taking over, I rebranded Dajiang Publishing House as Dajiang Culture, aiming to expand beyond traditional publishing into new experiences, including a book café concept. We’re also organising events and collaborating with schools, introducing younger generations to the joy of reading. I hope this new direction will bring readers closer to the stories they love, allowing them to see books as an essential part of life.

Looking Ahead
Over the next five years, I envision Dajiang as a dynamic player in the age of digital transformation. Artificial intelligence is changing every industry, and for publishing, this could be revolutionary. I see opportunities to integrate AI into cultural expression, using digital and intelligent technologies to enhance our content and broaden our reach. We hope to attract individuals skilled in both AI and the art of publishing to help us explore these frontiers.

Ultimately, my dream is for our books to be sincere and heartfelt, capturing moments of great social and cultural significance. I hope that our work will preserve a record of society’s changes and creative achievements, leaving a legacy for generations to come. Because in the end, while the tools may change, the love of words and their impact on the human spirit is irreplaceable.