While some housewives would probably stich up the left over pieces of cloth and make them into patch blankets, Viktor&Rolf selected some of the most luxurious fabric samples left in their archives all these years and patched them into beautiful couture pieces for the Haute Couture Spring/Summer 2020 encompassing an air of soft poetry and innocent romance. These creations were loosely inspired by their childhood memories of Laura Ingalls Wilder’s ‘Little House on the Prairie’ and Denise Holly Hobbie-Ulinskas’ eponymous ‘70’s illustration character. 

By reusing their high-end couture fabric samples in this way, Viktor&Rolf create a surreal paradox that underlines the beauty of imperfection. This collection highlights the creative principle of conscious design.

The collection shows a series of voluminous, free-flowing dresses and capes, embellished with tiers, ruffles, and crochet galloons. Ranging from floor-length to calf to ultra-mini, several outfits are complemented with wide-brimmed, spontaneously shaped surreal hats. Elaborate glamorous makeup is juxtaposed with faux tattoos, proclaiming messages of love and happiness.