The Melbourne Cup Carnival is Australia’s most well known horse racing event held on the first Tuesday of November every year. Neil Wilson, Chief Executive Officer of Victoria Racing Club (VRC) has declared the 158th Lexus Melbourne Cup a resounding tourism success. Across a span of four days, it has successfully attracted 303,587 local, regional and international visitors who gathered to enjoy the racing, fashion, entertainment and hospitality of the world’s most vibrant racing event.
The 158th Melbourne Cup’s greatest highlight was the breakthrough win for Godolphin. Four-year-old Cross Counter took the lead during the final stages of the race and claimed victory for the first time ever, becoming the first English horse to win this historical event.
Throughout the Carnival, 451 horses competed in 37 races with more than $20 million in prize money. Channel 7’s coverage of the Lexus Melbourne Cup was streamed to a local and global audience on Twitter for a third straight year, viewed by more than 2 million.
Myer Fashions on the Field was a big hit that saw 556 stylishly dressed men and women and 305 children and families compete for more than $436,000 in prizes.
The Birdcage enclosure once again played host to international and local celebrities including Elle Macpherson and Megan Gale at Lexus; Montana Cox at Kennedy; Rebecca Harding at Seppelt Wines; Elyse Taylor and Usain Bolt at Mumm; Sam Smith, Dionne Warwick and Bella Heathcote at 1 Oliver St; Lara Worthington at Bumble; and Scott Disick and Sofia Richie at Ultra.
作为澳大利亚极负盛名的赛马活动，“墨尔本杯嘉年华”落在每年 11 月首个周二举行。维多利亚赛马俱乐部 (VRC) 首席执行官 Neil Wilson 宣布，“第 158 届雷克萨斯墨尔本杯(Lexus MelbourneCup) 给旅游业增添一抹浓厚的亮丽色彩。这项为期四天的赛事中，成功吸引凝聚了 30 万 3587 名本地、区域和国际游客，共同观赏这项集中赛会、时尚，娱乐和款待元素的盛会，同时也是全球最具活力的赛马盛宴。
第 158 届墨尔本杯最大的亮点是 Godolphin队取得了突破性的优胜。4 岁的赛马 Cross Counter 在最后阶段取得历史性领先，并一锤定音，成为第一匹赢得压倒性胜利的英国名驹。
综观赛事狂欢期间，共有 451 匹马参加了 37场比赛，奖金超过 2000 万澳元。第7频道连续第三年在推特上向当地和全球观众播放雷克萨斯墨尔本杯，观看人数超过 200 万。另外，Myer 赛场时尚大赛也是一个备受瞩目的环节，556 名着装时尚风潮的男女和 305 名儿童与家庭参加了时尚比赛，争夺逾 43 万 6000 澳元的奖金。
尊贵的鸟笼区再次迎来了国际和当地名流闻人，如代表雷克萨斯的 Elle Macpherson 和Megan Gale; 肯尼迪的 Montana Cox; Seppelt Wines 的 Rebecca Harding; Mumm 的 Elyse Taylor 与 Usain Bolt; 1 Oliver St 的 Sam Smith, Dionne Warwick 和 Bella Heathcote; Bumble 的 Lara Worthington ，还有 Ultra 的Scott Disick 与 Sofia Richie。