The struggle of the super-rich today is how to enjoy life even more than just owning magnificent mansions filled with luxury automobiles and probably a super yacht parked at a nearby harbour.

Not to mention the exclusive tailor-made fashion accompanied by million of dollars of exquisite jewelleries, branded watches, bags, etc. Of course it is instinct that some will never admit to any form of major plastic surgeries, claiming that most of the parts are still genuine and natural. So now the question is, what is the luxury frontier for these ultra-rich?

The recent new buzz for those with a lot of spare is to go under. The new toy topping the list of beyond contemporary luxury is a ‘personal’ submarine. Everyone can fly but not many can dive. Imagine being the Captain Nemo, swimming next to a great white or a flock of sardines with some light music and a bottle of fine expensive champagne together with your loved ones – it is going to be well beyond few simple sentences can describe.

Actually, private submarines have been around since a few years ago, but only in the past two years that it has caught the attention of those high net worth. It is believed that there are approximately 100 proud submarine owners in the world sailing in the Seven Seas. However, most prefer to remain anonymous. These mainly two-seater submarines come in a very hefty price tag of around USD1-3.5 million while some of the prices are only available upon request.

Currently, there are not much issues about these cute little swimming machines but many have foreseen that the governments, environmentalists and those affected in one way or the other such as the fishermen will be knocking on their doors.

现今超级富豪之争，不仅是如何享受生活，一般的炫富标配是豪华汽车，一艘停泊在附近港口的超级游艇，量身定做的专属时尚奢侈饰品，大牌手表、包包等……当然这是本能。

犹如有些人永远不会承认进行任何整形手术，还会声称身体多数部位皆是真实自然。但这里的问题是：顶级富人的奢侈品前沿是什么？

最近新的热门话题，富豪“奢侈新玩具”的榜上多了潜艇。每个人都可以飞，但没有多少人可以潜到水底。想象一下，小丑鱼船长穿插其中，与大白鲨或一群沙丁鱼共舞，然后与所爱的人在一起，只需要轻音乐伴随着一瓶昂贵的香槟-这已超出简单描述范围。
实际上，私人潜艇在几年前已存在，只是这两年内引起那些高身价人群的关注。世界上有大约100名财富傲人的潜艇主人在7个海洋中航行，然而，大多数人更喜欢匿名。主要的是双人潜艇成本高昂，起码100万美元的价格标签，潜艇制造商正在努力降低成本，控制在25万美元。

目前这些小潜艇面对的问题不多，但以后可预见到政府、环保主义者或者受影响的群众如渔民等，将会在他们的小潜艇外敲门。