Ichi Media launched the first ever bilingual luxury magazine in Malaysia and digital platform at Glass House Seputeh, right in the heart of Kuala Lumpur on 16 October 2017.

This glitzy event was attended by local celebrities from Astro, Wayne Phoo, Media Prima NTV 7 Happy, OneFM DJs Nicholas, Angeline, Ding and Brandon, Melody FM DJ Li Qiang, along with Ai FM DJ JC Soh, guests from renown corporate and lifestyle companies. “We see it as our mission to provide the latest consumer information that would suit their lifestyle needs of our targeted audience.” Remarked Mr Oo Lean Hooi, Managing Director of IM First Class Magazine in his opening speech at the launching ceremony. He added that the concept of Exclusive Luxury, Enriching Life lies not only in the content offered, but in the network which it operates and this is the very essence that makes IM First Class different from other luxury magazines in the market.

Guest of Honour for the launch ceremony, Mr Sam Cheah Swee Hee, president of Malaysian Association of Hotels (MAH) commended Ichi Media on their bold move to venture into the new media.

Mr Ch’ng Huck Theng, a friend of Ichi Media congratulated the company on the first print of the magazine. “IM FIRST CLASS, is a ray of hope in the deemed sunset industry of publishing and I do hope that this concept of new media would act as a role model and revive the publication business.” He added.

The sneak preview of the inaugural issue of IM FIRST CLASS which is to officially hit the shelves of major book stores, airport lounges and hotels in November 2017.

毅际媒体在吉隆坡举行高端旅游杂志及电子平台发布会，与会者包括马来西亚各著名企业和世界级时尚品牌代表。奢华极致高端旅游杂志董事经理余联辉先生致词时表示：“不论是科技、服装、美食或旅游，提供给目标读者最新及最独家的时尚资讯是奢华极致的使命。”

大马酒店协会会长谢瑞熙先生为当天盛会的特别嘉宾，他对毅际媒体勇于打造新传媒平台加以赞赏。毅际媒体的朋友庄学腾先生则希望 IM First Class 奢华极致杂志能为出版业注入刺激素，进而振兴备受时代发展挑战的出版业。

奢华极致经于2017年11月，在机场休息室和指定酒店让人阅读，也在全马各大书局均有出售。