Jimmy Foo Kok Keong

Director and Chief Executive Officer, Areõma Wellness Sdn Bhd

“Never Limit Your Challenges, Challenge Your Limits.”

Jimmy Foo Kok Keong embodies passion, perseverance, and purpose-driven endeavours. His journey, marked by a relentless pursuit of personal growth and societal impact, spans education, business, and wellness.

Jimmy’s academic prowess shone early on, earning him an honours degree in Science with Education from Universiti Sains Malaysia (USM) in 2006. He continued his scholarly pursuits with a Master’s in Educational Technology and a Ph.D. in Education, all while working as a Research Officer at USM.

In 2011, Jimmy’s entrepreneurial spirit led him to transition from academia to business. He founded an education centre offering tuition and alternative educational services for young students, while also excelling as a certified HRDF corporate trainer and facilitator. By 2015, he expanded into tourism, creating popular attractions such as the Dark Mansion – 3D Glow in the Dark Museum, Made in Penang 3D Interactive Museum, and The Wizherd Magic Museum. As a committee member of the Association of Tourism Attractions Penang (ATAP), his insights are highly valued in advancing Penang’s tourism industry.

Jimmy has been recognised for his dedication and success. He was named one of the “Faces of Penang 2019 – Top 50 Below 50” and featured in “Successful People in Malaysia 2019” by Britishpedia. In 2020, he achieved the prestigious Doterra Diamond Rank and Essential Oils Specialist title within just ten months. During the pandemic, he pivoted to wellness, spearheading initiatives through online platforms. In 2022, he founded Areõma Boutique Spa, promoting aromatherapy as a globally recognised healing therapy. In 2023, he was awarded the “Pingat Jasa Masyarakat (P.J.M)” by the Penang State Governor for his significant contributions to the local economy. Jimmy’s latest accolade came in the form of the ‘Emerging Entrepreneur Award’ at the CHT International Awards 2024, presented by CHTNetwork, held in Kuala Lumpur, in recognition of his visionary leadership and drive for excellence. He was also in Jakarta, Indonesia, to receive two awards for Areõma Boutique Spa, Penang – “No. 1 Favourite Spa & Wellness Award 2024 in the ASEAN Winner Class” and “The Best Spa & Wellness Centre” at the ASEAN Awards 2024, presented by Asia Award Media, Indonesia.

Jimmy’s latest accolade came in the form of the ‘Emerging Entrepreneur at the CHT International Awards 2024, presented by CHTNetwork, held in Kuala Lumpur, in recognition of his visionary leadership and drive for excellence.

Looking towards 2030, Jimmy envisions making a significant impact in the wellness industry by expanding Areõma Boutique Spa and wellness enterprises both nationally and globally, creating more healing spaces, and nurturing leaders to support global well-being.

As Jimmy and his team prepare for the opening of the new Areõma Boutique Spa at the Wyndham Grand Ion Majestic Hotel in Genting Highlands, they are set to make history. At 1,865 metres above sea level, it will be the highest altitude spa in Malaysia, and likely in Southeast Asia, opening in November 2024.

His life motto, “Never Limit Your Challenges, Challenge Your Limits,” indeed encapsulates Jimmy’s resilient spirit and drive for excellence perfectly.

“Do the right things, and do things right!”