Century-old heritage brand Ghee Hiang has added a fresh chapter to its storied legacy. The iconic name, synonymous with traditional pastries and pure sesame oil since 1856, recently unveiled its Penang Series Cookies and a brand-new GH Cafe Corner at its Macalister Road outlet.

Local flavours are reimagined, to the delight of customers. The new cookie line features boldly inventive creations like Durian Cookies and Nasi Lemak with Anchovies Cookies. By blending familiar tastes with the brand’s time-honoured craftsmanship, this initiative is a playful yet respectful nod to Penang’s rich culinary identity.

The launch event, graced by guest of honour, YB Wong Hon Wai, Penang State Executive Councillor for Tourism and Creative Economy (PETACE), also marked the debut of the GH Cafe Corner—a cosy grab-and-go space where customers and visitors can enjoy freshly brewed coffee alongside warm, just-baked biscuits and pastries, enabling them to enjoy quality beverages while shopping for Ghee Hiang’s signature products. This simple but thoughtful addition turns a routine shopping trip into a sensory experience.

“We wanted to honour tradition while embracing new ideas,” said Executive Director, Dato’ Chng Huck Theng. “This is all about offering customers a more complete and enjoyable retail experience at Ghee Hiang,” he added.

For 170 years, Ghee Hiang has been a cherished part of Penang’s heritage. This year, the beloved brand marked its remarkable milestone with a triple celebration that honoured its rich history while embracing an exciting new future.

The festivities unfolded at its newly renovated Macalister Road outlet, which reopened its doors after its first major facelift since 2005. The space now beautifully balances old-world charm with contemporary elegance, offering a warm and inviting atmosphere for loyal customers and new visitors alike.

The momentous occasion was graced by Penang Chief Minister YAB Tuan Chow Kon Yeow, who joined in the unveiling of a special 170th-anniversary signboard and together with the guests, were treated to a vibrant lion dance and a spirited ribbon-cutting ceremony.

Inside, the revamped outlet showcases Ghee Hiang’s full range of beloved products—from time-honoured pastries and premium pure sesame oil to festive favourites that have graced dining tables for generations. Also taking centre stage was the launch of the 2026 Chinese New Year Gift Box, featuring refreshed packaging and signature flavours that capture the essence of Penang’s living heritage.

In a heartfelt speech, Dato’ Chng Huck Theng, Executive Director of Ghee Hiang, said, “As we celebrate 170 years, we are deeply grateful to generations of Penangites who have walked this journey with us. This milestone reflects our commitment to honour our heritage while embracing the future. We hope Ghee Hiang continues to be part of every family, young and old alike, bringing warmth, familiarity, and trust with every bite.”