Now the new trend for the branded is Pop-up! IWC Schaffhausen recently opened its first pop-up store at Amsterdam Airport Schiphol with a fully dedicated concept celebrating the brand’s 150th anniversary celebration.  With a total surface area of 139 square meters and spread over two floors, it features a library, a lounge area, and a bar where visitors can enjoy a refreshing drink upon invitation. The pop-up store is operated in cooperation with Gassan, official IWC retail partner in the Netherlands. Visitors can expect to discover exclusive selections from IWC’s six product families including the iconic Pilot’s Watches, Portugieser, Haute Horlogerie, Portofino and Aquatimer.

目前品牌游击店（快闪店）已经成为新趋势，沙夫豪森 IWC 万国表最近在荷兰阿姆斯特丹史基浦机场开设了第一家快闪店，并以全新的概念来庆祝该品牌成立 150 周年。店面占地 139 平方米，拥有两层空间，具备图书馆、休闲区和酒吧。

客人们在受邀后可享用饮料。这家快闪店是与荷兰 IWC 官方零售伙伴 Gassan 合作经营的。参观者可以在 IWC 的6个标志性系列产品中寻觅自己心仪的设计，包括飞行员、葡萄牙，柏涛菲诺和海洋时计系列等等。