Cheah Chay Tiong

Group Managing Director of Imperium Group Asia
Managing Editor of Inovatif Media Asia (The SmartInvestor Asia)

“Doing years people won’t and spending years later that people can’t.”

“If you are being liked, it means you are not doing business right.”

From humble beginnings, Cheah Chay Tiong’s path to success is a journey of grit, foresight, determination, resilience, and an entrepreneurial spirit that refuses to wane.

Faced with financial hardships growing up and especially so during his self-funded university years, Chay Tiong, fondly known as CT, took on various jobs to support himself, an experience that would unexpectedly open doors to the corporate world. A chance encounter while working at a bar led to an opportunity in an investment firm, marking the start of an illustrious career. Within just three months, he was entrusted with corporate communications policies and strategies for the firm’s Hong Kong office and later expanded his corporate affairs role across Asia. CT’s journey gave him the corporate exposure a youth of his age could never imagine as he acquainted himself and established both professional and personal relationships with high-net-worth individuals and corporate leaders. Under good leadership and as a people-person by nature, he understood that connections aren’t just about the established; engaging with all levels of society is equally important. This early exposure sharpened his business acumen and provided CT with a head start in laying the foundation for his future endeavours.

Armed with drive and ambition, he soon transitioned into business consulting. In 2009, in his first role as a reputation management consultant, he ‘served’ the nation under the Consultancy banner, working on national economic policies where his work contributed to the formation of a regulatory body in Malaysia. His expertise soon caught the attention of a leading UK-based PR firm’s regional office in Singapore, where he was appointed Head of Southeast Asia. In this role, he orchestrated a total of 15 corporate turnarounds across industries, from luxury resorts to influential family offices to banking institutions in the Asian region.

However, the relentless demands of corporate life took their toll. A health scare prompted CT to reassess his path, leading him to take a leap of faith—founding Imperium Brand Consultancy under the Imperium Group Asia (IGA) in 2015. The road to success was anything but smooth; the first business venture opportunity faltered, but it brought valuable lessons. Failing, to him, was the meaningfulness and fulfilment of being a business owner. He soldiered on with his sister, May-huen, and subsequently with his wife, Audrey, to court clients and close deals and ultimately build a brand they can proudly call their own. Despite the global pandemic, IGA consolidated and grew in accordance with its blueprint.

A pivotal moment came in 2023 when an unexpected lunch conversation led to the acquisition of Inovatif Media Asia, a long-standing publishing house and home to The SmartInvestor Asia (formerly known as Smart Investor) magazine. With his characteristic enthusiasm, CT returned and declared to his partners, “We’re in the NEWS business!”—signalling a new chapter for IGA. Under his leadership as its Managing Editor, the media house has undergone a strategic revamp, transforming The SmartInvestor from a niche trade magazine into Malaysia’s first and only trilingual business magazine, with a target of turning the business from red to black by the end of 2025.

Establishing a ‘House of Intellect’ is in the pipeline, offering services for contract publishing and journals, and setting up a think tank to spearhead initiatives and business events such as the SmartInvestor Seminars (T.SIS) brand. “We drive knowledge and content-driven intellect as part of our brand DNA,” CT shared. “Our recent win in obtaining approval for a site domain, thesmartinvestor.cn, is an achievement like no other in the industry,” he added.

Today, CT continues to expand IGA’s reach, overseeing businesses in consulting, media and publications, investment and capital wealth, manufacturing, hospitality, learning and development, and food and beverage. With over 24 years of experience, he has advised governments, corporations, and family enterprises across Asia. Despite his impressive track record, he remains active and committed to mentoring the next generation, coaching young successors in corporate diplomacy and reputation management.

“A fall into the pit, a gain in your wit.”