Dato’ Yeoh Soon Hin

Deputy Chairman of Tourism Malaysia

Dato’ Yeoh Soon Hin sits down with EZ Magazine to discuss his ambitions in his newly minted capacity as the Deputy Chairman of Tourism Malaysia, the country’s primary tourism promotion agency under the purview of the Ministry of Tourism, Arts and Culture.

A lawyer-turned-politician, Dato’ Yeoh Soon Hin, strides into Putrajaya to steer the future of Malaysia’s tourism and to popularise Malaysia in the fiercely competitive global tourism landscape.

Prior to this appointment, Yeoh served as the Penang State Minister for Tourism and Creative Economy from 2018 to 2023, where he led and accomplished a myriad of key initiatives, amongst which is coining Penang’s inaugural Tourism Master Plan. Under his dynamic stewardship, Penang has secured investments from renowned airline companies and international hospitality chains and has even marked diplomatic relationships with South American counterparts and dignitaries.

Throughout his illustrious career, Yeoh has also scooped a string of awards, including the “Golden Horse Award” presented by the Malaysian Association of Theme Park & Family Attractions (MATFA) and the “Most Innovation Tourism Leader of the Year 2022” awarded by the Asian Tourism & Hospitality Awards 2022. Yeoh was also named the “JCI Ten Outstanding Young Malaysian Award 2014 (Political, Legal and/or Governmental Affairs)” and the “2004 Top Ten Outstanding Youth of Penang.”

Despite anticipating challenges and difficulties in the path ahead, this tourism stalwart is positive that his wealth of experience in public service and administration will add value and propel Malaysia’s tourism performance.

“My vision is to gradually reform and strengthen Malaysia’s tourism supply chain over the next two years, from flight arrivals, airport amenities, connectivity, accommodation options, and transportation choices to tourism products. A full-suite and holistic ecosystem will boost foreign tourist arrivals and enhance travellers’ experiences, all of which will contribute to returning visits and a sustainable tourism economy,” Yeoh said.

Meanwhile, in anticipation of Visit Malaysia Year 2026, Yeoh sees it as a campaign to which he can greatly contribute, especially with the insights and learning he has obtained through his brainchild—the Penang Tourism Master Plan and the #ExperiencePenang campaign.

“For Malaysia to catapult our tourist arrivals in conjunction with Visit Malaysia Year 2026, we must first ensure that our offerings are catered to all markets and regions. This means making our destination and products hospitable, accessible, and friendly for all to enjoy,” Yeoh shared.

He explained that enhancing Malaysia’s branding as a Muslim-friendly destination is one of the many avenues to attract foreign tourists, especially the Middle Eastern market, which comprises high-net-worth travellers, eventually resulting in higher per capita spending and greater economic impact.

On a different note, Yeoh also continues to anchor his hope in the Asian market, citing that his warm connection with Chinese counterparts and government officials will be helpful in building Malaysia’s connectivity with the world’s second-largest economy.

Yeoh believes that Malaysia’s multicultural and diverse communities, juxtaposed against the range of urban cityscapes, are strong magnets to attract Chinese travellers, especially with a fair share of the Chinese-speaking population in major cities in Malaysia.

Part of Yeoh’s proposal is mass advertising and promotion to increase visibility and familiarity among Chinese travellers, such as trade shows, ambassadorship and endorsement, bus wraps, billboards, and social media advertisements.

With his new appointment in place, this former three-term State Assemblyman of Penang’s largest state constituency with over 45,000 voters, Paya Terubong, is determined to learn the ropes and framework of federal policymaking, aspiring to work closely with the Federal Ministries in setting new benchmarks for Malaysia’s tourism industry.

Yeoh essentially hopes to bring his success stories from his home ground, Penang, to the doors of Putrajaya, to value-add and assist Malaysia’s tourism leaders in creating new opportunities and writing new chapters in our tourism history.

Nonetheless, Yeoh also wishes to extend his deepest gratitude to the incumbent Minister of Tourism, Arts and Culture, Dato’ Sri Tiong King Sing, for his trust and appointment in naming Yeoh as the Deputy Chairman of Tourism Malaysia.

Ramakrishna Karunagaran

Chief Executive Officer, Filmflix

“In every frame, there’s a story waiting to be told, and as a filmmaker, it’s my job to bring that story to life. Whether it’s a fleeting moment or a grand narrative, the goal is to make each one count and resonate deeply with the audience”

Ramakrishna Karunagaran is a multifaceted professional in the film industry, known for his versatility as a film director, editor, and colourist. His diverse body of work spans television projects, international music videos, and movies, showcasing his robust set of skills that include directing, cinematography, editing, and colour grading.

As one of the directors of Filmflix, a local homegrown video production company, Ramakrishna is focused on delivering top-quality videos that tell captivating stories.

At Filmflix, Ramakrishna’s directorial acumen shines through as he seamlessly transitions between different roles in the filmmaking process. Whether behind the camera as a director of photography or in the post-production suite as an editor and colourist, he consistently delivers visually compelling narratives that enhance brand identity and connect with audiences on an emotional level.

“Directing and cinematography are not just about controlling where the camera points or what it captures, but about orchestrating a visual symphony that speaks to the soul. Each shot is a brushstroke in a larger painting that tells a story beyond words”

Aside from commercial projects, Ramakrishna has also made notable contributions to state cultural events such as the George Town Festival in Penang. His involvement in this annual event displays his ability to manage large-scale projects and his keen eye for cultural, artistic and historical elements that represent Penang’s diverse community.

Internationally, Ramakrishna has crafted music videos that have resonated with audiences globally, proving his skill in creating visually appealing and culturally relevant compositions. His film work exemplifies his versatility and dedication to perfection, leaving a lasting impression with his visual sensibilities and technical ability.

Overall, Ramakrishna Karunagaran is a visionary of visual narrative and cultural representation. His extensive experience and adaptability allow him to continue influencing various aspects of media and culture, enriching projects, and paving the way for innovative practices in filmmaking and the visual arts. Through his work at Filmflix and beyond, Ramakrishna continues to inspire and captivate audiences worldwide.

“Editing is where the scattered pieces of a puzzle find their rightful place, and colour grading is where these pieces get their soul. It’s a meticulous process of enhancing the mood and tone, ensuring that the visual impact aligns with the narrative’s emotional journey”