Oo Lean Hooi
Partner Business Development Director of Ichi Media

20 years of experience in the media industry prompted Oo Lean Hooi to combine editorial with marketing, whereby he managed to secure the profitability while expanding his network to include various experts and professionals from different industries. This is also the best strategy for the traditional media to keep up-to-date and stay competitive with the social media.

He joined Ichi Media believing that media should not be conservative but innovative and dare to change, only then it will better develop the business and expose the company to a wide variety of opportunities. He is tremendously passionate about the growth and expansion of the media, thereby devoting much time and effort to ensure its success. In fact, he always desires for transformation and breakthrough, constantly craving to create the extraordinary. Take for instance, when he led a Chinese magazine team on an Australian tourism project, he broke the rules and presented it bilingually. Needless to say, the feedback was indeed overwhelming.

Ichi Media promotes the fabulous and luxuries in life, while being the frontier of branding and creating competitive platform for the best. With diversified strategies, Ichi Media also promotes cross-platform branding where publishing, digital and business networking come in one to achieve optimum results.

On 30th July 2016, Ichi Media will collaborate with CHTNetwork to organise the first Red Carpet Gala Dinner in Butterworth, “The North Banquet 2016 – The Host and The VIPs” at Sunway Carnival Convention Centre, established to identify the influential personalities as hosts and provide them a platform to invite their VIPs and express their gratitude to them. Meanwhile, it will also be an evening of extensive networking and business opportunities. Besides a renowned Celebrity Chef from Thailand, the momentous occasion will also feature jewellery presentation, hairstyling show and charity auction.

In the near future, Ichi Media is going to publish exclusive magazines. Projecting for next year, Ichi Media plans to work on different projects including Expo, workshops, art exhibitions and more while contributing to the growth of local tourism and economy.

投身媒体业20年经验，练就了余联辉擅长将编务与行销搭配走在同一条路上，利益不减，还认识更多不同领域专业人士，这个做法是目前纸媒面对广告大幅度锐减，社交网络大受欢迎，最好的进攻策略。

加入毅际媒体，因为他认为媒体业不该墨守成规，跨大步的改变才能为公司带来更多的业绩，并开拓不同的市场。由于他相当热爱媒体的生活，将工作与兴趣结合，让他有更充裕的时间来进行策划及有效进行。他时常都会突发奇想，总是希望可以做出不一样的东西。之前在以华文为媒介语的杂志工作时，他就打破传统格式，用中英撰写方式为澳洲旅游局制作旅游手册，并得到很好的回响。

毅际媒体的成立，是为传播生活中的一切美好与奢华，走在品牌的顶尖，打造华丽的竞争平台。他与伙伴们将致力将品牌营销多元化，并跨平台打造不同凡响的品牌气势，提供出版、网络及商业交流於一体的便利，让客户建立品牌口碑事半功倍，也有更效果。

今年7月30日，毅际媒体将与CHTNetwork合作於北海双威会展中心举办一场前所未的地毯式北马鸿宴 The North Banquet – The Host and VIPs ,目的就是让客户们有机会成为主人家，设宴感谢他们的贵重顾客外，同时还可籍此机会认识其他商场上有机会合作的人士。这场盛宴不只有星级厨师，还有珠宝、发秀及拍卖会。

未来，毅际媒体会出版独家限有的品牌杂志外，明年会举办展览会、工作营、艺术展览等等，在为国家推动旅游发展同时，并刺激经济成长。